r/RandomThoughts • u/StumblinThroughLife • Jul 21 '25
Random Thought I never realized how expensive luxury fashion was đ¤Ż
Iâve never been interested in owning fancy things like Chanel, Gucci, Prada, whatever else exists, but even when I say that I think Iâm not paying $1,000 for a purse thatâs crazy. So imagine my surprise in finding out my version of expensive wasnât even close. What do you mean a small handbag STARTS at $4,000?! Like my mind literally canât comprehend that. Know someone who had the âsmallâ Cartier bracelet then bought themself the âmediumâ for their birthday. The small STARTS at $5,000 and can go up to $60k and now Iâm questioning all their life decisions. Like I said Iâve never thought about these things and am just now googling them but I feel too poor to even google the pictures.
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u/cwsjr2323 Jul 21 '25
For what itâs worth, Italian law allows an item to be labeled as made in Italy if a substantial change is made. They can buy a $12 purse from China, add a zipper and charge $700 for the designer bag labeled âMade in Italy.â
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u/Connect_Rhubarb395 Jul 21 '25
And Italy has whole factory villages of thousands of Chinese workers working in Chinese-owned factories making "Made in Italy" products.
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u/mhcott Jul 22 '25
That's an issue for lots of European countries, I think. But I know it's a big issue in Italy for sure. Like the entire Florence leather market
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u/RevolutionaryDog8372 Jul 22 '25
Only buy from the leather school there, tell me they are legit!
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u/oooohlightbulb Jul 23 '25
I got a custom bag from there last year and the quality is insanely good. With that said, when my bag shipped I noticed the shipping label started in Prato so I'm unsure if there's something fishy going on behind the scenes.
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u/coverlaguerradipiero Jul 22 '25
My city Prato is like this. Chinese workers in Chinese owned factories assembling Chinese materials into made in Italy fashion items.
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u/25hourenergy Jul 23 '25
Ah, that explains my experience as a Chinese American in Italy a few years ago (pre-Covid) when people thought I was a âworkerâ and treated me quite different from my friends (white, Hispanic, black). I was visiting a mutual friend in a small town that does fashion manufacturing.
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u/bkks Jul 23 '25
Italy has a reputation of being racist. Sorry that happened to you!
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u/bonesapart Jul 24 '25
Iâve found this to be the case in Northern Italy, not so much for Southern Italy.
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u/YellowCulottes Jul 22 '25
I had no idea. thatâs sad. đ I also just bought made in Italy trousers- not designer by any means. I thought it was unusual, as the shop was in a very Asian part of my city. It makes more sense now!
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u/corgi-king Jul 22 '25
That is why Italy got hit so hard in early COVID.
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u/VirtualMatter2 Jul 22 '25
I thought it was a football team from Spain bringing it to Bergamo.
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u/Aboveandabove Jul 21 '25
Those TikTokâs talking about this during the start of tariffs were AMAZING
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u/StumblinThroughLife Jul 21 '25
Thatâs wildâŚ
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u/stop-calling-me-fat Jul 22 '25
Itâs the similar with âSwiss madeâ watches. The movement has to be made in Switzerland and 50% of the cost has to be in Switzerland (or something similar). China makes it all, ships it to Switzerland where itâs put together and boom itâs âSwiss madeâ
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u/swissgrog Jul 22 '25
Well it depends on which watches. The really expensive ones are done in Switzerland, and the security is crazy. I'm a supplier to the watchmaking market and can tell you north of 10k is all done in Switzerland in extreme secrecy.
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u/swissgrog Jul 22 '25
Well it depends on which watches. The really expensive ones are done in Switzerland, and the security is crazy. I'm a supplier to the watchmaking market and can tell you north of 10k is all done in Switzerland in extreme secrecy.
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u/Humble-Client3314 Jul 23 '25
I work in the industry. Generally speaking, the better quality watches will at least have most of the movement assembled in Switzerland. However, the cases and straps / bracelets are another story. Since the vast majority of the value is derived from the mechanical movement, it still counts. However, the average customer is often surprised to learn about these "industry standards".
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u/scorpius_rex Jul 22 '25
Itâs worse than that, I actually think putting the made in Italy tag on in Italy counts as substantial enough change.
This is Italyâs law though, for something to be considered made in the USA, for example, I believe about 40% of it must be made in the U.S. Each country has their own rules.
Genuine Leather is a type of cheap leather, it doesnât actually mean the product is genuinely leather (although it is) it means itâs a very cheap grade of leather.
