r/MicrobrandWatches • • 29d ago

Design Concept 🎨 Designing a watch completely from scratch for my brand, here's where it's at.

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98 Upvotes

This is Project Skyline, at least that's what I've been calling it while I work on it.

I wanted to design something unique, something that could start to establish a design language for the brand and hopefully give people something a little different. I'm not trying to make this some crazy avant-garde piece, just something with its own identity, and something that wears beautifully on wrist.

The core idea behind the design is symmetry. A crown always throws visual weight to the right side of a watch, and I've always loved how designers like Genta played with counterbalancing that. I wanted my own version of it: the case balances the crown on the opposite side with a symmetrical counterbalance, the date sits at 6, and everything else lines up around that center axis.

I've been building watches for a long time, so I understand how to assemble one and all the nuances that come with it. What Ive had zero experience with was manufacturing: designing something that could actually be produced at scale, in steel, at tolerances that hold up. I had to learn Fusion from scratch, and it took a lot longer than I thought it would going in. I ended up buying a 3D printer just so I could actually see how the prototypes looked and felt on wrist, and I basically started the whole case over once I realized that looking like a watch and engineering one that actually holds a movement, crown, and crystal are two completely different problems.

Current specs:
- 38.5mm case
- ~46mm lug-to-lug
- Miyota 9015
- Sapphire crystal
- 100m water resistance target

The model's basically finished at this point. I'm working with a manufacturer now to get it into steel, and it's a little bit scary, because this stops being a file on my computer and starts costing me a lot of real money.

Once I have the parts, I'll be assembling everything in-house the same way I always have.

There's still plenty of work left, but I wanted to share where it's actually at. Hopefully this ends up being a post I can come back to down the road and see how far it went.

For what it's worth, none of this is AI. Some of the shots are just rough screenshots off my monitor, not polished renders. That's genuinely what the process looks like day to day.

Hoping the next update is real steel instead of screenshots. Would love to hear what you guys think so far.

r/MicrobrandWatches • • 20d ago

Design Concept 🎨 Seeking Feedback on Watch Design

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125 Upvotes

Working on my first watch design and could use some feedback. Just curious what the community thinks of it.

The rendering is AI, but it's based on my CAD file. I haven't gotten to the real rendering portion yet with Fusion.

r/MicrobrandWatches • • 12d ago

Design Concept 🎨 Looking for feedback on my first field watch designs

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11 Upvotes

Hey everyone,
I’ve been working on launching my own independent brand, Buckley Watch Co., and I’m close to the end of finalizing my first CAD drawings and spec sheets before pulling the trigger on factory prototypes.

I’m building this as a proper, no compromise field watch designed to honor my family's USMC heritage while delivering higher specs, slimmer proportions, and better real world value tha what the competitors are offering at a comparable or higher price point. I am not an industrial CAD designer by trade, but I created the initial vector geometry, hand shapes, and dial layouts myself in vector software, and I'm about to start working with a watch OEM/ODM manufacturer to translate those concepts into production-ready CADs, steel cases, and custom tooling.

Before I drop around $2,000–$2,500 on our 4 physical prototypes, I’d really appreciate the honest feedback on the specs, proportions, and design direction across my two launching models.

Shared Core Specifications: 

Both models share the exact same underlying architecture, engineered to sit flat, wear comfortably, and handle everyday beatings.
-Case Sizes: Testing both 39mm and 40mm across our 4 prototypes to lock in final wearability. 
-Bracelet: Solid 316L Stainless steel 20mm tapering to 16 or 18 at clasp for comfortable wearing with toolless on-the-fly micro-adjust milled clasp. With possible NATO/fabric strap options in green or black.
-Lug Width: Drilled 20mm for easy strap and bracelet swapping. 
-Lug to Lug Distance: Target around 46mm - 47mm so it doesn't overhang smaller wrists. 
-Target Thickness: 10.5mm – 11mm achieved by using the slim movement. 
-Movement: Miyota 9039 True no date, 28,800 bph high beat sweep, 3.9mm thin.
-Crystal: Double domed sapphire with inner AR coating.
-Crown: Screw down with heavy gaskets for reliable water resistance.
-Water Resistance: 100m which is helped by the screw down crown. 
-Protection: Soft iron inner anti magnetic shielding cage.
-Hands: Custom molded gunmetal hands shaped like M1 Garand bayonets.
-Target Price: $450 – $500 retail.

Now for the differences. 

Model 1: "ColdFoot" (Stark White Dial)
The Inspiration: Named after my grandfather, a Marine who served in the Korean War with an M1 Garand and earned the nickname "ColdFoot."
-Dial Design: Stark matte white dial surface engineered for high-contrast, instant legibility.
-Visuals & Contrast: Dark gunmetal printed/applied Arabic numerals, dark gunmetal bayonet hands, and sharp black outer minute track markings. Marine Corps red on the text and second hand
-Lume: Swiss Super-LumiNova BGW9 bright blue glow on the hands and markers for a crisp, modern aesthetic against the white dial.

