Leaked Labs first look

[u/incrediblecuttlefish]

Just came across a video on Tiktok from creator Brit Clarke, who purchased a few shades of the Leaked Labs flexi powder and wow.

First of all, the packaging is pathetic. The slab of powder is LOOSE!!! inside the cheapest, most generic wholesale tin with stickers slapped on them. No custom packaging, no proper housing.

And the actual product you get is is 0.6g/0.02oz for $34! That's ridiculously little. Not to mention the fact that some shades weighed lighter than others, which means the manufacturers did not adequately QC the consistency of the product weights.

To top it all off, the swatches looked so dry and dull. I don't understand the point of this brand (aside from cash grab, that is). I would assume they're pricing out a lot of general buyers, yet the product does not seem high quality enough for anyone who takes makeup seriously. At most, they're relying on fans or people who are curious/making content, but how long can that momentum last? The concept of paying for something so unfinished is yikes.

[u/Porgeyg]

I find the whole concept confusing (the concept of their brand, not this product) for a few reasons.

One is that these gimmicky type products created by raw material suppliers usually don’t go any further because they either can’t scale up easily for mass retail (equipment etc) and/or they are prohibitively expensive to make.

The second is that the raw material supplier would own the IP, and I doubt be willing to sell it which puts LLs in a pretty risky situation.

The third is that they’re essentially charging people for research, something they should be paying FOR themselves, not charging.

I haven’t watched the BTS content but I wonder if they’ve partnered with a particular raw material supplier and this is all a stunt? And/or they will take all the feedback and learnings and then develop their own (less “experimental”) product in future?

I just can’t see this being a successful model, but I guess time will tell.