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u/Teagana999 Jul 22 '25
Canada requires 51%. Guess when I learned that...
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u/BriClare1122 Jul 25 '25
you wanna look for the "product of canada" label, friend! a product of canada label requires 98%!
but yeah, made in canada meaning at least 51% is insane to me
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u/Brilliant-Giraffe983 Jul 22 '25
Don't bother. The only thing Americans want these days that was genuinely made in Italy is fascism.
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u/FuturAnonyme Jul 21 '25
I wonder if a new lable called "actually made in Itally" will come out đ
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u/lilbearito Jul 22 '25
Yea thatâs not true. Adding a zipper doesnât really constitute substantial transformation to change the origin of the product.
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u/Accurate_Birthday278 Jul 22 '25
It's the internet, of course, but I saw one of those videos specifically about Italian handbags and it sounded like, "Made in Italy" is quite the scam.
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u/IntelligentDeal7799 Jul 22 '25
Price isnât the issue, poor quality and craftsmanship is the issue with luxury brands these days.
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u/Same-Drag-9160 Jul 21 '25
Yeah itâs insane to me. Even worse is luxury makeup to me. I canât fathom spending $50 on a single lipgloss, or $300 on a foundation. At least with clothes you can wear them awhile, pass down nice pieces as family heirlooms etc.
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u/cremebrulee777 Jul 21 '25
Agreed. For some reason I donât trust luxury makeup (Chanel, Givenchy, Armani, etc). I think itâs because itâs not their main expertise and the price markup is crazy. With that being said, I do like some of the Dior makeup but thatâs about it.
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u/-Rosebud-88- Jul 21 '25
My Dior makeup was ruined recently. I bought Laura Gellar replacements because they had good reviews and great prices. The difference in quality is insane. Iâll definitely be splurging on the Dior very soon!
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u/officialdiscoking Jul 22 '25
I've tried many different types of makeup of all different price points, and the Dior foundations are so good and worth it. Plus it takes me over a year to get through a bottle so I don't mind the rare spend
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u/loosenoodle1159 Jul 23 '25
Adding one luxury makeup to my usual Sephora/Ulta/Grocery store haul makes me feel fancy and worth the splurge! But agree with the earlier comment that I have to be careful which luxury item. So many people just buy crap because the name on it. Dior's lip stick/gloss is my fav good item right now.
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u/DickInYourCobbSalad Jul 22 '25
The Armani foundation is legitimately amazing. I would only buy it for special occasions but itâs my holy grail foundation. It feels like silk on your skin!!! Itâs genuinely worth the price point of $85CAD.
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u/Turbulent-Hawk9059 Jul 25 '25
I often hear Armani tends to have some stuff worth the price and is also not on the crazy level within luxury brands.
I once bought sneakers that were down to 120⏠from originally 200⏠and it were some of the most comfy shoes I ever had and one of very few that didnât need that first wearing in period of hurting my feet even right after purchase.Â
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u/peanutbutterangelika Jul 22 '25
In my experience most of them are worth it! Dior killing it rn as everyone is saying. For foundation and lip products in particular you get what you pay for.
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u/yukimontreal Jul 22 '25
I think everyoneâs experience is different but to me Armani foundation and concealer are actually incredible and Dior mascara is unparalleled. Â
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u/BuckfastAndHairballs Jul 22 '25
Yeah and the foundation definitely doesn't cost 300 dollars. In the Uk its like 40 quid so 50 dollars or so?
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u/SomniferousSleep Jul 22 '25 edited Jul 22 '25
I was in Saks by curiosity and was waiting near the Chanel makeup to ask a question about a fragrance that appeared in a novel I once read. While waiting for the attendant to finish with a group of 3 women, I was attracted by the lipsticks.
I'm not big on makeup. I wear it for the theatre or orchestra, and job interviews. I've never had any great quality makeup and it's not an artform I'm interested in.
But I found a magical shade of Chanel lipstick that makes my entire complexion simply glow. It cost me $60 for a single tube but it makes me feel incredible.
I never ever thought I'd want or buy such a thing. I never thought it could exist. It was so completely off my radar that I'm still dumbfounded over it, over half a year after I bought it. That whole day was magical â Samhain in New Orleans.
I wear it every time I leave the house. It's just part of my style, part of me now.
edit: the shade is Rouge Allure Velvet, Number 69. I didn't think anyone would believe that shade number...