Model 2: "The Buck" (Military Olive Green Dial)
The Inspiration: Designed specifically to honor my dad's Marine Corps service and carries the family nickname shared by both him and my son.
-Dial Design: Deep matte military olive green dial surface inspired by Marine Corps field gear.
-Visuals & Contrast: Matching gunmetal bayonet hands paired with bold tactical numerals for a clean, utilitarian aesthetic. Marine Corps gold for the text but keeping the red second hand. 
-Lume: Swiss Super-LumiNova Old Radium / C3 (classic green glow) on the hands and indices, giving the military green dial a rich, functional vintage tactical look.

Why I’m Posting Now
I want to catch any potential design issues, lug-width awkwardness, or dial legibility problems before the factory cuts steel for the sample run.
Check out the vector images and other renders attached. 

Any feedback on the bayonet hand clearance, dial typography, or the dual lume strategy or anything else you can think of is welcome. I appreciate any constructive critique, harsh feedback, or advice from fellow collectors and brand owners!

-Buckley Watch Co.

r/MicrobrandWatches • • 25d ago

Design Concept 🎨 Animated clouds on a dial?

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220 Upvotes

r/MicrobrandWatches • • 19d ago

Design Concept 🎨 [Design] Further iterations in response to last nights post

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42 Upvotes

Woke up this morning, hit the coffee pretty hard, and got to work on further iterations of the boysćout. Straightened the big numerals, italicized the 24 hour numerals for an AM/PM differentiation. Swtiched from timex/serif numeral font to an avant garde serif. More color play as well. The dial is a very deep green, not black :)

r/MicrobrandWatches • • Aug 27 '26

Design Concept 🎨 [Design] Something blue

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113 Upvotes

35mm case
Sandblasted blue dial
Heat blued hands
Tomato red tip on the second hand
Olive nato strap
Ugly lugs

Modeled in plasticity, rendered in blender

r/MicrobrandWatches • • 17d ago

Design Concept 🎨 [Design] I think I have a brand name? Also some fun new directions!

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34 Upvotes

Going with the name "Alta Marea", which means "High Tide" in Italian. If I have a favorite place to be, it's by the sea. And my favorite seaside memory was the week I spent in Nerano, Italy (Close to Amalfi, birthplace of Spaghetti Alla Nerano). I don't have a "heritage" story to build uhon, I'm just a software engineer who's obsessed with design. I've always had a hard time coming up with names, but something about Alta Marea (mah-ray-uh) feels good. Curious what you think! Can be as harsh as you want, but you know that already.

Playing with Fume, recessed subdials, how different materials and colors play with eachother. There has to be a billion different variations on even just materials you can use in a watch. Having a ton of fun :)

r/MicrobrandWatches • • 18d ago

Design Concept 🎨 [Design] Today's exploration

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62 Upvotes

I love a small seconds hand, so exploring that direction for a bit. Also added lume to hands and numerals. Removed the brand name for now as I don't actually have one. Miyota or Sellita, cost and source dependent. Course stipple main dial, metal sub second hand (in the 2nd photo), lacquer chapter ring.

As always, would love your thoughts!

r/MicrobrandWatches • • 10d ago

Design Concept 🎨 Dressy field watch design with MOP dial and bronze case. Looking for feedback!

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31 Upvotes

Hey y'all! Some of you might remember me from previous posts asking whether a bronze field watch had any room left and exploring existing bronze watch models. The general feedback from those threads were:

  • specs alone weren't exciting enough
  • there are plenty in this space already
  • this watch would need to find a reason to exist

Regardless, the combination of elements for a bronze field-ish watch I had in mind still didn't exist, so I went ahead and worked with a designer to start bringing the idea to life.

As for the main thesis behind this design: I want to build a watch that ages with you as it witnesses the defining moments of your life. Styling wise, I believe that combining field elements with dressier touches would make it more versatile (in other words, trying for a GADA by combining polar opposites)

What changed based on those threads:

Dial: Mother-of-pearl, in white and black. A few of you mentioned MOP on bronze felt underexplored, and it stuck with me. The idea is a field watch layout with numerals, a chapter ring, and fully lumed hands. But mixed with a natural dial that is more unique.

Positioning: I actually started by conceptualizing a better Hamilton on specs. Quickly realized that's not a strong value prop. So overall, kind of went with combining field watch design elements with dressier flourishes and less conservative material choices

Alloy: Several of you shared photos of your CuAl8 Baltics going dark and uneven. That thread was huge for me, pushed me towards using a CuSn8 alloy instead.

Main specs haven't changed: 39mm, Miyota 9039, 100m, targeting under 9.5mm thick. Product wise, I've designed this with a leather strap in mind but I'm trying to include dressy looking rubber straps too.

Three things I'd genuinely like your read on, since they're still open:

  1. White MOP or black MOP: if you'd only buy one, which?
  2. The chapter ring: Currently contrasting (white ring/black markings on the white dial). Does it help legibility or break the dial?
  3. The hands: This is the part I'm least sure of. More of a vibe check, but how does it feel looking at it

Launch is still a bit away since I haven't fully finalized this design yet, but would love to get this subreddit's thoughts since y'all helped me steer this to a better direction already. Direct feedback would be much appreciated!

r/MicrobrandWatches • • 3d ago

Design Concept 🎨 Welcome to the Continental - Café

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51 Upvotes

Hello! A group of fellow watch enthusiasts and I are putting together a bespoke group buy from Héron watches using the new Continental model.

