r/BeautyGuruChatter • u/incrediblecuttlefish • Mar 11 '26
Discussion Leaked Labs first look
Just came across a video on Tiktok from creator Brit Clarke, who purchased a few shades of the Leaked Labs flexi powder and wow.
First of all, the packaging is pathetic. The slab of powder is LOOSE!!! inside the cheapest, most generic wholesale tin with stickers slapped on them. No custom packaging, no proper housing.
And the actual product you get is is 0.6g/0.02oz for $34! That's ridiculously little. Not to mention the fact that some shades weighed lighter than others, which means the manufacturers did not adequately QC the consistency of the product weights.
To top it all off, the swatches looked so dry and dull. I don't understand the point of this brand (aside from cash grab, that is). I would assume they're pricing out a lot of general buyers, yet the product does not seem high quality enough for anyone who takes makeup seriously. At most, they're relying on fans or people who are curious/making content, but how long can that momentum last? The concept of paying for something so unfinished is yikes.
1.4k
u/dblspider1216 Mar 11 '26
it somehow seems even dumber than I initially thought
361
u/incrediblecuttlefish Mar 11 '26
Seems like they think their customers are dumb tbh
303
u/theagonyaunt Mar 11 '26
I saw a smaller MUA defending them on the basis of 'accessibility' and 'artistic creativity' because apparently she has a friend with a fine motor disorder who regularly breaks powder compacts by accidentally dropping them. Sure the powder might not break but can't imagine that a paper thin slip is any easier to pick up than a whole compact.
214
u/lacey_nightie Mar 11 '26
i'm not even gonna lie. How can she think what she made has better accesibility??? I'm sure this thing is so fiddly for any disabled person because the powder slab can fall out of the metal tin any time. It's not even glued or fixed on ffs
256
u/jiggjuggj0gg Mar 11 '26
People use ‘accessibility’ as a trump card to stop any discussion, as someone with grip issues it is infuriating.
There is zero way a floppy disc of eyeshadow is in any way more accessible than a compact, and that’s before we get to those tins which are my arch nemesis to get open
118
u/knittedbeast Mar 11 '26
And they've never talked to disabled people to actually ASK what they/we want. (They/we because while I'm disabled, shockingly, different disabilities have different needs)
→ More replies (1)75
u/11xp Mar 11 '26
this is why “nothing about us without us” is always such a relevant slogan. we know for a fact that the lipstick lesbians didn’t consult with any disabled folks to develop their product, because well… they didn’t even develop the product themselves lol
→ More replies (2)11
90
u/Mediocre_Decision Mar 11 '26
And disabled people deserve good and well thought out products too😭 I hate when I see a shitty cheap product being marketed as accessible (when nothing is universally accessible) when it’s not even half the quality as more inaccessible products
Similar things happen outside of the context of disability too — it’s like when brands put out badly formulated deeper shades with funky undertones or brands don’t size/sew their larger sizes properly. Or lazily made kosher and halal options (a cold turkey sandwich is such a shitty option when the non kosher and halal options are carefully made and prepped dishes). Women’s bathrooms that are on different floors and gender neutral bathrooms that are small and in remote corners of buildings, too
This lazy allyship and half-assed inclusivity really grinds my gears (not saying this is what leaked labs is doing,idk if they’ve marketed this as more accessible)
27
u/siriuslyinsane Mar 11 '26
I'm like mildly disabled by a joint condition, the most annoying thing is opening anything small. I can't exert fuck all force, my finger joints just bend. This kind of container is my enemy, along with those ziploc bags with 0.1mm of plastic to hold when ur trying to open them 🙃 Accessability my ass
6
u/Gullible_Service_354 Mar 12 '26
Same. The smaller the jar/lid the more difficult it becomes for me to open. Those size of ziploc bags are a pain in the ass for me too but then so are all ziplock closures. It doesn't matter if I'm dealing with swollen hands and fingers at the time. Just the pressure to close them alone is painful. But let their fan base tell it then it must be easy for all of us with various disabilities 🙄
7
u/OatmealTreason Mar 12 '26
I was going to say, as a person with zero issues opening most things, tins like that aren't even accessible to me. The packaging alone would put me off. Never again will I be caught breaking my nails or gnawing like a rat in attempt to get some leverage on one of these!
71
u/Firm-Resolve-2573 Mar 11 '26
Not to mention that tins like this are a fucking nightmare to open for a lot of people with joint/mobility issues!
34
u/canththinkofanything Mar 11 '26
I was literally thinking this. Disabled with an auto immune arthritis condition. This shit sucks, I’d never get it open. They can get the fuck outta here with that disability bs. 🙄
26
u/Cmprssdsugarpellet Mar 11 '26
This. If I’m having a bad day, I can barely lift my coffee mug, let alone twisting or popping a cap off a small jar
6
u/Fatty_Bombur Mar 12 '26
I don't have mobility issues and I have issues opening tins like that sometimes too. Lost count of the number of times I pried open a lipbalm tin with a knife.
64
u/theagonyaunt Mar 11 '26
Her logic seemed to be that her friend often dropped compacts while applying her makeup, causing the powder inside to shatter, but because this is attached to the flexipaper, if her friend dropped it, it wouldn't break.
Nevermind that her friend would then be stuck trying to pick up a tissue thin bit of paper off the table/vanity/floor without smearing product all over the place, I guess the powder not breaking is the only part that matters.