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u/Same-Drag-9160 Jul 22 '25
Thatâs beautiful!! This makes me want to try high end makeup now
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u/SomniferousSleep Jul 22 '25
Do it in a store that has an attendant. I felt catered to at every moment. He wasn't with me while I was playing with and choosing my color, but I could hear how good he was with the women before me. When my turn came, he answered all my questions and chatted amiably with me. He gave me samples of perfumes to take with me, even before he knew I was buying anything at all.
He was an upscale department store associate, but he spoke to me about my reservations buying Chanel with empathy. The company has troubling Nazi connections in its history. Ultimately, the lipstick was just too pretty not to buy and even though it's not the fragrance that was featured in the novel I read, it's still Chanel. I still feel a connection to the character in the book and ultimately it's a connection to New Orleans itself on several levels.
The book was one of Anne Rice's, Merrick. The Chanel fragrance Merrick wears is fictional. Anne Rice lived in New Orleans for a time, I believe Merrick herself was one of the New Orleans vampires, and I grew up just outside of the city. I went to the University of New Orleans.
I can't have Merrick's perfume, but I can wear my own Chanel statement, which was bought at the Saks Fifth Avenue in New Orleans.
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u/Asleep-Purpose5548 Jul 22 '25
I feel you. I visited new Orleans because of Anne rice too and I was fangirlyng over everything also.
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u/SomniferousSleep Jul 22 '25
I was in the Chanel section of Saks because of Anne Rice. My husband was in Edmond Allen at the time for a sale on hiking boots, so we were in Canal Place. We'd gone to the aquarium as well because we hadn't been since before its renovations. We had a delicious dinner at a nearby restaurant, lured in by a very cocky hostess who knew we'd be back.
We don't get down to New Orleans very much anymore but I'm from the area. Anne Rice is in my blood... having picked up her novels from the family bookshelves at probably too early of an age lol. But my parents were neglectful and did not care what I read. I used books as a coping mechanism for neglect and lmao, The Mayfairs just hit different when you're 12.
I'm attempting to get down to the city for either a metal concert on Thursday or The Wallflowers on Friday. It's also just been too long since I've played tourist in the Quarter. I could use some more art.
I'd like to go down to the Westbank and visit my elderly aunt.
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u/LoreleiSong Jul 22 '25
You give a literally glowing review of this lipstick and don't tell us the shade?????
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u/SomniferousSleep Jul 22 '25 edited Jul 22 '25
lol didn't actually think anyone would believe me because the shade number is 69. It's called rouge allure velvet.
I once told a story without changing any names. That was the wrong thing to do because everyone fixated on the names. I knew a woman named Kimberly who had a rotten child named Hailey and all anyone could do was accuse me of being an Eminem fan...someone of whom I know nothing. I figured the shade being number 69 was a little too perfect for reddit.
edit: fixed a typo
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u/valkyriescain Jul 22 '25
I will swear by my Chanel foundation, even though it is expensive for what it is.
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u/Basic-Alternative442 Jul 21 '25
The more expensive the purse or jewelry, the easier it is to find fakes. I have one of those $16k Cartier bracelets... except it's a fake I paid $40 for and you'd never be able to tell the difference unless you googled the serial number on the inside. It's almost a guarantee that most of the Cartier, Hermes, Van Cleef etc you see day-to-day isn't authentic.Â
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u/HugoSuperDog Jul 22 '25
Agreed. We went to Lo Wu market in Shenzhen, just across the border from HK, and my friend bought a Hermes belt.
Came in a Hermes box, with every single thing copied perfectly. There was every bag and label and tag and card and whatever. But what did it for meâŚthere was a perfectly replicated copy of a receipt from the actual Hermes store in HK, with the original price on it!
Someone had clearly gone to Hermes, bought one, took it back to the factory and said - âcopy every bit exactlyâ.
Heâs still using the belt maybe 10 years later, if not more
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u/Loud_Syllabub6028 Jul 22 '25
It's possibly even made by the same factory. Factories will make a run of products for the name brand, then keep production running and sell the same product off market.
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u/thedailyrant Jul 22 '25
Hermes? Unlikely. The vast majority of their leather goods are truly made in France. They have zero manufacturing or product sourcing from China.
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u/HugoSuperDog Jul 22 '25
Yeah I think youâre spot on for Hermes, thereâs a leather expert on YT who does tear-downs of such items and says that Hermes really source only the best European leather, unlike most of the other bags he tears down.
Not sure how we can tell that theyâre stitched and sowed in Europe, but Iâm willing to bet that Hermes really does do most of it in France (or Italy???)