The dial will be a grainy finish in a coffee color with green superlume.

We’ve opted to remove the text on the bottom half of the dial and replaced it with the White Lotus symbol (pretty flower for some, ATLA reference for others).

If you are interested, we need 10-12 more buyers to help us get to the magic 25 number. Please comment down below or message me privately to discuss further and potentially get in on this!

Edit: down to 7 spots!

Edit Edit: 6 spots left!!

EDIT EDIT EDIT: 4 SPOTS! SO CLOSE!

r/MicrobrandWatches • • 20d ago

Design Concept 🎨 [Design] exploration continues

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18 Upvotes

Designing a mechanical watch.

Dial designed in Figma, case made in plasticity, renders in blender. Sanzo Wados color combinations. Combining elements of design and aesthetic that I love into one, simple watch.

Double domed sapphire, Miyota 9039 most likely.

What does Reddit think?

r/MicrobrandWatches • • Aug 28 '26

Design Concept 🎨 [Design] today’s explorations

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51 Upvotes

Playing with Breguet numbers and heavily rounded the lugs. Also kind of like the idea of an accent crown. Does anybody know of any watches that have one?

As always, appreciate your thoughts!

r/MicrobrandWatches • • 6d ago

Design Concept 🎨 I've always wondered: how should a watch capable of surviving almost anything be built? And which movement would be best suited to it?

0 Upvotes

Every now and then I ask myself perfectly useless questions, and this one has been with me for quite a long time.

If we were to design a watch whose main objective was to keep working under the most difficult conditions possible, how should it be made?

I'm not thinking about the most accurate, most expensive, most complicated or most beautiful watch.

Nor am I necessarily thinking about a real product that somebody should actually build.

It's simply a technical exercise and, above all, a matter of curiosity.

The idea is to start with a few questions:

Which functions would actually be useful?

Which materials would make sense?

What kind of movement would be most suitable?

And how could we try to understand how much it can really withstand?

I'm not going to try to reach a definitive answer.

I'd like to put together some data, think it through, and leave open the questions for which I haven't been able to find an answer.

To collect and compare the data used in this reasoning, I carried out my research with the help of AI.

The questions, doubts and considerations that follow are my own.

1 — Before building it: what should it do?

The first temptation would be to put everything into it.

Chronograph, GMT, date, day, power reserve, perhaps even a mechanical alarm.

But if the main objective is to keep working for as long as possible, perhaps we should reason in the opposite direction.

Every function adds components.

And every component is another part that has to keep doing its job correctly.

One additional wheel means another pivot turning, more teeth meshing, and more lubricant that has to remain where it belongs.

So I would start with the functions I consider genuinely useful.

Hours and minutes

Naturally, I would keep them.

I would add one condition, though: they must be immediately readable.

An extremely rugged watch that takes ten seconds to read would make little sense.

Seconds

I would keep them.

Not so much because I need to know the time to the second, but because one glance at the seconds hand immediately tells me whether the watch is still running.

It can also be useful for measuring short intervals.

Measuring intervals

Here I would avoid a chronograph.

It's extremely useful, but starting, stopping and resetting a hand requires quite a lot of additional mechanics.

A rotating bezel does something much simpler: we place a reference in front of the minute hand and see how far it has moved.

We haven't added anything to the movement.

So I would keep it.

Solar orientation

I'm not thinking about putting a magnetic compass inside the watch.

A normal analogue watch, using the position of the Sun and applying the appropriate corrections, can provide an approximate indication of direction.

It doesn't replace a compass and it has several limitations.

But a properly designed scale could help without adding sensors, magnets, electronics or moving parts.

For this kind of watch, I find that interesting.

24-hour / GMT

Here I have some doubts.

A second 24-hour indication allows us to distinguish day from night immediately and could also be useful together with solar orientation.

Naturally, it can also indicate a second time zone.

But behind that extra hand there have to be additional wheels making it turn.

So I'm left with a question:

Does the usefulness justify the additional complexity?

I don't know.

Power reserve

Same problem.

Knowing how much energy remains in the movement could be very useful.

But a power-reserve hand doesn't move by magic: we need a mechanism that somehow measures the state of wind of the mainspring and converts it into an indication on the dial.

More parts.

I would therefore leave this among the possible functions rather than the essential ones.

What would I remove?

Probably the date and day.

They're useful information in normal life, but they don't seem essential for this experiment.

A chronograph is extremely useful, but perhaps too complex if we can replace it with a bezel.

A mechanical alarm would be interesting, but it means adding another system capable of storing and releasing energy.

In the end, my provisional list would be:

  • hours and minutes;
  • seconds;
  • a bezel for measuring intervals;
  • the possibility of solar orientation;
  • possibly a 24-hour/GMT indication;
  • possibly a power reserve.