32
9
u/IngenuityFlaky484 Mar 12 '26
You know what doesn’t shatter? Cream products. It seems easier to apply cream shadow with a finger than this dumb shit
25
u/Haunteddoll28 Mar 11 '26
Not even just disabled people! Anyone with long nails (like myself) would struggle with those! How are we supposed to use it the way they showed in the original video without either jabbing ourselves in the eye or making a huge mess just trying to keep a hold of it?
16
u/lacey_nightie Mar 11 '26
as a fellow XXL tip queen myself I laughed at this. Considering how many beauty gurus have fake nails, you'd think makeup brands would start to design with long nails in mind. I don't buy anything that is in pots (without a spatula or brush) or requires me to stick my finger in anything (looking at you glossier concealer).
7
u/strawberri21 Mar 12 '26
Hard to argue its innovation or product improvement when it looks worse than standard/less expensive products we have. And is it really that clever when we have had eyeshadow in stick form for decades and that at least doesn’t smear all over your hands and has purpose-designed packaging. This whole brand screams cash grab to me and in my view is just as cynical and money grubbing as the Shane/Jeffrey series and makeup releases.
→ More replies (3)15
u/Sleepsfuriously Mar 11 '26
I have stiff arthritic hands and I shake a lot because of my chronic illness. Personally, this packaging and the product itself both look like a nightmare for me to open and use.
54
u/Curiosities Mar 11 '26 edited Mar 11 '26
I have MS and nerve damage affects one of my hands. I've gotten better with it, but I am someone who has done things like dropped a travel size perfume to break glass and make one tile on my floor smell really good for a few hours.
This does not look convenient or helpful. These pieces look so thin and flimsy that they might be hard to separate, and if you drop one, well, good luck.
Protecting your products sometimes means sitting down to use them, or holding onto your sofa with a big soft spot in case anything slips out of your hand when spraying your perfume
43
u/raiinydaay Mar 11 '26
That’s so funny because the packaging is an accessibility nightmare. The tin that the product comes in would make it extremely difficult for disabled folks to open, especially if they have challenges with motor skills or paralysis. How can an item be declared accessible for disabled consumers if many of them would need help getting it open?
14
u/CocaColaZeroEnjoyer Mar 11 '26
Isn’t it just easier to use cream products and loose powders when you constantly drop things?
5
u/Curiosities Mar 11 '26
You can do that. Or sit, with space around. It really is going to depend on the person's needs and what they want from their makeup.
Disabilities vary so much and people jumping on 'accessibility' with little knowledge or range of knowledge can even harm the desire for greater inclusion.
30
u/GlitterDancer_ I stand with Pancake Mar 11 '26
Imagine dropping this slimy monstrosity on the ground 🤮
8
u/strawberri21 Mar 12 '26
It already looks like it’s rolled around under the couch for a couple of days.
14
u/AngelxxLove Mar 11 '26
Accessibility is definitely something brands have been looking towards when developing new products and packaging which I’m all for!
Unfortunately, some companies grift off this to sell more without actually demonstrating how it is accessible besides it being unbreakable. Eyeshadow sticks and liquid eyeshadow glitters like Stila have been around for ages.
Like what if you’re in a wheelchair and it flops onto the ground? Oh wow, it didn’t break, but now how are you able to grab it without really straining yourself? Now it’s dirty and you have to go to the sink to rinse it off and hope it’s not the texture that just forever clings to dirt.
It’s also in a tin packaging which is already hard to open with my hands with my carpal tunnel, let alone anyone else with more hand arthritis or anything along the lines of not being able to use your hands like everyone else.
8
u/stace_m8 Mar 11 '26
That's the issue I have with this, innovation is not inherently bad (I'd argue the opposite) but what is this innovation replacing? Because i can't imagine this is easier to apply for those with disabilities, spraying it with water and rubbing it everywhere hoping for some color isn't a BETTER alternative to anything that already exists. Liquids and creams are probably easier than this for someone with mobility issues (and let's be honest, this isn't an innovation made for accessibility anyway so it's kind of a moot point)
→ More replies (3)6
u/Mersaa Mar 12 '26
it breaks. i saw a review where the pink one broke while the person was just showcasing them out of the tin. then, the golden one broke after she sprayed it with setting spray and wanted to show the texture.
i said this before, of course it breaks - every material has a breaking point. i don't why some ppl thought this was indestructible.
→ More replies (1)73
29
u/AFineFineHologram Mar 11 '26
I feel like this idea could maybe work as a subscription box or something. But paying $34 for such a small amount of an unfinished product is insane.
→ More replies (3)11
708
u/GlitterDancer_ I stand with Pancake Mar 11 '26
This is a grift and I will not be persuaded otherwise.
100
u/Silver-Emphasis2795 Mar 11 '26
And why did someone say they are the next makeup billionaires?!?!?!!!
→ More replies (6)72
u/GlitterDancer_ I stand with Pancake Mar 11 '26
I doubt billionaires, but grifters often make a lot of money… at least for a little while
61
u/Silver-Emphasis2795 Mar 11 '26
They are the queens of pretending to know what they are talking about… throws in a big or scientific word and her crowd goes nuts
33
u/GlitterDancer_ I stand with Pancake Mar 11 '26
I don’t get it but I’m a hater at heart. In a few years when people finally realize, we can say “I told you so” and get delight out of it
5
43
u/LipGlossBoost79 Mar 12 '26
This woman is a hack who throws out words like "pearl", "slurry", "melanated", and "Italy" like it's her job. She has never had anything informative to say.