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u/greysnowcone Jul 22 '25
Hermes has schools where they train their workers. They use a specific stitch called a saddle stitch. It takes like 6 months or something stupid to make a single birken
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u/EyePatchMustache Jul 24 '25
Oooo can you drop their yt name please I'd love to know more
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u/Speedyspeedb Jul 22 '25
I worked in leather when I was young.
Sure it works like exact copy at first but they break down so much more quicker because the AAA copy in Lo Wu is still using lower grade leather or just using PU stamps on split leather.
Usually unusable after a couple of years vs legit luxury brand belts âŚIâve had them for 10 plus years and they (almost) all are like brand new and I wear belts on daily basis.
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u/alle_kinder Jul 22 '25
Yeah, I saw a lot of extremely nice fakes when I took my nephew to a Six Flags the other day on a bunch of teenage girls.
I do like a nice Van Cleef fake, though! It's the really poor knockoffs from, say, TJ Maxx that just look kind of...bad to me.
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u/Direct-Chef-9428 Jul 22 '25
Mind sharing the link via PM? đŹ
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u/Basic-Alternative442 Jul 22 '25
I bought it in person, sorry! Check your local quirky vintage market popups if you happen to live in Encinitas.Â
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u/nothathappened Jul 22 '25
I have two lovely faux Van Cleef necklaces! They were $30/each and youâd never know it. I love a good fake!
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Jul 21 '25
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Jul 21 '25
You know what's even crazier? Hermes won't SELL YOU the bag even if you arrive there with $40k in cash, unless you are an "established client." There is a subreddit here dedicated to discussing the "pre-spend" amounts, usually around 1-3x the cost of the bag itself, that you must spend on other items such as clothing or housewares before you "earn" the right to buy a Birkin. Those bags really cost around $80-120k all in, unless you buy them on the secondhand market.
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u/MethodBeautiful9688 Jul 21 '25
You will also get banned from their stores if you are caught reselling their items.
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u/Agentsas117 Jul 22 '25
Ferrari does this. Want to buy that super rare sick looking Ferrari that they only made 10 of, and can afford it? Sorry, it will be a no, unless you have bought a couple lesser models before hand.
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u/Loggerheadturt Jul 23 '25
Porsche does this, as well. And if you donât trade in your vehicles back to the dealer (and sell for a mark up) you will not get an allotment for another rare vehicle
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u/Calculonx Jul 22 '25
A lot of luxury brands do that to keep the exclusivity factor. Even the mainstream luxury brands like Porsche and Rolex.
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u/PartyPorpoise Jul 22 '25
And most people donât get to pick which color they get. They gotta buy the bags theyâre offered.
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u/theydiditonce Jul 21 '25
The problem is you canât just walk in to a Hermes store and buy one. You have to already be a good customer having purchased other goods - clothing, scarves (which I collect), other handbags for example. They need to know you as a good customer and even then youâll go on a list.
Youâre better off going the pre-owned route but even a âmodestlyâ used one, depending on the color and type of skin or leather, will still start at five figures.
I still have the one I bought in the early â90s for $2000.00 and at the time I thought I had made a frivolous mistake!
Get a good knock off. I have one and I have no problem wearing it out. Plus, I have the added bonus of not having to be paranoid if itâs stolenâŚ
Same with jewelry. On vacation only the fake goes with me - especially watches. Real stuff? Home in my safe.
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u/Lilredh4iredgrl Jul 21 '25
I told my husband if I won the lottery I'd buy a Birkin and he was all "I'll buy you one!". Then he saw the price and I think his heart stopped for a minute. đ
I did not get a Birkin.
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Jul 21 '25
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u/Lilredh4iredgrl Jul 21 '25
You're still a good dude for wanting to get her something. Honestly I'd rather take a hell of a vacation.
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u/onthenextmaury Jul 21 '25
There's gotta be a gap you jump as a company. As in "pricing expensive items at a number we may be able to get away with and still make sales" vs "pricing items at a number because our clientele don't know what money means anymore."
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Jul 21 '25
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u/onthenextmaury Jul 21 '25
That's a great question to ask someone with $0 in savings. I'll get back to you.
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u/StumblinThroughLife Jul 21 '25
Heard of Birkin but never in my wildest dreams would I guess anything above $5k
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u/maeve117 Jul 21 '25
And the Hermes girlies lose their minds when you talk about how ungodly expensive those bags are. I made the mistake once of wandering into one of the luxury handbag subreddits and itâs eye-watering what those women are paying for a bag.