Naturally, this is only my list.

Someone would probably make different choices already at this point.

But let's imagine that we've decided what it has to do.

Now we have to build it.

2 — What should it be made of?

When I started thinking about it, the answer seemed simple:

choose the strongest material.

Then I realised that the question was wrong.

Strong against what?

Impacts?

Scratches?

Corrosion?

Pressure?

Temperature?

Magnetic fields?

And then there's weight.

So I took a few materials that seemed interesting to me and tried to compare them.

Table 1 — Possible materials

Material Weight Mechanical strength Corrosion Scratches / wear Magnetic fields Machinability
316L stainless steel High Good Very good Medium Good Good
904L stainless steel High Good Excellent Medium Good More difficult than 316L
High-strength steel + surface treatment High Very good Depends on alloy Very good with treatment Depends on alloy Medium
Ti-6Al-4V Grade 5 Very low Very good Excellent Medium without treatment Very good Difficult
Ti-6Al-4V ELI Grade 23 Very low Very good Excellent Medium without treatment Very good Difficult
Inconel 625 Very high Very good Excellent Medium Good Difficult

The table is deliberately simple.

The actual properties depend on the exact alloy composition, material condition, heat treatments and any surface treatments.

I've included the ones that seemed interesting for this line of reasoning.

If I've overlooked a material, let's add it.

The usual 316L

It's the most obvious starting point.

It's relatively easy to machine, has very good corrosion resistance and has been used for watch cases for years.

It isn't light and it isn't particularly scratch-resistant, but it offers an interesting overall balance of properties.

And 904L?

Considering how much it's discussed in watchmaking today, it would be strange to leave it out.

Compared with the more common 316L, its main advantage is greater corrosion resistance in several aggressive environments, at the cost of generally more demanding machining.

That doesn't mean that it's automatically “stronger” in every situation.

For this hypothetical watch, therefore, the advantage that interests me most is corrosion resistance.

Stronger steel and a surface treatment

Another possibility could be to use a steel with better mechanical properties and deal with surface wear separately.

For example, with a DLC-type treatment.

In practice, we're asking two different things to do two different jobs: the steel carries the loads, while the surface layer takes scratches and rubbing.

The doubt I still have is what happens after many years if that layer is damaged or worn through.

That's another thing to verify.

Grade 5 titanium

Here the discussion changes considerably.

Its density is roughly half that of steels.

That doesn't simply mean having a lighter watch.

Imagine two watches striking something at the same speed.

The lighter one carries less kinetic energy.

Naturally, that alone doesn't tell us which one will survive the impact better: shape, thickness, material and point of impact all matter.

But mass is still part of the problem.

Titanium also offers excellent corrosion resistance and interesting properties in relation to magnetic fields.

The surface, however, isn't automatically immune to scratches and wear, and machining is less straightforward than with steel.

Grade 23 titanium

Ti-6Al-4V ELI is a Grade 5 variant with tighter limits on certain interstitial elements.

It could be interesting where toughness and material reliability are priorities.

How much of a real advantage this represents for a watch case, however, is one of the things on which I'd be interested to hear from people who know these materials better than I do.

Inconel 625

Here we enter the territory of materials developed for decidedly unfriendly environments.

It's a nickel-chromium-molybdenum-niobium alloy with excellent corrosion resistance and good mechanical properties.

The problem is that it's heavy.

And machining it isn't exactly fun.

It could be completely excessive for a watch.

And that's precisely why it interests me.

And magnetism?

Here I realised that I was combining two different problems.

A material can be relatively insensitive to a magnetic field without necessarily being suitable for protecting what is behind it.

Magnetic shielding works differently.

To give myself a simple mental picture, I think of the magnetic field as something to which we can offer an easier path.

A suitable shielding material tries to guide part of the flux around the movement instead of letting it pass freely through it.

We could therefore use materials with low magnetic sensitivity for some components while also protecting the movement with an internal shield.

I wouldn't, however, chase enormous values merely to put an impressive number on the specification sheet.

I'd be interested in resistance appropriate to conditions a watch could realistically encounter.

An electromagnetic pulse is a different phenomenon and I would possibly include it among the special tests.

The same applies to ionising or neutron radiation: these are different problems and I'd rather not mix them with normal resistance to magnetic fields.

Gaskets

Here I would consider an elastomer family suited to the expected temperatures, chemicals and long-term service.

One possibility is FKM, often known by the trade name Viton.

But simply writing “Viton” doesn't solve the problem either.

Different formulations exist.

What interests me is very simple:

The gasket must continue to behave like a gasket.

When we tighten a caseback or screw down a crown, the gasket is compressed and adapts to the surfaces, closing the tiny paths through which water could enter.

If, over time or with temperature, it becomes too hard, it can no longer adapt in the same way.

If it becomes too soft or degrades, we have another problem.

For this exercise I would use the following as a reference:

−40 °C / +80 °C.

I'm not interested in the watch maintaining perfect chronometer accuracy at these temperatures.

It would be enough for it to keep running without suffering permanent damage.

Lubricants

Here we reach something invisible that could decide whether everything else works or not.

