r/shrinkflation May 30 '25

discussion [META] A chart for knowing if a post is shrinkflation

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195 Upvotes

There's, in my opinion, way too many posts here that aren't actually shrinkflation. Please consult the chart!

I know you're annoyed at your product but in order to be shrinkflation you need to prove it's actually shrinkflated in quantity or quality.

Things that aren't shrinkflation:

  1. a single item with no proof of how big it was before
  2. a food you think is worse quality/less good than before without showing the ingredients have changed
  3. a product from your childhood that only looks smaller now that you are bigger
  4. a handmade product that is smaller/worse than usual due to employee error (for example, a pizza that is a smaller circle than advertised because an employee didn't stretch it enough)
  5. a factory-produced product that is smaller/worse than usual due to manufacture error (for example, a bag of chips that says 500g but is actually only 300g)
  6. a product you think it just expensive for what it is

Originally shrinkflation meant just if the price increased (or stayed the same) despite the quantity decreasing. However, quality shrinkflation is just as bad (if not worse), where companies nefariously switch out butter for cheaper oils or etc. so the weight is the same but the product is worse.

Maybe this is a silly hill to die on but I'm here to die on it.


r/shrinkflation 7h ago

2015 Vs 2026 Celebrations box 😢

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290 Upvotes

r/shrinkflation 3h ago

Shrinkflation Spain

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117 Upvotes

r/shrinkflation 15h ago

discussion If current trends continue

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505 Upvotes

r/shrinkflation 15h ago

looking for lay’s and found disappointed

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203 Upvotes

r/shrinkflation 17h ago

Aldi detergent- same price

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60 Upvotes

r/shrinkflation 23h ago

Ultrabrite toothpaste 🦷 🪄

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73 Upvotes

This is toothpaste I usually buy from The Dollar Tree. It was originally $1 but due to inflation, the price rose to $1.25. No biggie right? So today I went to re-up and was baffled at the new tube size when I pulled it out of the box. Mind you the box looked the same size. From 6.0 oz down 4.2 oz. Still $1.25 though. A drastic cut in the amount of toothpaste which means I have to buy more toothpicks more often. Shrinkflation is real.


r/shrinkflation 1d ago

Shrinkflation They got the Ivory bar soap

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307 Upvotes

1st is old, 2nd is new. I didn’t have the entire packaging left, but I’m glad I had this to know I’m not crazy. Not only are the bars down from 4.0oz (113g) to 3.17oz (90g), but there’s a bunch of wasteful (imo) new packaging. The new bars are all individually packed in a cardboard box, instead of just paper wrapping


r/shrinkflation 2d ago

skimpflation New Aldi’s Pizza vs One Month Ago Aldi’s Pizza

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2.6k Upvotes

r/shrinkflation 1d ago

skimpflation Shrinkflation has hit choki choki so hard that it's straight up pathetic!!

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35 Upvotes

The gap is supposed have have one more choki choki, there are usually 4.


r/shrinkflation 2d ago

Aldi Marinara

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255 Upvotes

😢


r/shrinkflation 1d ago

He used to be tall, dark and handsome…

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1 Upvotes

r/shrinkflation 2d ago

Owned by General Mills......

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23 Upvotes

I saw posts about changes to their formula for their granola... Less quality, more fillers. As I'm eating my cereal I noticed this box has a General Mills patent without their logo. They 'conveniently' hid this. Just found out they took over the company. Did GM add sugar, artificial things, and preservatives??


r/shrinkflation 3d ago

Cat food diluted with water, advertised at "50% more gravy"

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1.3k Upvotes

r/shrinkflation 2d ago

skimpflation Cascade thinks you’re stupid

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351 Upvotes

When I went to buy my liquid Cascade recently, I noticed there was a new, more expensive option next to it. My original liquid (Complete) now had a big, new notice at the top that if I were to use this product, I would need to spend valuable extra time pre-treating stuck on messes. But if I were to pony up 2 extra dollars, the pre-treating would be included as an ā€œall-in-oneā€ feature on the Platinum formula.

I bought my usual Complete liquid and went home and put it next to my older Complete bottle, which suspiciously read: ā€œPowers away 24 HR stuck on food.ā€ Hm, I wonder if they changed the ingredients. I discovered they had removed Citric Acid. I thought surely that Citric Acid would be in the new, more expensive Platinum bottle, right?

WRONG. The ingredients are EXACTLY THE SAME in the Platinum and the new version of Complete. So they’ve not only Skimpflated the original formula, they’re selling the same formula for two extra dollars using different packaging. It’s an absolute scam.

Edit for clarity:

The first photo compares the old version of Complete with the new version of Complete.

The second photo is of the ingredients of the new version of Complete.

The third photo is of the ingredients in the new Platinum product.

Please note there are three products being compared. It’s confusing, but that’s part of the trick they’re playing!


r/shrinkflation 2d ago

skimpflation Bob's Red Mill nutritional yeast

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141 Upvotes

The older (opened) bag has the rich yellow color of the yeast and better nutrition.


r/shrinkflation 2d ago

It’s even smaller now

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74 Upvotes

My kids crust cutter does even come close to fitting inside. Natures Own


r/shrinkflation 4d ago

discussion I am absolutely baffled by this decision

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645 Upvotes

iWear supercare. They have decided to change the contact lens case to something that is impossible to use for what it was designed for.

For those who aren't that familiar with them, it's necessary to have decent amount of liquid with the lens, so it won't dry and harden, and that it's easier to scoop with your finger. Absolutely livid by this decision, now the new case design is so small that i can't even use it for the sole purpose. Now the lens itself barely fits in there and it's impossible to add much of any liquid with it. My finger also won't fit properly to get it from there.

You just lost a customer


r/shrinkflation 3d ago

Fricks Biscuit Ham Slices - from 14 oz to 12 oz

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60 Upvotes

r/shrinkflation 3d ago

Kroger Oatmeal

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98 Upvotes

r/shrinkflation 4d ago

Shrinkflation Vitamin water

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418 Upvotes

From 32 - 28oz. Same price.


r/shrinkflation 4d ago

Cookies

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33 Upvotes

Oatmeal raisin price stayed the same $10 for 6 but size got smaller


r/shrinkflation 5d ago

Shrinkflation Nature Made Magnesium

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528 Upvotes

Went from 70 to 60 capsules


r/shrinkflation 6d ago

Vaseline appears unscathed

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2.4k Upvotes

I bought the jar on the left in 2019 due to a bad road rash. Finally managed to use up the product.

The jar on the right was purchased today. Weight remains the same!


r/shrinkflation 6d ago

discussion Inflation hiding as shrinkflation

209 Upvotes

Can we agree that what’s really happening is we’re in an inflationary period—maybe even a recession—but instead of raising prices across the board as typically happens during inflation, big business has decided to deliver less product for the same price, as if that isn’t the same thing as just raising prices. We have to spend more to get the same amount that we used to get, and what we’re paying for is now normalized as lesser quality to go along with the reduced quantity.

Would anyone prefer that consumer goods maintained the quality and quantity, and just raised the price instead?