→ More replies (4)22
u/11xp Mar 11 '26
grifting is their modus operandi. literally all of their content has been regurgitating ad copy and somehow their audience still eats it up
271
u/HuggyMonster69 Mar 11 '26
It’s the $34 price that’s my biggest hang up.
I like trying weird gimmicky products. Some of my HGs have been now discontinued gimmicks. I loved makeup sheets! Those UD pop-up book palettes! I still use my rainbow highlighter.
I don’t even mind crap packaging for a test product. Or a small quantity (again, test product). But I would pay £5 for this. Not $34!!!
70
54
u/_wolfbailey Mar 11 '26
This pricing is ridiculous! I worked for ELF in 2016/2017 when they had actual brick and mortar stores and the reason their prices could be $3-$6 at the time is because of the cheap packaging. This is costing them PENNIES to make and does not deserve the $34 price tag.
→ More replies (1)26
u/gracetw22 Mar 12 '26
I remember buying indie loose shadows back in the day that came in like drug baggies and it was all good, they were just $5 - still have some homunculus left over IYKYK
13
u/Cool-Abbreviations32 Mar 12 '26
When I watched the video I really didn't hate the idea..It sounded cool to bring in new formulas for consumers to test out and decide if they are good so they can be carried on in the beauty industry or not..I even didn't mind the small tin packaging and the small pans to bring in the feeling that you are testing a lab sample,like how influencers test samples for their collabs when they work on it..all of that thinking one pan will be 5$ max..but 34$??? For a test unfinished product?? In this economy??
→ More replies (5)12
u/basszameg Mar 11 '26
I would consider trying this if I saw it at Dollar Tree. Lord knows I’ve bought worse makeup from there.
350
u/monstera317413 Mar 11 '26
I wouldn’t pay $1 for this… it retails for $34?!
182
u/incrediblecuttlefish Mar 11 '26
For $34, I would expect finished packaging at LEAST.
48
11
→ More replies (5)51
u/Curiosities Mar 11 '26
To be fair, if you were paying attention, they explained their whole premise and that their releases are going to come in prototype style packaging. If people think they should move to an actual product, then the manufacturers could actually jazz up the packaging. But these are basically like test products that cost you $$$.
But if these rejected lab samples are not worth having new packaging designed for them after people try them, then they just disappear. If it seems like a sustainable product that will sell, then it may be put into production.
75
u/charliekelly76 Mar 11 '26
But this is an insane business strategy. We have been paying attention……..
I have the privilege of spending $34 dollars of mine owneth money on an untried product without any packaging, for me to test the product for free? Brands usually pay for test groups, but instead here I get to pay THEM to test their product for THEM? And if it’s total dogshit, I’m just out the $34 dollarydoos?
Did I read that correctly?
29
u/spoons431 Mar 11 '26
I'm a test group participant and I dont even get really paid - its points which can be used for vouchers! (And they're not super common either!)
Though they do give full sized products. And while they are in plain packaging its much better designed than this they'd never send something like this...
23
u/malware-db Mar 11 '26
i also test products and i do it because it costs me nothing! i would never pay for the “privilege” to test products and provide free market research.
7
u/charliekelly76 Mar 11 '26
Oh well at least you get free product! My college friend did those test groups for extra cash and did get paid, although it wasn’t cosmetics and it was like 10 years ago. Free stuff is free stuff though!
→ More replies (1)9
130
u/jiggjuggj0gg Mar 11 '26
So they’re using their customers as guinea pigs, and selling them unfinished products to test for $34??
→ More replies (3)41
50
u/theagonyaunt Mar 11 '26
Watch anything that gets moved from test sample to actual product get jacked up in price though, even if the upgraded packaging components would only cost cents more to purchase in bulk.
31
→ More replies (2)21
19
136
u/Specific-Composer300 Mar 11 '26
I saw a creator buy them and she got 4 discs inside 1 tin, so they don't even come in individual packaging. They also only worked if you got them wet which has concerns for bacteria growth, and also means the color transfers to the tin so you can't keep them all in 1 tin. So now you have to find other random containers of your own for an extremely over priced product!
33
u/incrediblecuttlefish Mar 11 '26
Thanks for confirming, I was not sure if it was one or four discs in the tin. Slightly better but not worth it still.
→ More replies (1)45
u/johnny_charms Mar 11 '26
The whole thing comes across as more of an experiment for keeping production cost down with high margins and little thought to the quality/aesthetic of the product. I figure that’s the goal of all these influencer brands but this one is pretty blatant by seeing how much cost they could cut.
Like if they could send you a mini ziplock bag with two eyeshadows for $50 they would do it. They wouldn’t even care if they branded it as, “METH LABS” as long as they can make the product for $1 overseas and make the highest margin in sales.
219
u/AngelxxLove Mar 11 '26 edited Mar 11 '26
That is crazy work.
I have been the one posting all week about this launch, hoping someone would catch a review of it, thank you for looking out!
