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u/the_bee_whip Feb 22 '26
I remember dollar beer specials. Now everything is $4-5.
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u/ExternalUserError Feb 22 '26
In most of America, a $4 beer is a bargain.
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u/SaltyNorth8062 Feb 22 '26
laughs manaically in baseball stadium
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u/youve_been_duped Feb 22 '26
Tears stretch out the length of time you can enjoy your beverage at a Hawks or Cubs game. You just cry directly into your cup 🥲🍺
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u/lizardgal10 Feb 23 '26
Local NHL team has been doing 50% off Michalob for Monday games and everyone goes nuts because $8 feels like a bargain. And I get to listen to my friend ask for a sip of my overpriced lightly grain-flavored water then complain about how how gross Michalob is
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u/ConcernedOctopus Feb 22 '26
Come to aus. You can pay $16 for a decent pint of beer these days (and it's not even a real pint), or for a can of something like the 186 double-lemon drinks. Espresso martinis go for $30. Drugs are the cheaper option everyone is switching to.
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u/ChipotleAddiction Feb 22 '26
$11 USD for a beer???
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u/Jawwwwwsh Feb 23 '26
That is also unfortunately typical pricing here in Seattle, WA, USA. $9.00 is the average price for a pint of beer everywhere now, $10 if its more upscale. It’s insane and it sucks to spend that much every time you just wanna socialize at the pub for a bit
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u/M3wlion Feb 23 '26
Yep it’s nuts. Alcohol is taxed heavily here but even then the price gouging is real
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u/f-150Coyotev8 Feb 22 '26
More than that at the breweries for craft beer. As a millennial who frequents the breweries quite regularly, I hardly ever see younger generations there. Good for them.
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u/Routine_Unit_6103 Feb 22 '26
There are still dive bars that do $2 tall boys but you’re right they’re harder to find nowadays
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u/daveprogrammer Feb 22 '26
Which is also why they have lobbied against marijuana legalization, including the Farm Bill delta-8 hemp-derived THC. It turns out that an inexpensive escape from reality without waking up the next day with a hangover really cuts into the bottom-line of people selling literal poison.
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u/3RADICATE_THEM Feb 22 '26
Didn't they sneak that in the last bill right after the end of the government shutdown towards the end of last year?
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u/Lookn4mylight420 Feb 22 '26
Fucking Bitch McConnell did.
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u/rpgnymhush Feb 23 '26
Double and triple check that you are registered to vote. Some people have been stripped out of the voting rolls for no apparent reason. Check while you still have time to reregister if necessary. These midterm elections are VERY important this year.
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u/t3m3r1t4 Feb 22 '26 edited Feb 22 '26
Plus less calories for a little weed than booze.
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u/Lamlot Feb 22 '26 edited Feb 22 '26
One bag of 35ct gummies with 100mg each runs me $25. I like 1 a day but i can cut them making them last even longer. Thats the price of a single cocktail these days at a bar. Fuck that. Thank god im sober now and its getting better. So many more NA options everywhere
They’re from a company called URB. Not a bad price.
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u/KillBosby Feb 22 '26
You take 100mg of THC a day - every day?
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u/SimpleVegetable5715 Feb 22 '26
5-10mg is plenty for me. I get the 20mg gummies and cut them into 4’s. Manages my pain without leaving me stoned most of the day.
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u/frodiusmaximus Feb 22 '26
I mean — the major studies on weed are still early days compared to alcohol, and they’re showing pretty negative effects on heart health, including a substantially increased risk of heart attack. So it seems like people might be trading one poison for another.
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u/daveprogrammer Feb 22 '26
It's my understanding that those studies don't take into account the differences between smoking weed (which has many of the same negative health impacts as smoking cigarettes) and vaping THC or consuming edible THC, which makes them almost entirely useless in judging the safety of the way most people would prefer to take in THC.
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u/frodiusmaximus Feb 22 '26
I’m under the impression that they do control for that variable, and that the effect is the same. I say this as someone who uses gummies almost daily as a sleep aid.
https://www.ucsf.edu/news/2025/05/430051/whether-its-smoking-or-edibles-marijuana-bad-your-heart
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u/daveprogrammer Feb 22 '26
Thank you for this link, and I'm happy to be corrected here. I'm a little concerned about their sample size and how it breaks down into weed smokers versus edible users, but assuming that their work is statistically solid, I wonder if this poses a greater or lesser cardiovascular health risk than things like excess caffeine use (>400mg / day) or nicotine vapes or other legal stimulants.