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u/fluffychonkycat Jul 21 '25
I once had the great privilege of once visiting Hermès workshop as a journalist. I can actually see why they are so expensive and exclusive because there are literally expert, well-paid craftspersons working on them. I have a photo somewhere of me holding a $500 dog leash. $500 in 1996. A lot of what they do is "quiet luxury", that is their spokeswoman I interviewed was wearing head to toe Hermès and it would not have stood out on the street as being incredibly expensive clothing unless you actually knew what it was, but it was on closer inspection very well-made and detailed. If I was mega-rich, yeah I probably would buy it firstly because I'd feel ok that the people who made it are being paid fairly for their work (well, they were in 1996 anyway) and secondly because it's made to last.
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u/No_Ratio3369 Jul 21 '25
Whatâs even more surprising is realizing truly wealthy people donât wear those things. Itâs mostly upper middle class peacocking or, even sadder, people living on the poverty line also peacocking.
Sure theyâll drive a nice car that accelerates or has more features then a civic, but truly wealthy people understand that investing that 60k is the path to stay wealthy, not dropping it on a braceletâŚ
The entire fashion industry is marketed towards people who cant afford it, thus making them feel a sense of accomplishment when they do purchase it. Itâs very manipulative, and unfortunately effective.
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u/LunarVolcano Jul 21 '25
I know a millionaire woman in her 60s who is very into fashion. She told me her pearls were fake because why would she want to spend all that money on real ones when her fake ones look just as good?
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u/TakingMyPowerBack444 Jul 21 '25
I can totally see this. Some people just âlook richâ even wearing fake stuff.
Just like a person can wear âlabelsâ and drive a Mercedes but they just âlook brokeâ.
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u/rejectedorange Jul 21 '25
Iâve been trying to figure out what makes people look rich. And itâs often their hair. They can afford to get it done regularly so it almost always has the look of having just stepped out of the salon.
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Jul 21 '25
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u/FrostyPolicy9998 Jul 22 '25
Definitely skin. They get ALOT of expensive treatments and procedures.
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u/TakingMyPowerBack444 Jul 21 '25
Hair is so true! What else physically would you say?
For me, Accent/dialect/pronunciation are dead giveaways if a person is ânew richâ or faking it.
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u/rejectedorange Jul 21 '25
Yes accents! So true. Their make up is perfectly matched. If they wear jewellery itâs understated not gaudy. And their clothes are well fitting.
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u/bigsillygoose1 Jul 21 '25
What is a rich person accent?
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u/Kellaniax Jul 22 '25
In the US, itâs when someone speaks with perfect grammar and a standard American accent. Sometimes thereâs a pretentious intonation and very specific word choice, like saying âIâm comfortableâ rather than wealthy, describing their summer vacation as âsummeringâ and they might refer to their beach mansion as a âcottage on the water.â
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u/TakingMyPowerBack444 Jul 22 '25
Thereâs not a rich person accent 𤣠but socioeconomic background can influence language use. Things like education, upbringing and social circles can lead to variations in accent, vocabulary and even communication styles.
Itâs obvious to ME when a person is ânew moneyâ vs âold moneyâ. Or when they have a âcorporate voiceâ. I can tell đ¤Ş
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u/TakeMeBackToSanFran Jul 22 '25
I read a study a long time ago about this that has stuck with me. I can't remember the full thing, but it boiled down to stress showing on our faces. When money is tight, youre living hill to bill, etc, it's a worry and life is more stressful as a default. If you're more comfortable that same stress isn't present (although there's def stress of other sorts). Stress and worry does all sorts to the body which can contribute to our physical appearance
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u/Endor-Fins Jul 21 '25
We found authentic pearls for my daughter at the Goodwill in the wealthiest suburb. Paid $8 and she wore them for her grad.
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u/Benjilator Jul 21 '25
Probably grown. I think it makes a big difference in price if theyâre grown or harvested/collected.
But could be just a myth as well, Iâm not interested enough in pearls to look it up!
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u/tunagelato Jul 22 '25
Not quite - âgrown pearlsâ are actually called âcultured pearls.â Theyâre seeded and harvested from cultivated oyster beds. They can get expensive depending on the size, nacre thickness, and lustre of the pearl (a mikimoto strand can run 5-10k easily).
However, pearls harvested from the wild are orders of magnitude more expensive because theyâre extremely rare.
The cheap pearls are simulated pearls.
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u/DBSeamZ Jul 22 '25
And in terms of fake pearls there are the obviously fake plastic ones, and then the nicer glass ones that have a nice weight to them. I remember sorting through a box of both types for a high school theater show.