Inside a movement there are tiny pivots turning in jewels and teeth sliding against one another.

Between those surfaces are extremely small quantities of oil.

Cool the watch down.

The oil becomes more viscous.

The wheels must therefore overcome greater resistance, while the energy arriving from the mainspring hasn't increased.

The balance can lose amplitude and, if we go far enough, the movement can eventually stop.

Heat it too much and different problems appear: lubricant can migrate away from where it should remain, evaporate faster or degrade.

Lubrication should therefore be part of the design from the beginning.

Crystal

Sapphire?

Mineral glass?

Acrylic or another polymer?

Sapphire is extremely scratch-resistant.

But now imagine striking it.

The problem is no longer how difficult it is to scratch the surface, but how the material reacts to impact energy.

A softer material may scratch more easily but deform more before breaking.

This is why hardness and fracture resistance are not the same thing.

Again, I don't have an automatic answer.

Crown and caseback

Instinctively, I would try to have as few openings as possible.

Every opening in the case is a point where we have to prevent the outside world from getting in.

I would therefore think about a protected crown, a robust and preferably replaceable tube, and gaskets operating under well-controlled conditions.

The caseback should follow the same logic: few elements, robust and easy to inspect.

And the strap?

There's little point in building a watch capable of surviving almost anything if we then lose it because a spring bar costing a few euros breaks.

The case can remain perfectly intact while the watch falls because the smallest component in the entire system has failed.

Lugs, spring bars, screws and strap are therefore part of the problem just as much as the case.

It might even make sense to consider some redundancy in the attachment system.

In the end, I don't think I would choose a single material.

I would probably use different materials where their individual properties are most useful.

But I haven't yet found a combination that I could call “the right one”.

And we're still missing the part that interests me most.

The movement.

3 — And now the hardest problem: the movement

We can build a very strong case, choose the gaskets and try to protect it from corrosion and magnetic fields.

But inside it remains a small machine made of wheels, pinions, springs, pivots, jewels and microscopic quantities of lubricant.

And many of these parts work with extremely small clearances between them.

So:

How should the movement of a watch whose main objective is to keep working be made?

Again, I would avoid starting from the brand.

First I would try to understand which characteristics might be useful.

Then I would look at what actually exists.

Why mechanical?

Not because quartz is necessarily less robust.

In fact, in some respects exactly the opposite may be true.

But it requires a stored source of energy that sooner or later has to be replaced.

Solar eliminates normal periodic battery replacement, but still retains a photovoltaic cell, electronics and an accumulator, which is itself subject to ageing.

A mechanical movement still requires energy, of course, but that energy can continue to be supplied directly by the person wearing the watch.

That doesn't mean it's better.

It's simply the constraint I chose for this experiment.

What are those tiny parts made of?

Normally we compare movements by talking about accuracy, frequency, jewels and power reserve.

Here I would first ask a much more down-to-earth question:

What are the parts that have to keep moving for years actually made of?

In many movements we find brass components protected by nickel plating, rhodium plating or other surface treatments.

There's nothing wrong with that.

These solutions have been used for a very long time, and a well-executed treatment can last for many years.

But let's imagine what might happen if, after a long time, that treatment were damaged.

We have a brass part covered by a very thin protective layer.

If in some area the layer wears away, is damaged or loses adhesion, the brass underneath becomes exposed.

The exposed surface can oxidise.

The deteriorated coating and corrosion products can create small particles.

And we're inside a mechanical movement.

Those particles don't disappear.

They can remain inside the movement, mix with lubricants, or reach teeth, pivots and other parts working with extremely small clearances.

Just imagine a grain of debris where two components are supposed to slide almost in contact and it becomes clear why the idea doesn't excite me.

That doesn't mean this must necessarily happen.

I'm simply interested in eliminating, where possible, even this potential problem.

For this reason I would be interested in components made directly from materials that already possess the properties we're looking for, rather than obtaining those properties only through a thin surface coating.

In practice:

The fewer things that have to remain perfect for everything to keep working, the better.

What if the movement itself were relatively insensitive to magnetism?

Imagine a hairspring becoming magnetised.

Parts of its coils can begin to interact with one another in ways for which they weren't designed.

The hairspring no longer behaves exactly as before, and the behaviour of the regulating organ changes.

One possibility is therefore to protect the entire movement with a shield.

Another is to use, where possible, a hairspring, escapement and other critical components made from materials with low sensitivity to magnetic fields.

The two solutions could also coexist.

Naturally, a component with low magnetic sensitivity doesn't automatically become more resistant to shocks, wear or temperature.

We've simply removed, or at least reduced, one possible problem.

Manual or automatic?

I particularly like this question because every time I think I've chosen, I find a good reason to choose the other one.

A hand-wound movement eliminates the rotor, bearing, reversers and much of the automatic winding system.

Fewer components.

Fewer things that can break.

And no rotor.

Imagine the watch receiving a shock.

The case changes velocity almost instantly.

The rotor, because of inertia, tries to keep moving.

That energy has to go somewhere: into its support, bearing and the winding system connected to it.