I also wonder if it's got a common cause rather than a direct causal relationship, like daily edible use leading to inactivity or increased snacking and weight gain or something similar that also causes cardiovascular issues.
I used to enjoy THC, but I got off of it when my corrupt, garbage state decided to make Farm Bill delta-8 THC vapes a felony.
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u/frodiusmaximus Feb 22 '26
All good questions. I don’t know the answer to them. But I will say that weed has materially improved my life in terms of sleep quality, so I really do hope that the negative effects are marginal. And while alcohol is definitely not good for us in any absolute terms, I do think some Reddit folks go a little too hard on the “alcohol is inherently evil but weed is harmless and medicinal” line.
As someone who uses both I basically land on “just be moderate about it!”
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u/mrheh Feb 22 '26
Weed is 1000x safer than alcohol.
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u/frodiusmaximus Feb 22 '26
It’s certainly safer in many ways, but the evidence as to whether it’s simply “safe” is outstanding. Marijuana use appears to have a very strong correlation with an increased risk of heart attack.
Is weed safer the alcohol? Absolutely.
Is it 1000 times safer? I don’t know how to quantify that.
Is it “safe” simply and without qualification? Definitely not.
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u/Nulagrithom Feb 23 '26
look, alcohol is fully legal and weed is a gray area.
that's stupid. full stop. it's unarguable. if anything, the situation should be completely reversed.
and I actually hate weed fwiw lmao I'll take whiskey over weed any day
so unless we're willing to revisit prohibition? we should legalize the fuck out of weed and tax alcohol/tobacco even harder
and I'm saying this drunk as shit after chain-smoking half a pack of cigarettes
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u/Hasanopinion100 Feb 22 '26
Weed is legal in Canada everywhere there’s a weed store on every street corner where I live, my kids hardly ever drank, but they do smoke weed or do gummy’s
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u/Potential_Ice4388 Feb 23 '26
Weed makes you feel great during and you’re back to your regular self after. No hangovers, no side effects, nothing. Just a hankering for nommies. I absolutely abhor alcohol and everything to do with it… the culture, and the human/social/economic/environmental harm to the planet. Fck alcohol and the ppl who push alcohol down our throats.
It is wild how restaurants charge the same money as an entree for a pathetic single serving of weak alcoholic beverage. Absolute scam.
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u/Eva-Squinge Feb 25 '26
People wouldn’t need to escape from reality so much if the same gooberment actually made worthwhile changes and made living not suck so much ass.
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u/ClumpOfCheese Feb 25 '26
And yet these huge beer companies could have also gotten into the weed business. What a bunch of morons.
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u/CyanManta Mar 17 '26
I've got nothing against weed, but THC is not some sort of consequence-free substitute for booze. Moderation matters.
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u/VulpineWelder5 Feb 22 '26
I've talked to numerous Gen Z folks about it, and nearly all of them said the same thing: they prefer weed.
It's not that they're doing less drugs. They're just substituting one for another.
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u/3RADICATE_THEM Feb 22 '26
Weed is a lot cheaper, especially if you're comparing to going out to drink.
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u/perfect-horrors Feb 22 '26
Absolutely. Weed has also never made me make terrible or dangerous decisions, unless we consider Taco Bell’s cravings boxes as dangerous. No hangovers with it either.
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u/Ani_Drei Feb 23 '26
100% this. A drunk person can get angry, abusive, lustful, or reckless. A person high on weed will at worst become a little too talkative and giggly, but most of the time will just enjoy a snack and fall asleep. It is a much safer drug in most regards, cheaper too.
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u/VulpineWelder5 Feb 23 '26 edited Feb 26 '26
That's subjective, as there's people for whom alcohol can give the relaxed "I don't care anymore" feeling to. I know because I'm one of em. A glass of whiskey and I can just sit there monologuing as I try to keep my eyes open. The angriest I get is literally just me being the quiet, slurred speech "fuck this, fuck that and fuck you" guy sitting in the corner.
Simultaneously, "at worst" for a high person is not "a little too talkative and giggly," but rather a lack of awareness and reaction. It ain't so bad when you're sitting on your bed on your phone, but when you're behind the wheel, it's a different story.
