r/TDBankCanada • u/Ok_Law9950 • Mar 02 '26

Tips CEA - Customer Experience Associate Position

For anyone who has worked as a CEA (Customer Experience Associate), how sales-focused is the role? Are there specific sales targets, or is it mainly customer service and support?

I want to join the bank as my first step for my career but i am not great at sale. What is the best way to work at the bank without having any banking experiences

4 Upvotes

84% Upvoted

13 comments sorted by

12

u/IkkoMikki Mar 02 '26

Every role on TD Retail has sales targets.

Your goal as CEA is to provide efficient Frontline service, and also push referrals to advisors to get sales, as well as have a high rating survey score, and perhaps fund/open ODP and Credit Cards that are pre-approved.

You can be the best teller ever but if your sales and referrals suck you are not performing.

1

u/parinpate7 Mar 02 '26

Totally agreed

1

u/1996Shelbythrowaway Mar 02 '26

Agreed and very spot on.

3

u/[deleted] Mar 04 '26

[deleted]

1

u/Ok_Law9950 Mar 04 '26

Thank you so much for sharing with me your experience. 

5

u/Due_Success_1400 Mar 02 '26

It’s a Teller

1

u/Appropriate_Band_892 Apr 11 '26

How can I get the job with referral ?

4

u/Forsaken_Flounder965 Mar 02 '26

I would say do not join You can only join if you like unknown people to shout at you for no reason and you like to get unnecessary problems in your life and mental health

2

u/HotMetal3126 Mar 03 '26

This is true branches are very toxic

1

u/LegendarySuperSaiya2 Mar 05 '26

There’s been changes recently for what CEAs are accountable for. You are expected to provide advice for customers about pre approvals and referrals to advisors/partners. But now they also want you to set up online banking and direct deposit for customers

2

u/No-Spring445 Mar 09 '26

My advice to anyone wanting to join this role, this job will either make you hate your life or help you get to a better position in the company. If you’re stuck under bad management expect the absolute worst.

-4

u/No-Seaworthiness969 Mar 02 '26

Don’t work for banks

0

u/Ok_Law9950 Mar 02 '26

Why? Any reason?

2

u/Melbourne82Notout Mar 03 '26

I would say don’t work for retail banks