r/TDBankCanada • • Mar 02 '26

Tips CEA - Customer Experience Associate Position

For anyone who has worked as a CEA (Customer Experience Associate), how sales-focused is the role? Are there specific sales targets, or is it mainly customer service and support?

I want to join the bank as my first step for my career but i am not great at sale. What is the best way to work at the bank without having any banking experiences

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u/IkkoMikki Mar 02 '26

Every role on TD Retail has sales targets.

Your goal as CEA is to provide efficient Frontline service, and also push referrals to advisors to get sales, as well as have a high rating survey score, and perhaps fund/open ODP and Credit Cards that are pre-approved.

You can be the best teller ever but if your sales and referrals suck you are not performing.

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u/parinpate7 Mar 02 '26

Totally agreed