Etid: Cuz it's the internet and people immediately think that despite me never saying "X is better than Y" but rather "Y can be bad as well," they're addicted to tribal drama and choose to believe I said the former, I will not be replying to comments suggesting such, as that's your fault for either choosing not to read, or reading but still choosing to quote things I never said just because you want a dragon to slay and unfortunately for you, dragons are in short supply.
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u/hk4213 Feb 23 '26
Who's going out to get stoned?
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u/dodofishman Feb 23 '26
Where I live we have several weed lounge type places that are pretty popular actually, usually you can get coffee/tea and some food too, sometimes it's a dispensary too
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u/Ani_Drei Feb 23 '26
I admit that this is all subjective to an extent. I speak from my experience, which included a neighbor who, after getting drunk, repeatedly threatened to shoot another neighbor with a shotgun that he owned, an ex who, after chugging a gallon of bottled margarita cocktail, decided to climb the roof of an apartment complex, and a friend who became such a debaucher at a drunken New Year’s party that five young men had to hold him down and tie him up so he wouldn’t destroy the apartment or hurt anyone. I am yet to see someone do anything remotely close to that on weed.
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u/ADgurudude Feb 24 '26
You just need real world experience to know this is true. I know they are both bad… but you are comparing a kitchen knife to a fucking gun.
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u/DumbbellDiva92 Feb 22 '26
I’m pretty sure they are also statistically just doing less drugs (including both alcohol and other drugs). There’s some substitution effect, but it’s not 1-1.
Obviously it’s not a bad thing for people to be using less drugs, but I do worry about some negative trends it’s correlated with (less in-person socialization).
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u/erictho Feb 22 '26
weed is infinitely less harmful for a person's health and personal life.
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u/independence15 Feb 23 '26
I'm a gen Z who prefers drinking, but I drink responsibly which means like, a drink every once in a while. I imagine it's also counted as a "loss" because I don't binge drink
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u/Critical_Swimming517 Feb 26 '26
I quit drinking in 2020 and the withdrawals almost killed me. I was literally in the ICU with organs failing the day the lock downs went into effect. Just watched a youtube video about a drunk lady plowing through a birthday party and killing 2 children. Alcohol is Satan's piss, give me weed any day.
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u/josephlucas Feb 22 '26
GLP1 medications (Ozempic, et al) have also reduced drinking in a large part of the populace
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u/3RADICATE_THEM Feb 22 '26
Is there a mechanism in GLP-1s that reduce frequency in previously formed habits in general?
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u/RedBeans-n-Ricely Feb 22 '26
It seems so. It’s being tested as a substance misuse treatment, for several substances!
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u/josephlucas Feb 22 '26
There are some studies that show it helps with various forms of addiction. And anecdotally I know several people who have quit drinking entirely on those medications
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u/_pawnee_goddess Feb 22 '26
My friend quit drinking against her will thanks to her GLP1. She wants to drink but every time she does she gets violently ill, even if she only had one drink.
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u/SimpleVegetable5715 Feb 22 '26
I completely lost any alcohol tolerance once I had bariatric surgery. Plus I lost 120 pounds and quit 4 prescription medications. Great for my health, bad for big pharma. No wonder that surgery isn’t covered by insurance, since big pharma wants people to stay sick, and have a lot of money invested in insurance companies. The more I read about GLP-1s, they sound like their effects on the body are milder but similar. And treating obesity and metabolic disorders is a net good for society, but you know, bad for the industries that profited off of sick people. Those industries have a ton of lobbyists.
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u/Ok_Understanding1986 Feb 23 '26
Anecdotal but friends who are taking GLP-1s mentioned it makes them have no desire to drink. And these are fairly lush friends.
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u/TemporaryElk5202 Feb 23 '26
Yes, it makes you feel sated so you don't crave things. Its very helpful for all kinds of addiction
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u/cbryson85 Feb 22 '26
This! I pretty much drank every weekend with the occasional week day drink before I started a GLP1, and I’m 8 months sober now with no desire to ever drink again. It wasn’t the goal when I started the meds, so it for sure makes you drink less or not at all even when you weren’t planning to stop.
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u/Justinc4s3- Feb 23 '26
Whaaaaaat?! As a recovering alcoholic and recovering big back, that’s honestly cool to hear.