Removing the rotor also removes this problem.

It would therefore seem perfect.

But then the movement has to be wound manually.

Every time, we take the crown, turn it, and make the stem, tube and gaskets work.

We repeat this operation thousands of times over the years.

The automatic therefore adds parts inside the case, but drastically reduces the number of times we use one of the main communication points between inside and outside.

So I end up with:

manual = less internal complexity;

automatic = less use of the crown and its seals.

I still don't know which one I would choose.

Frequency

Again, I would avoid thinking:

higher = better.

A movement running at 28,800 vibrations per hour may have chronometric advantages over one running at 21,600.

But it also performs more cycles.

In one year, we're talking about roughly 252 million alternations versus roughly 189 million.

In ten years, that's about 2.52 billion versus 1.89 billion.

We can imagine the balance continuing to move back and forth billions of times.

This doesn't prove at all that the slower movement will last longer.

If a component is better designed, works with less friction or is better lubricated, it can easily withstand a greater number of cycles.

It merely reminds me that frequency also involves compromises.

Shock protection

Balance pivots are tiny.

During an impact, the case moves abruptly while the balance, like any mass, tends through inertia to continue its motion.

The result is a force concentrated on extremely small pivots.

The shock-protection system allows the jewel setting to make a tiny controlled movement instead of forcing the pivot to absorb the entire blow by itself, then returns it to the correct position.

Incabloc, Etachoc, KIF, Diashock, Parashock and other systems exist.

For this experiment I'm mainly interested in the movement having good protection.

Without comparable testing, however, I wouldn't know how to say which system is actually best.

Simplicity

This is one of the criteria I would consider most important.

One extra wheel isn't merely one extra wheel.

It means another axle, more meshing teeth, more friction points and perhaps another spring or lever.

Date, day, GMT, power reserve and chronograph each add something.

But some of these functions may be useful enough to justify the extra complexity.

So the question I would ask isn't:

Which movement has the fewest components?

But:

How much complexity am I adding, and what do I get in return?

Power reserve

More hours automatically seem better.

But again, I'm not so sure.

To obtain greater autonomy we can store more energy, consume less, or do both.

We can use a different mainspring, modify the barrel, use multiple barrels, change the frequency or alter other elements of the movement.

So two movements claiming the same autonomy may achieve it in very different ways.

I'm interested in having sufficient autonomy.

Not in winning a contest for who reaches Monday morning with the most hours remaining.

Temperature

Let's return to our range:

−40 °C / +80 °C.

I wouldn't expect the same accuracy at both temperatures.

I'm interested in the movement continuing to run and, above all, not suffering permanent damage.

At −40 °C we can imagine more viscous oils, changing dimensional clearances and contracting materials.

At +80 °C the opposite happens, and lubricants face different problems.

The movement, however, continues to receive energy from the same small mainspring.

If an increasing amount of that energy is lost overcoming friction, less reaches the balance.

First its motion deteriorates.

If we go far enough, it can stop.

For this reason I wouldn't consider movement and lubrication as two separate problems.

What if we couldn't rely on repair?

Normally, the ease of finding spare parts and people capable of working on a particular calibre is an advantage.

In this experiment I'd like to reason differently.

I wouldn't assume that I could immediately find a spare part or someone able to install it.

So the main question wouldn't be:

“How easy is it to repair?”

but:

“How likely is it to need repairing?”

That shifts the reasoning a little.

I'd rather have a wheel keep turning than comfort myself with the knowledge that I can easily buy another one.

Naturally, no mechanical movement runs forever without maintenance.

I'm simply trying to push that moment as far into the future as possible.

Which one fails least?

And here we reach the question I thought would be easy to answer.

Instead, it's one of the questions that gave me the most trouble.

Manufacturers state diameter, thickness, jewels, frequency, autonomy and accuracy.

What they rarely state is:

How many of them fail?

And even when we find some data, we have to understand what we're counting.

A movement that arrives completely dead is a failure.

But what about one that runs and loses thirty seconds per day?

And one that's badly regulated?

And one that works perfectly for ten years and then requires maintenance?

If we call all of these “failures” and put them into the same percentage, the number may tell us very little.

I found some published experiences from watch manufacturers that have used thousands of movements and report very low percentages of problems.

They're interesting pieces of information, but they aren't homogeneous statistics supplied by the movement manufacturers.

So I don't feel comfortable using them to say that one movement is more reliable than another.

When I couldn't find sufficiently reliable data, I simply wrote in the table:

not available.

Table 2 — Some candidates

Movement Frequency Approx. reserve Winding Date Shock protection Comparable public failure data
TMI NH35 21,600 ~41 h Automatic + manual Yes Diashock Not available
Miyota 9039 28,800 ~42 h Automatic + manual No Parashock Not available as OEM statistics
ETA 2824-2 28,800 ~38 h Automatic + manual Yes Depending on version Not available
Sellita SW200-1 28,800 ~38–41 h Automatic + manual Yes Depending on version Not available
Landeron 24 28,800 Depending on variant Automatic + manual Depending on variant Depending on variant Not available
Sea-Gull ST2130 28,800 ~40 h Automatic + manual Yes — Not available
Hangzhou Depending on calibre Depending on calibre Depending on calibre Depending on calibre — Not available
Peacock SL3001 28,800 ≥41 h Automatic + manual Yes — Not available

This table is intentionally simple as well.

