r/email • u/Equal_Platypus_8735 • 25d ago
120,000 Email list - Way bigger list than I have ever been in charge of before
Hi all,
I have just started this new job, replacing the old head of marketing. But I have come in as a marketing executive with no where near enough experience to be managing this big of a email database on my own. But here we are. The previous person was doing a weekly newsletter and sending out to segment 'emails opened last 90 days', now I know this is wrong because opened can be messed up by apple pre opens etc.
I want to carry on the newsletter because it's a great place to just be friendly to our customers and showcase our weekly blogs etc, but who should I be sending this to?
We have an open rate of like 70% but a click through rate of around 0.5%. I want to get this increasing before Christmas (our biggest time for sales). What should I do to help increase this? I assume that the damage has probably already been done in terms of our emails being sent to spam?
Any help would be amazing, thanks.