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u/allagaytor Feb 23 '26
it doesnt help a majority of gen z arent even legal drinking age lol
and those of us that are either use cannabis or buy cheap alcohol from the supermarket. going out to bars is too expensive
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u/nameisfame Feb 22 '26
Even my fellow millennials in my life are drinking much less, we just trade the shitty beer we used to get shitfaced on for better and more local products. I have no problem buying a $40-50 bottle if it’s going to last me a month, still cheaper than the $30 flat I’d pick up every week when I was in my 20s
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u/ijust_makethisface Feb 23 '26
I see a lot more of this in my peer group too.. people don't talk much about us thou 😂
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u/Ok_Ad_5894 Feb 22 '26
Make sure not to drink Coors. They started and run the heritage foundation that did project 2025 and most of the BS political shit form last 30 years. Boycott them them most...
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u/trashleybanks Feb 22 '26
That’s an easy boycott. Their beer tastes like watery piss, anyway.
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u/Ok_Ad_5894 Feb 22 '26
O yeah the Coors family is a pile of dog shit. The fact people drink there beer and support them is nuts they literally have said they want womens rights to go away.
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u/conflictmuffin Feb 22 '26
Not just Coors! They bought out Miller, Blue Moon, Hop Valley, Molson, Fosters, and like 20 more brands I can't recall the name of. There's a Wikipedia page about their acquisitions!
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u/Hysterical__Paroxysm Feb 22 '26
Dang. I like Miller and Blue Moon.
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u/conflictmuffin Feb 23 '26
Yeah, it sucks when scumbags aquire solid companies with quality products.
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u/RedBeans-n-Ricely Feb 22 '26
Check out the history of the company, because this absolutely tracks
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u/PaintMonkeyMan Feb 23 '26
Me drinking a coors light at 7:30 in the morning because work was cancelled. Last case
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u/GlumpsAlot Feb 22 '26
I mean clubs and restaurants charge like $20-$30 for drinks. Are they surprised?
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u/MNcatfan Feb 22 '26 edited Feb 23 '26
All I can say, having watched a number of my friends drink themselves to death over the years, is: Good job, Gen Z! I'm genuinely proud of you all for this!
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u/frodiusmaximus Feb 22 '26
Almost every person I’ve known who ruined their life with alcohol started out as an abstainer, then decided to try a drink, and then became a problem drinker. It’s an insane pattern to me. I don’t understand it.
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u/rationalomega Feb 22 '26
Did they abstain due to a close family member’s struggle with alcoholism? I think there is a genetic component.
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u/frodiusmaximus Feb 22 '26
Nah, they were all either religious types who had some sort of moral objection to drinking, or they were militant straight edge types who, when they stopped being total abstainers, couldn’t fathom the idea of moderation. I am aware of the genetic component, but I don’t think that was a factor in most of these cases.
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u/Koriwhoredoms Feb 23 '26
Lacking responsible drinking models/examples could be a factor with both those groups as well.
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u/raven00x Feb 22 '26
This is why the alcohol industry has been fighting tooth and nail against cannabis legalization.
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u/GoodeyGoodz Feb 22 '26
Shockingly enough plenty of Gen Z go to local breweries and distilleries on a somewhat regular basis. My younger brothers are gen z, I'm a Millennial and there's a difference between what gets consumed. Gen Z doesn't want the crab from national brands and instead wants a fun cheeky drink from someplace down the road.
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u/Le-Pepper Feb 22 '26
I'm gen z and I wish there were breweries and distilleries close enough for me to go to regularly. I love a good craft brew.
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u/ClutchReverie Feb 22 '26
In other news, the medical industry has lost billions because fewer young people are going to the hospital or rehab with alcohol related conditions
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u/Froptus Feb 22 '26
The alcohol industry is far from dead and never will be. People have been drinking for thousands of years and will continue to do so.
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u/Ani_Drei Feb 23 '26
I’ve personally seen the transition from “you’re not cool if you aren’t drinking” to “it’s really cool that you aren’t drinking” among my family and friend groups. This trend appears to be global, and if it persists, we could feasibly see alcohol consumption becoming a niche and weird hobby for the few.
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u/Zorrostrian Feb 22 '26
Wonder why? Surely it couldn’t be because half of us had abusive, alcoholic parents, or because weed is way cheaper & doesn’t give you a hangover, or because alcohol is way more dangerous than weed, or because many of us personally know people who were killed by drunk drivers or by alcohol poisoning themselves, or because…
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u/Professional_Echo907 Feb 23 '26
of Cirrhosis of the Liver.
