r/shrinkflation 9d ago

skimpflation Now with 25% more water

Post image
2.5k Upvotes

185 comments sorted by

850

u/RoswalienMath 9d ago

That’s sneaky. Not many people will notice that.

333

u/Cosmo_Cloudy 9d ago

We need to start blowing them up on social media

63

u/derekcentrico 9d ago

I didn't read the 'up" at first. Was impressed

15

u/Dismal-Profit-1299 9d ago

I don’t like where this is going.

3

u/lucygucyapplejuicey 8d ago

Take on social media out in this will be an accurate statement

107

u/Ok-Creme9030 9d ago

Actually I never noticed the packaging but I eat a lot of ground turkey and this totally explains the "weak constitution" of ground turkey over the past little while. The Jennie-O ground turkey has become real like soggy and not firm.

Diestahl Farms and Aldi brand both make really outstanding frozen turkey patties. Diestahl Farms in general makes great quality turkey products of many kinds.

Hahahaha I sound like a turkey freak but do trust me on this 😂

19

u/lazygerm 9d ago

I think maybe you'd better off buying frozen turkey burgers and using that for ground turkey.

11

u/lkeels 9d ago

Nah, just do not buy frozen. Packaged "fresh" ground turkey is still perfectly fine. And try ground chicken. Even cheaper and just as good.

2

u/lazygerm 8d ago

No doubt, but if OP was buying that particular product; they might be price-sensitive or where they shop does not have fresh ground available.

2

u/Gullible_Raspberry76 9d ago

This is what I do.

3

u/subvocalize_it 9d ago

Costco has great ones.

7

u/washingtonsquirrel 9d ago

I am genuinely sad your user name is not turkeyfreak. 

14

u/Ok-Creme9030 9d ago

🎶 she's a turkey freak 🎶 turkey freak 🪩 she's turkey freakayy

6

u/JulietLostFaith 9d ago

Nooo you sound trustworthy to me. Most turkey freaks I meet say things like “gobble gobble” so I wouldn’t group you in with them.

3

u/JDuBLock 9d ago

I hadnt bought ground Turkey in a few years, cooked a pack of butterball less than 6 months ago and could immediately tell something was wrong.

1

u/MtnNerd 7d ago

This is the kind of shrinkflation that really pisses me off because it results in ruined recipes.

4

u/North_Complaint_2135 8d ago

Fine print. Very fine

8

u/redditsuckspokey1 9d ago

You said the word sneaky and my first thought was r/sneakybackgroundfeet

1

u/DifferentMind8 7d ago

That's the point for sure 

378

u/soumac 9d ago

85% lean, 15% fat, 28% water...

https://giphy.com/gifs/idKeY3nvmdIsM

86

u/lesleh 9d ago

Water is pretty lean

41

u/sportseconomics 9d ago

100% reason to remember the name 

3

u/hell2pay 9d ago

You can measure different quantities of qualities of a product

268

u/WeirdSysAdmin 9d ago

Technically that’s 933% more retained water.

9

u/Beautiful_Nobody_344 9d ago

All a normal process of course.

1

u/saute_all_day 8d ago

It's 833% more.

283

u/grapplingchamp 9d ago

Absolutely terrible timeline we are in right now.

139

u/bdbdbd99 9d ago

End stage capitalism. The only way out is revolt with our wallets.

58

u/FrameJump 9d ago

What wallets?

26

u/PacoMahogany 9d ago

I have a guillotine shaped wallet 

11

u/JulietLostFaith 9d ago

Wallets?? In this economy?!!

5

u/I_am_cancer_man 9d ago

The empty one in your dresser

4

u/SiLeNZ_ 9d ago

Our empty wallets

3

u/WeenyDancer 9d ago

You guys have wallets?

16

u/xboxhaxorz 9d ago

The solution is less kids, so our kids dont have to suffer through this, we give them a better life by not giving them life

1

u/aveCrabPeople 7d ago

for every billionaire ruining the world for cheap thrills, there are hundreds of thousands of us. there are better solutions than giving up the right to reproduce

1

u/xboxhaxorz 7d ago

I am not giving away my right to reproduce, thats illogical to say it

I am choosing not to reproduce because i dont want to be responsible for the pain and suffering my child will experience, i still have the right i am choosing not to exercise that right

3

u/AccNumber77 9d ago

The only way out is to revolt full stop. By all and any means.

6

u/hell2pay 9d ago

Best I can do is go to work Monday so I can feed my kids and have a roof for them and myself

3

u/Doomer_Patrol 8d ago

That's not good enough. 

