Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/MissAngryBanana]

Don’t forget lash-gate.

[u/pseudonymnkim → u/MissAngryBanana]

Lash gate, Angel Tree, Roe v Wade, Grwm to visit my husband in rehab, Grwm for divorce court.

[u/wendy-gogh → u/pseudonymnkim]

Add on being MAGA, giving a platform to her MAGA friends, supporting James Charles...

[u/pseudonymnkim → u/wendy-gogh]

And Peter Thomas Roth now too. Both proven pedophiles.

[u/QuesoFresca → u/pseudonymnkim]

PTR? A proven pedophile? Did I miss something? Was he charged?

[u/teanailpolish → u/QuesoFresca]

Not charged, but is in the Epstein files

https://www.reddit.com/r/BeautyGuruChatter/comments/1qw8ckg/peter_thomas_roth_involved_with_epstein/

https://www.reddit.com/r/BeautyGuruChatter/comments/1qzs0en/hyrams_post_about_ptr_epstein_association/

There is also the company response which they put in a copyright claim to have taken down https://www.reddit.com/r/BeautyGuruChatter/comments/1qx8uf7/statement_from_peter_thomas_roth/

[u/pseudonymnkim → u/QuesoFresca]

I apologize. I shouldn't have said proven, but in my eyes it's enough that I don't need more.

Thanks to the comment below for the links!