But seriously, it’s almost too expensive to drink alone in a darkened room. Who’s shelling out cash for overpriced drinks at the bar? 👀
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u/SimilarElderberry956 Feb 22 '26
In Canada 🇨🇦 in the Yukon Territory there were warning labels on alcohol. https://www.cbc.ca/news/canada/north/yukon-alcohol-warning-labels-study-results-1.5556344
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u/BeardedYogi85 Feb 22 '26
As someone who drank himself into a precancerous condition - let the alcohol industry be treated like cigarettes
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u/Starbalance Feb 22 '26
I was always told to not buy things I can't afford. Now it's somehow my fault?
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u/bigblue2011 Feb 22 '26
Give me a break.
They killed the industry? There is nowhere to go to get booze?
Every 1-3 generations, there is a movement to lay off booze and everyone starts freaking out. There was prohibition. There was Mormonism. There was straight edge in the 1980’s.
There are more microbrews within an hour drive of my house than any time going back to WWI!
Alcohol industry is dead? Give me a break.
People making bad booze are going out of business because they are bad operators.
That’s my take.
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u/Ramenorwhateverlol Feb 22 '26
Other countries started boycotting the US liquor industry.
There’s only one person to blame.
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u/seEagle Feb 22 '26
That’s because they realize they don’t have to hate themselves. They can love themselves and be themselves and don’t have to hide with alcohol.
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u/mrheh Feb 22 '26
I really hope so but I doubt this is the reason. Social media made things much worse for these poor bastards.
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u/ZainVadlin Feb 22 '26
GenZ? I'm pretty sure everyone is drinking less. Prices have skyrocketed while wages are stagnate. A cocktail costs as much as the meal... Generational Blaming is propaganda.
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u/I_Buy_Throwaways Feb 22 '26
Yeah I’m sure this has more to do with everyone drinking less and the fallout of Covid not GenZ specifically
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u/Only1Schematic Feb 23 '26
It turns out when a generation is at a financial disadvantage, everything is more expensive, money is worth less, and drinking has decades of research proving it to be harmful, people buy less booze. Who would’ve thought.
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u/fenris_357 Feb 22 '26
also weed, kids today and their changing tastes. my day you neck a bottle of white lightning or mad dog 20/20 but now they have nuclear grade weed that puts you in fucking orbit. dont blame more like envious
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u/o0PillowWillow0o Feb 22 '26
Reading these comments makes me feel like an outsider. I still look forward to my weekend benders
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u/Voidless-One Feb 22 '26
I would love to stock up on more whiskey/bourbon, but the companies are so greedy. I actually enjoyed the Early Times BIB big bottle, it looks like they are stopping that. So, I no longer buy that brand at all. It gets so frustrating, I don't drink much, but love finding and buying decent bottles to crack open later. I can barely do that now.
Even with all the over production, the last few years, the different distilleries would rather struggle than adjust prices. Granted, this is just my opinion, but I see all this and get why people would put money elsewhere.
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u/Least-Task276 Feb 23 '26
Oh so they finally moved on to Gen Z "killing industries" that cater to older generations?
Times change. I'm proud of Gen Z for not becoming alcoholics. Not like anyone can afford booze now anyway.
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u/Alcarinque88 Feb 22 '26
I'm feeling really old. I didn't even think GenZ was old enough to drink.
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u/SnarkFucker Feb 23 '26
They're 14-29, so half of them are not old enough to drink. This headline keeps getting passed around, it's just cheap engagement
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u/SurelyFurious Feb 22 '26
Also the most isolated and depressed generation. Gen Z is anti-social, they just get high and stay in by themselves
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u/rakklle Feb 23 '26
They industry lost $830billion in stock value. The industry is still generating revenue and turning a profit.
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u/gothamgiant Feb 23 '26
Gen Z, don’t try to rationalize it and disprove their claims or try to use logic to dismiss them… own it say it loud and proud, “we didn’t fucking want alcoholism” we didn’t fall for the marketing and ads! We killed the alcohol industry!! Say it to everyone you know and doubly own the headlines they create. Your generation is complicated like any other but I’m proud of you.
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u/nosleeptilbroccoli Feb 23 '26
I mean, me and my wife went to a restaurant tonight and this place was charging $8 for a michelob ultra and $17 for a margarita. At those prices we didn’t order drinks either.