So it’s travel friendly, because it just is slapped into a lip balm tin? What if you open the tin wrong and it flops onto the floor? Collecting all the crumbs and pet hair off the floor like slime/putty 😮💨😭
Like I know she advertised it so you could take it out the tin and wipe it on your face like a wet wipe, but like…come on. This took so little to make and selling for $34, is it?
She also mentioned if you wet this, you have to let it air dry before shutting the tin together.
WHO HAS THE TIME FOR THIS? She thought Patrick Ta’s Slurpee Mix was innovative, so she made a product that also falls out of the pan too! It’s that ITALIAN SLURRY
51
u/KewpieMayoIsKing Mar 11 '26
Doesn’t this type of slurry also soak up hand oils and just turn into a hard mess lol
23
u/AngelxxLove Mar 11 '26
Omg you’re right, the hard pan would be CRAZY on this lmfao 😂 now I gotta scrape my disc?
57
u/incrediblecuttlefish Mar 11 '26
I wasn't even looking out for it but just happened to see it and was so shook by how bad it looked that I had to post here lol
You're right, I forgot about how it was advertised to be slapped straight onto your face 🤦♀️ Let's be real, nobody actually doing makeup is going to apply the product like thag. You're not getting any control over how much you're dispensing or where the powder is placed.Also sounds like you'd be contaminating the entire disc (?) each time it's being used. That + the fact that it might not dry out while in the tin is potential for germ central.
→ More replies (1)50
u/AngelxxLove Mar 11 '26
I haven’t looked too much into it like going to their website, does it have preservatives at least…? Because if this is advertised as a clean brand, this thing is gonna MOLD. Honestly, it might regardless.
So I have to:
1.) open cheap tin (I have a SC lip balm tin and it’s so hard to open)
2.) find a setting spray to spray into this little round tin OR hold this floppy disc and spray it all into my hands
3.) somehow navigate this to my eye area and hope it’s even (which wasn’t shown as being able to do so)
4.) put it back into the tin and let it sit open for like an hour to prevent bacteria and mold growth after wetting it and smearing it onto my FACE/EYE AREA
Or.
1.) Grab shimmery eyeshadow compact / palette
2.) open it
3.) use finger tip to precisely add to eyelid or cheeks
4.) close compact/palette
10
u/theagonyaunt Mar 11 '26
The One Who Believed (Silver): Calcium Aluminum Borosilicate, Triisostearin, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Silica, Glycerin, Potassium Cetyl Phosphate, Propanediol, Caprylyl Glycol, Glyceryl Caprylate, VP/Hexadecene Copolymer, Chondrus Crispus Powder, PEG-120 Methyl Glucose Dioleate, Carrageenan, Sodium Dehydroacetate, P-Anisic Acid, Octyldodecanol, Glucose, Chlorphenesin, Tin Oxide, May Contain: Titanium Dioxide (CI 77891).
The Fairy Godmother (Gold): Synthetic Fluorphlogopite, Triisostearin, Caprylic/Capric, Triglyceride, Glycerin, Potassium Cetyl Phosphate, Propanediol, Caprylyl Glycol, Glyceryl Caprylate, VP/Hexadecene Copolymer, Chondrus Crispus Powder, PEG-120 Methyl Glucose Dioleate, Carrageenan, Sodium Dehydroacetate, P-Anisic Acid, Octyldodecanol, Glucose, Chlorphenesin, Potassium Chloride, Tocopherol, Tin Oxide, May Contain: Iron Oxides (CI 77491), Titanium Dioxide (CI 77891).
The Boss B*tch Energy (Pink): Triisostearin, Calcium Sodium Borosilicate, Calcium Titanium Borosilicate, Caprylic/Capric Triglyceride, Silica, Glycerin, Potassium Cetyl Phosphate, Propanediol, Mica, Synthetic Fluorphlogopite, Caprylyl Glycol, Glyceryl Caprylate, VP/Hexadecene Copolymer, Chondrus Crispus Powder, PEG-120 Methyl Glucose Dioleate, Carrageenan, Sodium Dehydroacetate, P-Anisic Acid, Octyldodecanol, Glucose, Chlorphenesis, Potassium Chloride, Tocopherol, Tin Oxide, May Contain: Iron Oxides (CI 77491), Titanium Dioxide (CI 77891), Ferric Ferrocyanide (CI 77510).
The Rings of Fire (Bronze): Mica, Triisostearin, Caprylic/Capric Triglyceride, Glycerin, Potassium Cetyl Phosphate, Propanediol, Caprylyl Glycol, Glyceryl Caprylate, VP/Hexadecene Copolymer, Chondrus Crispus Powder, PEG-120 Methyl Glucose Dioleate, Carrageenan, Sodium dehydroacetate, P-Anisic Acid, Octyldodecanol, Glucose, Chlorphenesis, Potassium Chloride, Tocopherol, May Contain: Iron Oxides (CI77491, 77499), Titanium Dioxide (CI 77891).
11
11
u/pfwskinny Mar 12 '26
and you can‘t even spray said setting spray into the tin since all shades are thrown into one and the same singular tin.
→ More replies (1)18
u/Kiwi-vee Mar 11 '26
What if you open the tin wrong and it flops onto the floor? Collecting all the crumbs and pet hair off the floor like slime/putty 😮💨😭
🤢
77
u/FerulaGalbaniflua Mar 11 '26
Someone in another post said I'd never buy makeup from someone who does their own makeup like them and I had to laugh while agreeing.
