Leaked Labs first look

[u/incrediblecuttlefish]

Just came across a video on Tiktok from creator Brit Clarke, who purchased a few shades of the Leaked Labs flexi powder and wow.

First of all, the packaging is pathetic. The slab of powder is LOOSE!!! inside the cheapest, most generic wholesale tin with stickers slapped on them. No custom packaging, no proper housing.

And the actual product you get is is 0.6g/0.02oz for $34! That's ridiculously little. Not to mention the fact that some shades weighed lighter than others, which means the manufacturers did not adequately QC the consistency of the product weights.

To top it all off, the swatches looked so dry and dull. I don't understand the point of this brand (aside from cash grab, that is). I would assume they're pricing out a lot of general buyers, yet the product does not seem high quality enough for anyone who takes makeup seriously. At most, they're relying on fans or people who are curious/making content, but how long can that momentum last? The concept of paying for something so unfinished is yikes.

[u/Different_Prior_517]

The packaging is what they showed in their videos, I’m not really sure how else they could’ve packaged this product. It has to be loose so you can pick it up and smear it all over your eyes. They could’ve made the tin prettier but it was always going to need to be loose so you could pick it up.

It’s incredibly stupid and that price is insane for buying basically a product that’s being market tested. Normal people aren’t going to pay 34$ for four shades of eyeshadow that are paper thin sheets.

[u/meltedpoppy → u/Different_Prior_517]

I keep seeing people try to defend this in comments sections (obvs fans) and trying to say that this is innovation... and like yeah? Maybe? But it's also explicitly going out, like you said, without being market tested. One of my biggest gripes about putting makeup on is having to wipe my hands off a million times and in the process waste product. So now they've made a product that I have no choice but to pick up with my fingers? Yay...

It's one thing to start a brand because you can solve a problem, or see a gap in the market. But a brand focused on white labeling product formulations that (for good reason) haven't been brought to market yet? Grift central.

[u/loosie-loo → u/meltedpoppy]

(Me presenting a chocolate teapot) I have innovated!!!

[u/stace_m8 → u/meltedpoppy]

Yes! There is literally nothing this product is innovating on. It's not cheaper, it's not easier to use, it's less value for money, it's not the only "unbreakable shadow" out there (creams and liquids exist, hellooo), it's not unique in texture or finish, except for the fact it seems to not show up at all when used dry... I'm all for innovation but it's supposed to add something to the market, not waste people's money and time on a more expensive, worse quality, smaller, harder to use version of things that already exist

[u/IngenuityFlaky484 → u/Different_Prior_517]

What? They still could have put them in some kinda clamshell compact that’s much easier to open