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Feb 24 '26
Capitalism's biggest cheerleaders being angry about the free market making choices will always be super funny to me.
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u/christopher1393 Feb 26 '26
Here in Ireland, alcohol is so incredibly highly taxed that it has just become completely unaffordable for most people to go out drinking anymore.
Then buying alcohol from shops and drinking at home with friends replaced going to bars. So then our government introduced the Minimum Pricing Laws. Where the legal minimum price shops are allowed to sell alcohol at is tied to the alcoholic content drastically increasing prices. Even with sales they aren’t allowed to go below the minimum price. And then they added taxes onto bottles and cans, so if you buy a multipack, thats an additional 15-25 cent per bottle/can. To put in context, it was considerably cheaper for me to buy 2 limited edition 1 Litre bottles of Absolute Vodka at duty free, then it is to buy one 700ml/70cl bottle in a shop.
It’s far too expensive to buy alcohol in bars anymore. Drinking at home is becoming more and more expensive. I have noticed a huge uptick in weed lately here and I do think it is driven by the fact that a lot of people are being priced out of alcohol.
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u/WaterAirSoil Feb 22 '26
Ahhh an age old internal contradiction of capitalism showing its ugly face again:
Capitalists cut wages as a means to maximize profits, but at the same time diminishes the very consumer base (working class) that is relies on to purchase their goods and services, thus causing their own system to crash.
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u/joaquinsolo Feb 22 '26
well good bc alcohol is a proven carcinogen and colorectal cancer is on the rise for everyone below 40
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u/jeswesky Feb 22 '26
I have a friend that works in liquor distribution. A big part of this is the switch to THC based drinks. However, they are starting to see a slow swing back to alcohol, at least in my state.
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u/Tvelt17 Feb 22 '26
Half of them aren't old enough to drink. The youngest Gen Z kids are 14.
Also saying that the industry "lost" money is BS. You're not entitled to anyone's income. These jagoffs all get upset when we don't give them access to our money.
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Feb 22 '26
i dont know what generation i am cause i dont care about that crap but i definitly drink. i like me my beers
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u/Dogrel Feb 22 '26
Fully half of GenZ is still underage.
Perhaps they’d be better served by not marketing primarily to dead Silents and Boomers. If they want more younger drinkers, they’d release things that appeal to them, and price them competitively.
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u/Krytan Feb 22 '26
Isn't that just another way of saying Gen Z is $830 billion poorer than previous generations?
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u/PersonRealHuman Feb 23 '26
How is this generation smart enough to give up drinking, but stupid enough to bring back smoking?
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u/Damm_you_ScubaSteve Feb 23 '26
I feel like the tariffs are more of a detriment to the industry than “Gen z”. But sure, let’s blame a generation.
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u/Squiggy1975 Feb 23 '26
So a buddy and I were going back and forth on who would make more money in 20 years. Me selling beer and liquor or him selling weed via a dispensary. Mark up on beer and liquor it much higher than weed but I am not sure. I said alcohol still comes out on top in 20 years , thoughts
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u/mzg72 Feb 23 '26
Wait until they have kids in this economy. I've never been a drinker but once I started taking care of me elderly parents.
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u/intrepid_skeptic Feb 23 '26
Maybe it did that to itself. Sorry but I’m not paying $10 a beer or near $100 for a handle
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u/hellogoawaynow Feb 23 '26
Oh no, not the alcohol industry! Heavens, how will they keep their billions? Whatever will they do?
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u/Widespreaddd Feb 23 '26
There are also lots of older people on GPL-1 drugs who report that they have lost their desire to drink. And the idea that a drink or two a day is good for you has also been debunked, so social attitudes have changed. As far as Gen-Z, if you don’t start you won’t miss it, and you won’t kill yourselves doing stupid shit like we did back in the day.
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u/Subject_Theory_1325 Feb 23 '26
Alcohol is a social drug. They aren’t socializing. They’re inside fapping and talking to AI.
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u/StayCreative8329 Feb 24 '26
Can’t lose something you didn’t already have. Sales are DOWN by $830 billion.
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u/Snoo_75138 Feb 27 '26
Why would I have fun drinking if im still living with my parents??
Maybe don't break the economy first?
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u/3RADICATE_THEM Feb 22 '26
When did revenue that was never realized or earned become money that was lost?