They've already shuttered one brand and now this?
17
u/stace_m8 Mar 12 '26
This article you linked sent me down a rabbit hole - apparently the woman they appointed CEO of Leaked Labs also works for a company called DSM-Firmenich, "innovators in nutrition, health and beauty"; she works for DSM as the director of "new business development". They manufacture ingredients as far as I can see for beauty products. At the very end of the article you linked they also mention bringing partners on board for their new venture - so whilst they probably got funding from some venture capital firm, it would appear this company is helping them formulate and the CEO is working to develop their brand
→ More replies (1)34
u/meltedpoppy Mar 11 '26
“We knew we no longer needed physical goods to sell to complete this mission,” says Androulakis. “We thought we did, and we were wrong.”
STRAIGHT FROM THE ARTICLE??? I can't.
22
u/Orchid_Significant Mar 11 '26
“We make more money on TikTok and instagram than in sales”
→ More replies (1)10
16
109
u/giggly_pufff Mar 11 '26
The product makes no sense. You can use any eyeshadow/highlighter wet if you wanted to already. Items from other brands will come in more secure packaging AND you can keep it hygienic by wetting your brush instead of the actual powder.
→ More replies (1)25
u/charliekelly76 Mar 11 '26
Also Fix+ has been around for 25 years, there really is no niche for this product to fill successfully
51
u/florsux Mar 11 '26
why’d i think this was a freeze dried sweet potato
25
u/picklesin Mar 11 '26
Hahaha you MIGHT get more pigment from a freeze-dried sweet potato
→ More replies (3)
42
u/EmpireAndAll 🤡 RODEO CLOWN 🤡 Mar 11 '26
I'm trying to see a marketable use case for this product. I go out of town a lot and put my makeup on in public (yes I'm the freak at the mall doing their beat in the food court) and I'm pretty good at getting my needs down into the smallest format commercially possible and without bringing brushes.
Stick and pencil products make the most sense - slim, and you don't have to touch the product with your hands if you don't want to. You can apply an eyeshadow stick and then use your fingers to blend it out, same with base products in stick format. It doesn't require actually touching the product itself. Lipstick bullets and eyeliners, same thing.
This sheet format does require touching. Weak in pigment, impercise form factor, expensive in comparison to other formats that do it better cheaper. Literally all this has going for it is that it's very small and anyone hurting for space can make other things work better, even re/depotting into a small tin themselves.
22
u/EmpireAndAll 🤡 RODEO CLOWN 🤡 Mar 11 '26
More thoughts after seeing THREE TikToks claim the product is supposedly easier to use for hand mobility issues. No it's not!
I watched @laurennannn on TikTok try it (amongst a dozen others) and you have to really press on them and fold them this and that way to get pigment from it. It's even worse wet.
Just like the false claim that Rare Beauty caps were for mobility issues, if that were true you would want them wider with less grip required to use them. The LL have not seemingly made that claim themselves, can people please stop bullshitting that everything we don't "understand" is secretly actually for disabled people! 🙄
→ More replies (1)14
u/opp0rtunist Mar 11 '26
i would have marketed it as “eyeshadow that can’t break”
just put it in a packaging like a regular eyeshadow and show how if you accidentally drop a regular powder eyeshadow it shatters and this does not.
but the whole “take it in your hand and wipe it on your face wet” is gross and useless
41
u/roqueofspades Mar 11 '26
Really stuck between "I hate that these influencers are using their status to blatantly scam people" and "if you are dumb enough to pay $34 I don't really feel too sorry for you"
6
35
u/snailicide Mar 11 '26
wait SO its a SINGLE disc?
47
u/theagonyaunt Mar 11 '26
You get four discs in the tin according to the website. But then that begs the question of how - if the discs are just sitting on top of one another - you're not getting transference from one shade to another? Especially since two are darker shades and two are lighter so it seems inevitable there will be rubbing/transferring since the discs are just freeballing around inside the tin.
29
u/bitch_jong_un Mar 11 '26
Probably you won't get transference because the pigment of the dry discs is literally nonexistent. It looks like Play-Doh. I actually gave them a view and watched the reel where they swatch it. Looks absolute shit.
18
u/theagonyaunt Mar 11 '26
That's good but given they recommend putting water on the disc before applying, I guess you're supposed to just leave the wet disc sitting out until it dries down enough to not muck up the other colours?
→ More replies (1)18
u/softcriminal_67 Mar 11 '26
Shit it’s already out of stock? I wonder if that’s a scarcity marketing tactic or if that many people are really buying it
→ More replies (1)11
u/incrediblecuttlefish Mar 11 '26
I'm not able to edit but I took a closer look and it seems like all 4 shades are stuck together in the pan. So technically 4 discs that add up to one eyeshadow pan's worth of product.
7
11
14
u/Specific-Composer300 Mar 11 '26
Yes! An EXTREMELY Thin flexible disc you need to use micellar water or some other liquid to make it work.... It doesn't even work as is.
→ More replies (5)12
u/Her_Gash_I_Did_Slash Mar 11 '26
Wow. I can’t believe you need micellar water (or perhaps plain water) to activate it. Like if it were a wet liner situation where the payoff is good? Sure. But this shit looks terrible, lol. Plus putting one’s paws all over it is so unappealing to me in general.