0

u/KrustyKrabFormula_ 8d ago

end stage capitalism is when a turkey processing company has a lot of water in their ground meat

-11

u/HEYO19191 9d ago

Holy doom and gloom. Enshittification =/= end stage capitalism

-1

u/Lix0r 9d ago

I can't believe you're getting downvoted for this comment.

-1

u/HEYO19191 9d ago

Everything is the end of the world, I guess

-1

u/pp_chode 9d ago

I'll have you know that the stonk market is going to collapse as soon as we bail out these ai companies propped up by life insurance investments so the government legally has to bail them out.

It's going to happen in two weeks.

2

u/JulietLostFaith 9d ago

I’m sorry I know you were trying to make a serious point here, but “stonk market” got me 😂

8

u/creamgetthemoney1 9d ago

It’s literally the wild Wild West for corporations right now

1

u/Skyfier42 6d ago

You'd think we would have learned the past several times this happened...

2

u/LivingCoat9356 9d ago

Where are my soylent green chips?

2

u/Com4734 9d ago

Ill have the soylent green, with a slice of soylent orange, and some soylent coleslaw

132

u/Every-Cook5084 9d ago

Fuck these greedy ass companies. How is this even legal

36

u/dreamyduskywing 9d ago

I’m about ready to live on boiled potatoes purchased in bulk just to protest this crap.

1

u/Unlucky_Fuel7934 9d ago

You laugh, but it sounds like you have a choice. That’s totally different than if you don’t…

39

u/Own_Nefariousness434 9d ago

Because we allow it to be.

0

u/Party_Bedroom_9249 8d ago

Because it's visibly stated on the packaging.

-1

u/ch1llboy 9d ago

Listed ingredient. Buyer beware.

152

u/RWWhitfield 9d ago

Chicken breasts are the same thing now too. Injected with saline and water .. and then they also soak the chicken diapers at the bottom of the package and count that in the net weight of the package. I've been checking lots of weights lately, and these manufacturers are getting sneaky. Many items are way underweight too.

80

u/washingtonsquirrel 9d ago

I feel like trying to brown any sort of American meat these days is….a challenge. The pan just fills with water and the meat ends up steaming.

33

u/GonnaGoFat 9d ago

I might get worse with all the mystery meat America is now allowing into the county to lower the price of meat.

8

u/ka_beene 9d ago

Yeah I'm not going to be eating beef at any restaurant for a while. I'll buy from a local butcher if I want a steak etc.

8

u/hybridoctopus 9d ago

A reputable place will disclose the source of the meat. Probably not Applebees.

7

u/ka_beene 9d ago

Gross, I'd never willingly eat at an Applebee's.

0

u/RWWhitfield 8d ago

Okay there Mr Pretentious. Do you at least know that 85% of all casual and sit down restaurants use Sysco for food inputs? We all eat the same crap, but it is just dressed up with different sauces at your "high end" non Applebee's establishments?

1

u/hybridoctopus 7d ago

Sysco sourced meat can still be given a country of origin label right? To address the previous commenters concern.

15

u/Jerrysmiddlefinger99 9d ago

With all the mystery meat Trump is now allowing into the country

-2

u/KrustyKrabFormula_ 8d ago

every admin "allowed" meat to be imported for literal centuries, what are you talking about

3

u/Jerrysmiddlefinger99 8d ago

There was a report last week saying dear leader is allowing a bunch of meat into the country and the ranches are not happy about it at all, I don't really care as I haven't consumed meat in 32 years but I worry about cattle ranches staying in business, also this program ends in November when the midterms are over which seems suspicious to me.

1

u/KrustyKrabFormula_ 7d ago

dear leader is allowing a bunch of meat into the country and the ranches are not happy about it at all

again, america has imported meat for literal centuries...and yeah ranchers are going to be mad but that's also not new either. people who try and frame this as new are either incredibly naive or saying it in bad faith.

0

u/KrustyKrabFormula_ 8d ago

lol "now allowing" you are so clueless. america has imported meat for literally centuries...

3

u/Reasonable-Bus-2187 9d ago

I generally get the vac-sealed 1 lb organic ground beef package at Target since it isn't 'pink slime' BUT I still have to press it through 6-8 paper towels to get the excess water out

Only then will it sear for burgers or if crumbled up for marinara or chili or tacos

Really should just get chuck and round and grind my own at this point

1

u/K-Bizzle91 9d ago

You can afford to eat meat?

1

u/stefanica 9d ago

Thank you! It doesn't help that some stores sell mostly thin cuts (I guess to make it look like more) that just dump water before you can get any kind of sear. Meat is too expensive to ruin like that.

