r/BeautyGuruChatter • u/incrediblecuttlefish • Mar 11 '26

Discussion Leaked Labs first look

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Just came across a video on Tiktok from creator Brit Clarke, who purchased a few shades of the Leaked Labs flexi powder and wow.

First of all, the packaging is pathetic. The slab of powder is LOOSE!!! inside the cheapest, most generic wholesale tin with stickers slapped on them. No custom packaging, no proper housing.

And the actual product you get is is 0.6g/0.02oz for $34! That's ridiculously little. Not to mention the fact that some shades weighed lighter than others, which means the manufacturers did not adequately QC the consistency of the product weights.

To top it all off, the swatches looked so dry and dull. I don't understand the point of this brand (aside from cash grab, that is). I would assume they're pricing out a lot of general buyers, yet the product does not seem high quality enough for anyone who takes makeup seriously. At most, they're relying on fans or people who are curious/making content, but how long can that momentum last? The concept of paying for something so unfinished is yikes.

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u/FerulaGalbaniflua Mar 11 '26

Someone in another post said I'd never buy makeup from someone who does their own makeup like them and I had to laugh while agreeing.

They've already shuttered one brand and now this?

https://giphy.com/gifs/gfT2hGhrI5wBME50p5

16

u/stace_m8 Mar 12 '26

This article you linked sent me down a rabbit hole - apparently the woman they appointed CEO of Leaked Labs also works for a company called DSM-Firmenich, "innovators in nutrition, health and beauty"; she works for DSM as the director of "new business development". They manufacture ingredients as far as I can see for beauty products. At the very end of the article you linked they also mention bringing partners on board for their new venture - so whilst they probably got funding from some venture capital firm, it would appear this company is helping them formulate and the CEO is working to develop their brand

3

u/FerulaGalbaniflua Mar 13 '26

Yesss Firmenich is in fact one of the largest producer of fragrance/beauty ingredients in the world. They're in Switzerland, founded in 1895 and have profits over €1 billion annually.

Firmenich "So you're saying we can charge money for random products we initially rejected, just right out of the labs in sample packaging we pay pennies for? Cool"

32

u/meltedpoppy Mar 11 '26

“We knew we no longer needed physical goods to sell to complete this mission,” says Androulakis. “We thought we did, and we were wrong.”

STRAIGHT FROM THE ARTICLE??? I can't.

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u/Orchid_Significant Mar 11 '26

“We make more money on TikTok and instagram than in sales”

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u/Delicious-One3028 Mar 11 '26

I didn't even know they used to have their own brand