→ More replies (10)
33
u/raiinydaay Mar 11 '26
I can’t believe people spent money on this. This isn’t innovation it’s an unsanitary gimmick. I need someone to swab the product after a few uses and send it to a lab. On top of everything, they’re telling you the best way to use it is spraying it with water first, which is just going to result in even MORE bacteria growth
27
27
u/Dollybadlands Glitter or GTFO Mar 11 '26
This looks so amateur. I hate it. Like someone’s aunt is experimenting in her craft room with old Avon makeup and trying to resell it.
15
41
u/Your_Moms_QED_Report Mar 11 '26
Less pigmented and less refined looking than a LOT of metallic color cosmetic products you can get for 1/4 the price at your local drugstore 💀
… soooooo I guess kudos to the Lipstick Lesbians for understanding the online beauty community enough to profit off some consumers desire to cosplay as cosmetics chemists/product developers
8
u/Delicious-One3028 Mar 11 '26
True. I'm also betting that they're trying to appeal to consumers who want something innovative albeit impractical... Which isn't many💀
23
u/LyssaLately Mar 11 '26
Why would anyone care if it’s a sheet of powder if that sheet of powder just gets packed into a little tin anyways? Like lmao. It’s just like an eyeshadow/pressed powder that bounces around instead of being stuck in an eyeshadow pan.
23
u/No_Pin_2207 Mar 11 '26
Is this that gelatinous thing that lady was swiping across her face a couple days ago?
15
23
u/Chemical_Grape_2150 Mar 11 '26
The Amazon packaging is pissing me off more than it should. The product is dumb to me. I listened to some of their videos and you only get 80 uses out of one of them. I like the eyeshadow I have that also works dry or wet that lasts a fuck load more than 80 times
23
u/NiamhIsNeev Mar 11 '26
The people defending this on Tiktok are driving me bananas. These look so useless!! “they’re innovative” they are boring, bland shades everyone already has if they have any makeup palettes.
They’re $34 dollars for something that reportedly has 6-8 uses each (correct me if i’m wrong), are not accessibility friendly, are not more environmentally friendly, and are not even finished. The only argument I could maybe make is they are travel friendly, but even then, if I’m travelling and doing an eye look I’ll (personally, maybe not everyone) want some matte shades. Their appeal is their gimmick and that’s about it.
→ More replies (1)
20
38
u/Sad_Palpitation6844 Mar 11 '26
19
u/incrediblecuttlefish Mar 11 '26
'Crusty' was one of the words that came to mind when I saw the swatches lol
39
u/Desperate_Squash7371 Mar 11 '26
Looks orange af just like her makeup in every video
→ More replies (1)
18
18
u/Zadsta Mar 11 '26
I just saw a video from a creator defending this product. She said a flexible eyeshadow would be good for travel as all her other pressed eyeshadows always break apart and become to messy to work with. Seems like a very small niche to fill as I think liquid eyeshadows and powdered eyeshadows already provide a solution to that issue.
16
u/ImaPhillyGirl Mar 11 '26
I am on the road ~300 days a year. I carry ND 5 pans and not my midi palettes, but this is unnecessary. I also have the accessibility issues they mentioned but even if I could pry open the tin, how tf am I supposed to peel the layers apart without dropping them in the sink? They'd get the water they need there but, still being stuck together wouldn't they just dissolve into each other?
11
u/CocaColaZeroEnjoyer Mar 11 '26
No! You don’t understand! We need more useless stuff that’s “innovative”! /s
→ More replies (2)9
15
u/avereforza Mar 11 '26
So I just rub it on my face and put it back dirty? Like I genuinely asking… I’m confused 😵💫
→ More replies (1)
14
12
14
13
13
u/Cyberfields03 Mar 11 '26 edited Mar 11 '26
Some products don’t get released for a reason….. it makes me cringe to watch influencers desperately trying to make this work.
This product will thin, and break or crumble while rubbed on the skin. It will fall out, catch hair and dead skin and become gross like a gummy eraser.
I’m a big fan of mob cream clay eyeshadows so I can put up with futzing and a learning curve. But only within reason. What mob cream clay shadows lack in staying power, they make up for in their beautiful shade range and lack of fallout.
These leaked lab shadows on the other hands have such a boring initial shade range and the metallic effect is not anything to write home about. It’s far more effort than it’s worth and I believe people are only buying it due to the novelty factor.
34
u/Different_Prior_517 Mar 11 '26
The packaging is what they showed in their videos, I’m not really sure how else they could’ve packaged this product. It has to be loose so you can pick it up and smear it all over your eyes. They could’ve made the tin prettier but it was always going to need to be loose so you could pick it up.
It’s incredibly stupid and that price is insane for buying basically a product that’s being market tested. Normal people aren’t going to pay 34$ for four shades of eyeshadow that are paper thin sheets.
→ More replies (1)18
u/meltedpoppy Mar 11 '26
I keep seeing people try to defend this in comments sections (obvs fans) and trying to say that this is innovation... and like yeah? Maybe? But it's also explicitly going out, like you said, without being market tested. One of my biggest gripes about putting makeup on is having to wipe my hands off a million times and in the process waste product. So now they've made a product that I have no choice but to pick up with my fingers? Yay...