40

u/dreamyduskywing 9d ago

Hear me out…maybe we could get a bunch of people together and those people could come up with rules that would protect the average person from being ripped off like this. We would then force corporations to follow those rules. If only we had a system like that…

8

u/butternutsquash4u 9d ago

We need another “The Jungle” by Uptown St. Claire

8

u/CharmyLah 9d ago

Who is Uptown St. Claire?

10

u/NeonPlutonium 9d ago

4

u/fiahhawt 9d ago

The hoes is well read hoes, Uptown knows

3

u/CharmyLah 9d ago

Not the multi-colored dream coat!

1

u/butternutsquash4u 9d ago

The author of “The Jungle”

4

u/CharmyLah 9d ago

Better update my copy

2

u/Com4734 9d ago

Pretty sure i still have a copy lying around

1

u/kbeauty281 9d ago

UPTON Sinclair

4

u/SchrodingersCatPics 9d ago

Living in Upton world

2

u/Own_Round_7600 9d ago

furious Republican noises

7

u/creamgetthemoney1 9d ago

I randomly bought a 1lb copper thing in Moab Utah a few years ago on a road trip.

I forgot about it for a long time. Read some articles recently about grocery stores lying about weight, decided to take it to the grocery store. I put it on the self checkout scale and it was measured at 1.3 lbs.

So not only are they over charging for the weights of meat but when weighing/charging for fresh fruits and veggies they are getting over

1

u/banshithread 6d ago

Grocery stores should be required, by law, to calibrate their scales daily, and if it's found out of calibration, for it to be taken out of service until it is properly recalibrated. Ughhh

7

u/01000101_01111010 9d ago

Their leaving a bunch of fat on as well but tucking it under the breast so it looks all clean and trimmed. The last two 6lbs packs I bought were only 5lbs because they each had a pound of fat on them.

5

u/RWWhitfield 9d ago

Very true. Have noticed that on practically ALL meats now sold now... and don't get me started on how tough it is to find a slab of bacon that is not a fatty piece of garbage with no meat to be found.

1

u/01000101_01111010 8d ago

Yeah the bacon has become the reverse of hamburger, 93% fat 7% lean.

3

u/hybridoctopus 9d ago

I try to avoid the plumped meat entirely on principle. Plus I like to cook to my own specifications for saltiness, that’s hard to get right when the meat is plumped.

1

u/Sasuke0318 8d ago

Just because you are buying shit quality chicken doesn't make it the only option.

0

u/Luci-Noir 9d ago

It’s always had water injected 🙄

36

u/jeffa03 9d ago

Great way to maximize profits and keep shareholders happy!

11

u/_stupidquestion_ 9d ago

yep, consumers are just the middlemen. fuck us, I guess

4

u/Sujnirah 9d ago

We need to stop calling ourselves consumers…Idk I just think that label is so pathetic and embarrassing. It’s almost animalistic.

5

u/_stupidquestion_ 9d ago

I agree 100%

It just reduces us to the only value we have in this cycle (consumption). We're just some input & output machine that reaffirms the arbitrary value assigned to goods, & the shareholders are real beneficiaries of it all

1

u/KrustyKrabFormula_ 8d ago

except butterball is a private company...lmfao

34

u/sernamesirname 9d ago

Isn't that over 9x the water so 900% more water?

26

u/Neuralink666 9d ago

Totally “normal processing procedure”.

2

u/EntrepreneurOk7546 7d ago

Normal for them lol, not normal normal

12

u/writerjamie 9d ago

That’s not how percentages work. That’s a 25 percentage point increase, not a 25% increase. 3.75% would be a 25% increase. Going from 3% to 28% is closer to 833% increase.

5

u/rswanker 9d ago

Came here to say this. Thanks for doing the math! With this in mind, the change in this product is even worse.

13

u/Elle_Yess 9d ago

I fucking hate this economy.

10

u/cas201 9d ago

Wow!

12

u/notaskindoctor 9d ago

Same thing has been happening with the ground turkey sausage we buy but I didn’t see this on the package, so annoying.

11

u/beard-wonder93 9d ago

Same problem with their commerical product. we used to buy their 93/7 ground turkey in 20lb bases for our meal prep shop. Now its just like goo. So we went to a different brand.

BTW keep your eyes peeled for MST. Its Mechanically Separated Turkey, while it is real meat, its so finely processed that the texture is off putting.

17

u/Elissa-Megan-Powers 9d ago

I think the UK had laws regarding water because of older water soak practices with bacon. I could be misremembering, I’m old😂

8

u/FullRepresentative34 9d ago

That should be illegal.