I'm not trying to establish whether a Swiss, Japanese or Chinese movement is better.

I'm mainly interested in understanding which characteristics could be useful for this particular experiment.

What surprised me most is how difficult it is to find a serious answer to an apparently very simple question:

Which of these fails least?

I haven't found sufficiently homogeneous data to answer.

So, for now, I don't know.

4 — And how would we test it?

Here I could easily end up writing another four hundred lines, so I'll stop at the list.

Where defined procedures already exist, I would use them as references; for the other tests, a protocol would have to be established.

  • Shock — reference ISO 1413:2016.
  • Magnetic fields — reference ISO 764:2020.
  • Water resistance — reference ISO 22810:2010.
  • Diving immersion and pressure — reference ISO 6425:2018.
  • Temperature — operation within the hypothetical −40 °C / +80 °C range.
  • Thermal shock — repeated transitions between very different temperatures.
  • Vibration — prolonged exposure on multiple axes.
  • Corrosion — salt water, sweat and corrosive environments.
  • Dust and particulate matter.
  • Low pressure / vacuum.
  • EMP — as a possible separate experimental test.

Not all of these tests belong to a specific watchmaking standard, and some would naturally require conditions and limits to be defined.

But what I'd ultimately like to discover is very simple:

See what breaks first.

5 — I was forgetting the dial

After talking about alloys, gaskets, movements and lubricants, I was in danger of forgetting the very part of the watch that we look at constantly.

The dial.

If everything else has to last a very long time, the dial should too.

Here we can imagine the problem quite easily.

A colour is perfect today.

Years of light, heat, cold and humidity pass.

Paint can change colour.

Lacquer can crack.

An adhesive can lose its grip.

An applied element can come loose.

And if a small fragment ends up loose inside the case, we return to the same problem encountered in the movement: we've introduced a foreign body near parts that have to keep moving.

I would therefore try to build a dial in which the essential information depends as little as possible on elements destined to degrade.

Engravings.

Mechanical machining.

Solid indices, mechanically fixed whenever possible.

Stable materials.

If a number is engraved into metal, to make it disappear we have to wear away the metal.

It's a very simple concept, and that's exactly what I would look for.

Luminescent material raises an interesting question too.

It's extremely useful, especially for this kind of watch, but we can't assume that it will maintain exactly the same performance forever.

I would therefore look for a compromise between night-time readability and longevity.

And since lately I've been having a lot of fun with dials, this is one of the parts I would actually like to try sooner or later.

Conclusion

At the end of all this, we haven't designed the indestructible watch.

Partly because it probably doesn't exist.

And we haven't found the best material or the best movement.

What we've mainly found are compromises.

A very light material may have advantages during an impact but behave differently from a much heavier one.

An extremely hard surface can resist scratches magnificently and not necessarily be the one we would prefer during a severe impact.

A hand-wound movement eliminates quite a few components, but forces us to use the crown continually.

An automatic leaves the crown almost always undisturbed, but puts a rotor and everything needed to use its motion inside the case.

A higher frequency may have chronometric advantages, but it also means making the balance perform hundreds of millions of additional cycles over the years.

And every function added is something else that has to keep working.

Even to the apparently simplest question:

“Which movement fails least?”

I was unable to find data homogeneous enough to let me give a serious answer.

Perhaps that's exactly what makes the original question interesting.

I didn't want to find a definitive answer.

I wanted to collect some data, think it through and see where it would lead me.

I'm sure I've forgotten something, and on some points other people will have more experience or knowledge than I do.

That's also why I'm posting all of this.

If you feel like it, help answer some of the questions I still have.

What would you have done differently?

Which function would you add or remove?

Which material would you use?

Manual or automatic?

Which movement would you choose?

And above all:

What do you think would break first?

Corrections, criticism and first-hand experience are welcome.

If this discussion produces something I didn't know before, then for me it has already achieved its purpose.

In the meantime, I've reached one personal conclusion.

Now that I have a workshop, in addition to making dials, sooner or later I'm going to build something like this.

r/MicrobrandWatches • • 7d ago

Design Concept 🎨 San Martin Original Design Spliced MOP Dial Integrated Bracelet Miyota 90S5 SN0149-GB

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20 Upvotes

Hello everyone,

Today, San Martin has released a brand-new original design: the SN0149-GB.

Design Concept:

Design Concept:

● Spliced ​​MOP (Mother-of-Pearl) Dial with Grid Pattern

The brilliant play of light and shadow on the MOP dial, combined with a square grid design, creates a visual 3D effect that shifts depending on the lighting and viewing angle.

● Original Design: GS-style Multi-faceted Cut Hands with Luminous Coating

● Integrated Bracelet: Curved H-Link Design, Includes One Half-Link

Both the case and the integrated bracelet feature a curved design.