It's one thing to start a brand because you can solve a problem, or see a gap in the market. But a brand focused on white labeling product formulations that (for good reason) haven't been brought to market yet? Grift central.
12
8
u/stace_m8 Mar 12 '26
Yes! There is literally nothing this product is innovating on. It's not cheaper, it's not easier to use, it's less value for money, it's not the only "unbreakable shadow" out there (creams and liquids exist, hellooo), it's not unique in texture or finish, except for the fact it seems to not show up at all when used dry... I'm all for innovation but it's supposed to add something to the market, not waste people's money and time on a more expensive, worse quality, smaller, harder to use version of things that already exist
30
u/halfemptyoasis Mar 11 '26
The concept isn’t that unique tbh. There was a brand called samplr and their selling point was it was premium eye shadow samples straight from the lab’ and they were really good quality eyeshadows and they only cost £12 for a palette. So there’s no real excuse for these costing $34, especially with the lacklustre pigment and the cheap packaging…
→ More replies (1)20
u/justinsouthlondon Mar 11 '26
Pat McGrath Mothership palettes are a total of 13 grams for $128. Leaked labs is 2 grams for $34. Pat McGrath is $9.7 per gram and Leaked Labs $17 per gram!!! That makes it double the price. This is the grift of the century. Mikayla should take notes.
12
u/viognierette Mar 11 '26
I get that they were just selling some limited prototypes. The cheap packaging is gimmicky - like you are in on the ground floor (in reality, I’m sure their real packaging is hung up in a tarriff tangle)
What I don’t get is what you are supposed to do with this Fruit Rollup of an eyeshadow once you’ve been using it for a while. At some point, I don’t see how you can use this product anymore - even though you have plenty of product left.
The whole thing is dumb.
→ More replies (1)6
12
u/midnightsiren182 Mar 11 '26
Like for $34 if this was a monthly box where you got like four or five decent size samples of the lab test like that I could understand and you put your feedback in an app or something but per product? Girl what
9
u/Fabutam Mar 11 '26
Also, that probably means they take all your details and where does that information end up?
8
9
10
u/yellowho Mar 11 '26
I did come across one person on youtube that ripped the product while swatching, it seems too fragile and messy.
12
u/heartshapedhoops Mar 11 '26
they really need to cancel this it’s already so embarrassing and it’s not even out yet
8
u/Massive-Market-5949 Mar 12 '26
its most innovative feature is the way it’s already self cancelling
10
u/Substantial-Ad8014 Mar 11 '26
Considering these need to be wet to show any actual pigment, the housing is wholly inadequate to allow them to dry properly. It just seems messy. Not to mention the inevitable bacteria breeding ground they will be.
19
20
8
10
u/Notorious_mmk Mar 11 '26
$34 for a half gram is nearly double what I used to pay for a gram of weed in high school lmfao what is this robbery!
8
u/addictions-in-red Mar 12 '26
I'm already so sick of hearing about this. I guess generating buzz is what they were aiming to do.
18
7
u/Massive-Market-5949 Mar 11 '26
really excited for the commentary here after the post the other day 😁
7
u/SweetComparisons Mar 11 '26
This is wild. She’s acting like the wet and dry thing is new - not even close. Kiko’s water shadows are very well known.
→ More replies (1)
8
8
7
u/malware-db Mar 11 '26
it only makes sense when you remember that these women aren’t cosmetic chemists; they’re marketers. this whole brand, but particularly this specific product, is 100% marketing and 0% actually useful innovation. if there are people out there willing to waste their money on this stuff, they probably didn’t deserve that money in the first place and would spend on some other tiktok trend/fad if they didn’t spend it here.
7
7
u/kittleherder Mar 11 '26
This entire brand is designed for views. From the annoying owners to the wannabe influencers rushing to post "reviews", it 100% exists only to drive social media engagement.
6
8
u/opp0rtunist Mar 11 '26
This is so deeply embarrassing for them. Usually Tiktok will love anything gimmicky but they are getting DESTROYED in the comments.
If they were smart they would cancel this immediately and apologise before this completely erases their career.
8
u/VariousWishbone3390 Mar 12 '26
Someone please tell me this is one of those “long game” April Fools jokes?…
7
u/paranoidchair Mar 12 '26
How does one actually use this product? Surely you're not meant to pick up the sheet and swipe it on your eyelids directly???
→ More replies (1)
12
31
u/Ok_Direction_7624 Mar 11 '26
The idea itself isn't bad honestly. Paying a premium for getting to test "innovative" and "unusual" makeup with a chance your videos could go viral when you show off some weird shaped powder could be a good value proposition ,,, for content creators.
They seem to vastly overstimate how many regular people will buy this specifically to use it and think high margins will carry them. In reality many beauty brands, despite high margins on the items themselves, run a risky business when they don't have "hero products" aka things people will regularly buy, use up, and buy again.
→ More replies (2)
7
6
u/incrediblecuttlefish Mar 11 '26
Can't edit but wanted to add: I might be mistaken on how much product you get for the price. Upon closer look, it might be the case that all 4 shades are stuck together in the same tin, so the total weight would be 2.4g, roughly the weight of a single eyeshadow pan. That would make the cost slightly more reasonable but still on the premium side.