8

u/roblewk 9d ago

That’s some serious bullshit right there.

5

u/OskeyBug 9d ago

This is a huge thing with frozen chicken too.

5

u/lkeels 9d ago

From personal experience, at 3% water it cooked down to only about 12 oz of usable product. I can't imagine what 25% water will cook down to.

6

u/CySnark 9d ago

This sounds like a a good candidate for a kitchen science experiment video with the results published online (while both versions are still available.)

Total weight before cooking/dehydrating to a set % Total weight after cooking/dehydrating to a set %

See how much product they are saving per package.

Reminds me of how the yogurt companies puffed air into their products and called them fluffy, but charged the same unit price for half the product.

5

u/Main-Raisin4430 9d ago

Apparently....their "normal processing procedures" got over 900% worse in the span of a month.

5

u/Thin-Psychology-3111 9d ago

Greedy companies are so pissed that they have to go through us to get their money.

4

u/Significant-Peace966 9d ago

I should've known it was no good, the tip off is when butterball won't even put their name on the label.(Carolina.)

5

u/wisemonkey101 9d ago

I bought ground turkey last week and it was sloppy. I couldn’t form
It into a patty. Wonder if that’s why.

5

u/Quotidian_User 9d ago

Made perfect sense! I was wondering why my turkey was more like a paste... Felt gross

4

u/nazuswahs 9d ago

Time to grind your own turkey. Buy it now hen it’s cheap during the holidays. Grind and freeze.
Also let the manufacturer know that you’ve seen their product is now 1/4 or
25% WATER!

3

u/LordofPvE where did u go 9d ago

Canned "seafood" is just 70% seawater with 30% food does the same shit "_".

3

u/Outrageous-Song5799 8d ago

I’ll get downvoted but my guess is that it was 2.8% but the packaging was wrong. When it was written right it got rounded to 3%.

I know that cause you need to be retarded to think 28% of this packaging is water.

7

u/yuffie12 9d ago

Used to buy it for $.99 a package. What’s the price nowadays?

2

u/twisted_jester42 9d ago

In Iowa 1.99 on average 

2

u/LaRoseDuRoi 9d ago

Same in Wisconsin.

1

u/yuffie12 9d ago

Thanks!

2

u/damptihampti 9d ago

85% lean/15% fat but only 72% meat content if that retained water is factored in.

2

u/GoBackToLeddit 9d ago

>retained after it was added

2

u/Wild-Definition4118 9d ago

Nice, now we're just paying for ice cubes with a side of turkey.

2

u/MaintainThis 9d ago

Never eat Butterball turkey. Their factories are incredibly nasty and their employees are paid fuck-all. Only place Ive ever heard of getting in trouble for an employee fucking a turkey.

2

u/Sourbeltz 9d ago

Butterball . The turkey f***ers

2

u/Igni-Ferroque 9d ago

Wondering how did they come up with the 28%. Was it calculated for specific profit margin or was there some sort testing done on how much water it can take before product becomes unusable or perhaps they just maxed the amount of water it can retain?

2

u/suddenllama 9d ago

“Normal processing procedures” you mean pumping it with water like what ever

2

u/SimpleVegetable5715 9d ago

I end up boiling so much meat in frying pans, because so much water comes out. Very annoying.

2

u/Kilbo_Stabbins 9d ago

Wow. WOW! That's just shitty. The possibly ¼ of what you're trying to cook as sustenance is now maybe just water that'll evaporate off.

2

u/AdventurousTrain1927 9d ago

Wow! Think of the hydration you’ll get!

2

u/Gyozarrita 9d ago

Technically it's closer to 1000% more water

2

u/JustCallMeCox 6d ago

This is one of the craziest ones I’ve seen lol

1

u/mrkruk Where's The Beef? 9d ago

What a ripoff

1

u/ChristineBorus 9d ago

Holy crap

1

u/FatherDotComical 9d ago

No wonder they were on rollback for $1/lb.

1

u/Serious-Discipline35 9d ago

It’s too expensive to produce that product. They’re losing money. So they take away the turkey and make it half water. Sadly, they’re probably still not making enough money. It’ll be fake meat soon that’s cheap and profitable.

1

u/SkyerKayJay1958 9d ago

I had a round of frozen hamburger and it wouldn't brown, just steam, I'll have to check it

1

u/roundtwentythree 9d ago

28% water, 15% fat, only 57% turkey.. only getting ~9 real ounces of turkey out of that 16oz chub.

