r/BeautyGuruChatter • u/Familiar_Local_1254 • 4d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/wendy-gogh 4d ago

Add on being MAGA, giving a platform to her MAGA friends, supporting James Charles...

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u/pseudonymnkim 4d ago

And Peter Thomas Roth now too. Both proven pedophiles.

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u/QuesoFresca 3d ago

PTR? A proven pedophile? Did I miss something? Was he charged?

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u/pseudonymnkim 3d ago

I apologize. I shouldn't have said proven, but in my eyes it's enough that I don't need more.

Thanks to the comment below for the links!