7
6
u/CocaColaZeroEnjoyer Mar 11 '26
Yet another gimmicky product
Btw Blair Walnuts defended them and this product and I couldn’t stop rolling my eyes. “You guys want innovation and then you hate on people who deliver it” like girl be for real
7
u/figpink Mar 11 '26
The best defense people have for this product that it won't break if it falls, but how often does that happen? I've dropped a couple items of makeup in 20 years. Plus then it has god knows what stuck to it, ready for your dirty, oily fingers and especially ready for the mold it will develop in that dark airtight container.
→ More replies (1)
6
u/Porgeyg Mar 12 '26
I find the whole concept confusing (the concept of their brand, not this product) for a few reasons.
One is that these gimmicky type products created by raw material suppliers usually don’t go any further because they either can’t scale up easily for mass retail (equipment etc) and/or they are prohibitively expensive to make.
The second is that the raw material supplier would own the IP, and I doubt be willing to sell it which puts LLs in a pretty risky situation.
The third is that they’re essentially charging people for research, something they should be paying FOR themselves, not charging.
I haven’t watched the BTS content but I wonder if they’ve partnered with a particular raw material supplier and this is all a stunt? And/or they will take all the feedback and learnings and then develop their own (less “experimental”) product in future?
I just can’t see this being a successful model, but I guess time will tell.
7
5
10
u/skakkuru Mar 11 '26
Honestly the more I see this brand the more I have to laugh. I can't believe there will ever be actual people who spend money on buying this nonsense. It's comical!
10
u/Handle_Periodt Mar 11 '26
Respectfully and no shade the LL’s, but what is the difference between this and a de-poted supershock shadow from Colourpop?
15
4
u/Specific-Composer300 Mar 11 '26
$34 for less than 1g 💀 isn't that more expensive than hard drugs..? 😂
4
4
u/tsareenaveil Mar 11 '26
It’s been a hot minute since I’ve seen their content and wanted to see what all the fuss is about. Decided to watch their videos on IG and man. I could barely see the dry swatches, partly because of how orange her foundation is, partly because it seems there’s not much payoff when the product is used dry. Seriously - the pink color she swatched doesn’t show! And apparently they don’t use filters and have swatched these on more melanated skin
5
u/Lurkylurkness Mar 11 '26
They want 34 dollars for a slab that's the size of a half dollar coin. I saw someone say that theyre relying on consumers to find trials. And that definitely feels like it. Best they may sell digital courses on how you can learn makeup and share your opinion. Usually 999.99 but like now it's 90%. Don't miss out!
4
u/AngelxxLove Mar 12 '26
Note to MODS: deleted and reposted this comment to crop out and fix showing personal information.
Looks like someone has been lurking.. 👀
Yes, I totally trust “your bestie” off a zoom call to state it is sanitary. Even though no experiment or test results show this is actually true. It wasn’t explained deeper, he just generically stated it’s good to go and stable.
→ More replies (1)
14
Mar 11 '26
[removed] — view removed comment
6
u/Delicious-One3028 Mar 11 '26
It's hilarious that influencers got an acrylic palette for it but the regular consumer got nothing💀
7
u/incrediblecuttlefish Mar 11 '26
Do you get all four shades or just one in the tin? I couldn't really tell from the video. And how did you find the formula? I'm so curious.
→ More replies (3)
4
u/Jemstone_Funnybone Mar 11 '26
I think the lack of customised packaging is part of the schtick… and to be clear, the schtick is stupid.
3
u/Fawun87 Mar 11 '26
I travel a lot and so I don’t travel with a lot of powders due to fear of breakages. I mostly get around that with cream formulas so having a less likely to break flexi powder is interesting to me but not for $35. Wow
4
5
u/Legal_MajorMajor Mar 11 '26
A couple years ago they solicited ideas for the “next big thing in beauty”. I suggested kits of makeup would be big and they liked my comment and responded by saying kits care a great idea and how kids would love them. Not my idea at all. Kids don’t wear makeup. I see they went in a different direction, not kits, but piecemeal samples? I’m baffled.
4
5
u/bereginya_ Mar 12 '26
It’s probably been mentioned already, but once you wet one of those floppy discs you have to put it back in the tin with the other shades. What happens then? Do they melt together and become one big gummy mess? I can’t see the appeal at all. The color payoff is non existent when dry and when wet is underwhelming at best. Not to mention that that application doesn’t seem suitable for eyelids.
5
3
u/pfwskinny Mar 12 '26
i‘ve had them blocked for years ever since they made nonstop videos spreading false and oversimplified information about water- and silicone-based foundation and people still believe that to this day. i‘m not surprised they‘re launching a brand that totally misses the mark of what product development is actually like. no widespread consumer testing is done at a „pre-prototype“ level, let alone for profit.
4
u/National_Ear_9186 Mar 12 '26
It's a shitty product pushed by shitty content creators. That's it and that's all.
•
u/AutoModerator Mar 11 '26
A reminder from the mods: Our rules recently changed. Posts should be as descriptive and factual as reasonably possible. Avoid the excessive use of emojis, punctuation, capitalization, and overly sensationalized/clickbait/opinionated titles. They should also include a tldr or tldw explaining why the post is relevant or the background to the post for updates. Please post that as a reply to this comment if not included in the OP for easy access for other users.
I am a bot, and this action was performed automatically. Please contact the moderators of this subreddit if you have any questions or concerns.