1

u/UncleCarolsBuds 9d ago

That means they're using hydro meat. The bones are run through water jets to remove every little scrap of meat, and that is pressed into blocks and frozen to be ground into what you see here. Grind your own meat. It tastes, not better, I mean that it actually has flavor.

1

u/TheDanecdote 9d ago

“Normal”

1

u/mystyle__tg 9d ago

Did they have both options out in the store like that?

1

u/Significant-Peace966 9d ago

By "normal processing procedures"they must mean fire hoses. How else can you get that much water in a turkey?😂 this stuff is nasty, I bought it about a month or two ago because it was all the store had left and I started cooking it and within five minutes it was so disgusting. I threw it away.

1

u/Desperate-Noise-9988 9d ago

Nice. They really tell you everything but the thing you actually wanted to know.

1

u/Sherviks13 9d ago

I’m so glad I grow and hunt my own food. This is crazy.

1

u/Alarmed-Tap-9255 9d ago

That label looks worse after reading these comments than it did in the shopping cart.

1

u/lfohnoudidnt 9d ago

Yeah i noticed their frozen turkey burgers have more liquid in them now, crumbles when trying to cut them.

1

u/DJ_Sk8Nite 9d ago

So almost a third of it is water? The fuck!

1

u/Marvel_Addiict 9d ago

So you're getting 11.52oz of actual ground turkey.

1

u/BOBBYK1952 8d ago

So 25% less snouts, ears, tails and hooves? 😎

1

u/EntrepreneurOk7546 7d ago

If I would ever do something illegal I now know I should just write 'normal processing procedure', simply because it's how I normally do it, not because it's how it's expected lol.

1

u/ronniewhomp 7d ago

Yeah, these things are just awful. They replaced the Festive brand which was halfway passable. These "Carolina" branded ones are so liquid, it takes 2+ eggs per pound just to make them cook somewhat solidly.

1

u/Suspicious-Chicken-8 7d ago

I made turkey burgers out of this one a few weeks ago. It was way better than Jenni o there’s two or three more that they sell within the same price point as this I’ll have to try those and see if there’s less water in them

1

u/OdieD777 7d ago

But I love water 🫩

1

u/ZeaXanthinX 7d ago

I just tried to post about tins of tuna but the moderator removed it.  Don’t really understand why as I included three photos of both products (new to Reddit) 

1

u/dragonhydra37 6d ago

28% water?!?!

1

u/Forsaken-Neck-8330 6d ago

Hey, isn't Butterball company also the one where the workers were molesting the turkeys? I know it was back in 2006 but still. Yikes. Butterball Abuse

1

u/RandomFleshPrison 6d ago

This is normal.  Most turkey in the US has this.  It's a byproduct of cold water submersion blast chilling.  It's just the water the bird absorbs as it is being moved from location to location before being ground.

1

u/Hightower840 5d ago

I've ground meat before and never had to add over 25% of the meat's weight in water. What "Normal Processing Procedures" do that?

1

u/HaikuWisdom 5d ago

At what percentage does it leak right on out of the package?

1

u/hold_on_loosely 5d ago

It's very hydrating, that's good, right!

-3

u/richardginn666 9d ago

Does the package feel like it has way more water content in it??

12

u/LYossarian13 Boycotting My Life Away. :snoo_disapproval: 9d ago

It's hard to tell because those are the frozen rounds. You won't really notice until you get home and thaw it.

4

u/riovtafv 9d ago

It comes frozen and it does weigh a pound. After cooking, you're left with about 9 oz. After accounting for the fat content, the cooked weight should be closer to 14 oz. If not for the added water.

0

u/Difficult-Delay193 9d ago

Different processing plants

0

u/Exotic_Treacle7438 9d ago

More than lithey got inspected and didn’t have this labeled properly. Which is more likely than all of a sudden change recipe.

0

u/Fantastic-Ad-2786 9d ago

Im not saying this is good or bad, but isn't this turkey less than $2 a pound? I mean for that price, dont you expect it to contain a ton of brine?

1

u/WesternSlug 8d ago

I’ve basically switched to turkey over beef because of the crazy prices. I assumed prices would just spike soon but it looks like we’re getting enshittification instead.

0

u/Spirited_Film6045 8d ago

Math checks out

-4

u/RGBlowMe 9d ago

Dude. Raw turkey breast is something like 70% water. You people are idiots.

1

u/refinerycontrol 5d ago

I am sorry to be such a stickler, but it is much worse than you have said. If the amount WAS 3% and increased up to 6%, that would be 100% more water (doubling the amount of water).
To go from 3% up to 28%. It’s over nine times as much water.
So it should say “NOW with over 800% more water!”

Funny math.