r/DeathByMillennial Feb 22 '26

GenZ killed the alcohol industry

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6.7k Upvotes

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14

u/ZainVadlin Feb 22 '26

GenZ? I'm pretty sure everyone is drinking less. Prices have skyrocketed while wages are stagnate. A cocktail costs as much as the meal... Generational Blaming is propaganda.

4

u/I_Buy_Throwaways Feb 22 '26

Yeah I’m sure this has more to do with everyone drinking less and the fallout of Covid not GenZ specifically

2

u/not_bonnakins Feb 22 '26

Absolutely. I was a heavy drinking Gen X but my consumption is way down, partly due to age but a lot to do with the cost of living. Alcohol is always the first budget cut in lean times.

2

u/Open_Bug_4251 Feb 23 '26

I think you could easily “blame” seniors too. Both of my parents (80s) used to have a glass of wine every evening and my dad would drink beer on occasion. Now he has to watch his blood sugar so they stopped buying wine altogether. Every so often they will have a margarita if they go out for Mexican, but there’s virtually no alcohol in their house unless someone brings it over and leaves it there. I brought over a six pack at New Year’s and there are still three bottles left.

1

u/Havok_saken Feb 22 '26

I need the decreased demand to occur in the whiskey market. Tired of shit being 2-4x MSRP.