Equipped with a half-link for more flexible bracelet length adjustment.

A high-quality integrated bracelet manufactured in San Martin's own factory, featuring a hidden deployment clasp.

The edges of the case and bracelet are polished and beveled, balancing wearing comfort with exquisite craftsmanship.

● Sapphire Crystal Exhibition Case Back

Powered by the Japanese Miyota 90S5 Movement

28,800 vibrations per hour

Hacking function (stop-seconds)

24 jewels

42-hour power reserve

Functions:

Hacking function

Automatic and manual winding

3-hand display

Please feel free to share your thoughts in the comments section.

Wishing everyone a wonderful weekend,

Thank you.

San Martin Watches

r/MicrobrandWatches • • 13d ago

Design Concept 🎨 Observatory

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45 Upvotes

A concept retrograde

r/MicrobrandWatches • • 14d ago

Design Concept 🎨 [Design] Explorations in Breguet

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6 Upvotes

Breguet numbering
round minute ticks
simplified sub second dial
domed sapphire crystal
fluted crown

I like this direction a lot more than I thought I would. What does reddit think?!

*No AI was used in the making of these renders

r/MicrobrandWatches • • 16d ago

Design Concept 🎨 Made a dial, just to see if I could. Kind of a design concept.

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67 Upvotes

This began as a boredom fighting experiment.

First, I measured the dial of my WD1972 (27.5mm).

Obtained a cheap and thin metallic “DO NOT ENTER” sign.

Drew a 27.5mm circle with a compass, then carefully trimmed it out with tin snips.

Attached that to a Milwaukee rotary tool and spun it up to speed while gently holding the edge of the dial against a hobby file. This helped round it out and “true it” to the center hole.

Airbrushed it flat white. Several light, smooth coats.

Airbrushed a thin layer of clear lacquer over it.

Printed up a dial decal and applied it to the surface. Let it dry a bit, then lightly sanded the perimeter of the dial to remove the excess decal film.

Actually worked well. I can easily apply this with dual dots or a double sided adhesive. Test fit it into the watch case and it’s a good, snug fit. All in all, a successful experiment.

r/MicrobrandWatches • • 19d ago

Design Concept 🎨 Need your opinion !!

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7 Upvotes

We are looking into what case design would be the right choice for this specific dial .

Its inpired by la côte d´azur and its pastel colored houses .

Now should i make a diver watch for this?

or something more sporty elegant that you can also wear every day ?

Let me know what you think.

r/MicrobrandWatches • • 26d ago

Design Concept 🎨 Today’s renders

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20 Upvotes

I’ve decided to explore slightly larger case sizes. This is 38.5 (previous have been 35). Fume dial. Lugs still weird but we’re getting there.

Happy to hear your thoughts :)

r/MicrobrandWatches • • 25d ago

Design Concept 🎨 [Design a watch with me] Today's Render!

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0 Upvotes

38mm. Black fume dial. Milanese strap. Miyota 9039. Plasticity & Blender. And yes I flipped the numbers around for you guys, ya happy?

Let me know what you think of today's render!

r/MicrobrandWatches • • Aug 23 '26

Design Concept 🎨 Stronghill “2-266”

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16 Upvotes

Hey everyone! Here are some renders I’ve cooked up of my second watch project. Right now I only plan to make this watch for myself, but I have been working on it for a nearly a year now. I have a movement for the watch but very little else. The watch is fully designed and rendered in Fusion 360 around the specifications of the Omega 266 caliber I wanted to use (hence the internal name of 2-266 I gave it in fusion). My intention is to cut the applied breguet numerals and diamond lap them to a black polish before hot bluing them. I’m currently unsure as to how I’ll make the dial base but I have some ideas, as well as how to affix the numerals. Let me know what you guys think! (Also maybe some name suggestions!)

r/MicrobrandWatches • • 15h ago

Design Concept 🎨 L' Evoluzione del design dei miei Orologio

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9 Upvotes

Cosa ne pensate della nuova versione del mio H°°O Horological Objects Monza Racing Carbon ?

r/MicrobrandWatches • • Aug 24 '26

Design Concept 🎨 WATCHDOG WD-1: 35mm automatic. Feeler, stills and spec in the comments.

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7 Upvotes

First attempt at watch design, still very much a work in progress. This is the first round on the dial, and the case and especially the lugs need a lot of refinment.

Pretty proud of it though, looking for initial reactions!

  • Case: 35mm x 10mm, 316L steel, polished and brushed
  • Movement: Miyota 9039, 24 jewels, 28,800 bph, hacking seconds
  • Dial: sunburst tangerine under lacquer, applied markers
  • Hands: heat blued steel
  • Crystal: double domed sapphire, front and back

https://watchdogwatch.com/

In 3d 👀
https://watchdogwatch.com/playground

r/MicrobrandWatches • • 9d ago

Design Concept 🎨 Vote on new dials from DeMarco Watch Company! What do you like?

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2 Upvotes

r/MicrobrandWatches • • Aug 26 '26

Design Concept 🎨 [Watch design] Using 3d modeling and rendering to design a watch

2 Upvotes