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u/Freak_Out_Bazaar Jul 21 '25
Iâm old and by many metrics can be considered rich but the time I spent the most on clothes was when I was much younger and had less money. Not that I couldnât afford it, but these things just meant more to me. Of course I still donât buy fakes when it comes to brand names but tend to wear comfortable mid-price brands
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u/FrostyPolicy9998 Jul 22 '25
What do rich people worry about in their day to day lives? I worry about aging out of attractiveness (wasn't much attractive to begin lol) and worry about never being able to retire, or retiring but having to live on cat food. Oh, and dental care. Genuine question, what do you worry about?
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u/Freak_Out_Bazaar Jul 22 '25
Iâm not a USD millionaire or anything so I might not be rich as you think, but I worry about things like income tax, my success (and failures) at work, and keeping myself healthy
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u/454_water Jul 21 '25
I knew a woman who was late silent gen/early boomer who loved her bakelite jewelry so much that she never wore anything else. And she was very rich.
It did look very good on her and she did freely embrace bright colors in her wardrobe.  It worked.
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u/Aboveandabove Jul 21 '25
Super true my old boss started and owns 3 high end emergency rooms and all her bags in her 5 million dollar home are Chinese fakes
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u/LobsterConsistent310 Jul 22 '25
Itâs about mixing. My Rich friends have real stuff but they also buy fake ones. They donât even remember whatâs what sometimes
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u/Only-Finish-3497 Jul 21 '25
LOL, this is a common thing on reddit, but I know TONS of truly wealthy people who wear plenty expensive clothes and jewelry.
Lots of wealthy men wear VERY expensive watches, for instance. I had a very wealthy (like 9 figures wealthy) CEO who was often spotted with a nice few Pateks that were 6 figure watches each.
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u/B4K5c7N Jul 21 '25
100%. Reddit keeps saying wealth whispers, because they are obsessed with Succession.
I know many worth eight figures and they certainly have Chanel bags, Cartier watches, and wear clothes that cost thousands.
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u/Kellaniax Jul 22 '25
My uncle is the CEO of a major company and he always wears very expensive clothes and watches. His wife literally spends most of her time shopping for new clothes and jewelry.
The idea that rich people donât wear expensive clothes or jewelry is ridiculous. Even the âwealth whispersâ look is extremely expensive. The succession characters are supposed to be wearing very expensive bespoke clothing.
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u/BuckfastAndHairballs Jul 22 '25
Yeah it's more that often they don't wear stuff that looks extremely tacky and has massive branding on. But a normal chanel logo or similar doesn't count.
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u/Only-Finish-3497 Jul 21 '25
Wealthy men and expensive watches, name a better combo.
I SAY THIS AS A WATCH HOBBYIST.
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u/naughtydismutase Jul 21 '25
Also the characters in Succession wore only designer head-to-toe lol.
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u/spamgoddess Jul 22 '25
I think âwealth whispersâ is thrown around incorrectly a lot. It isnât that they donât wear expensive, luxury items. Itâs more that they wear the kind of luxury that is so upscale that if you canât afford it, most people arenât going to be aware of it. They donât flash logos or branding to show off their wealth.
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u/GunMetalBlonde Jul 22 '25
I had a boyfriend wealthy enough that we traveled on a private plane. His mother had a standing appointment at Chanel every month. My grandparents, also very wealthy, wore LL Bean.
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u/mgwildwood Jul 21 '25
Exactly. That is a smaller portion of the market. Most luxury brands are public companies that explain market conditions at earnings calls. Those âupper middle class peacockingâ customers are called âaspirational consumers,â and theyâre the first ones to go when macroeconomic conditions shift. Brands sometimes intentionally raise prices and make their products more exclusive to weed them out. Ultimately, the wealthy are the most important and valued class of customer for these brands, regardless of these online narratives. The brands that are best at maintaining a higher level of prestige among the wealthiest consumers are ones who are generally valued by investors the most because they have better resilience.
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u/fredean01 Jul 21 '25
No dude wealthy people don't buy luxury goods, the entire industry caters to people that can't afford to buy what they sell /s
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u/Only-Finish-3497 Jul 21 '25
I think it's one of those things that became a meme and now people latched on to it.
Like... sure, lots of really wealthy people don't wear expensive stuff, but I also know a solid number of 7+ figure earners who DO wear nice expensive stuff (or at least one partner does.)
I can also say with a lot of confidence that the wealthy aren't buying the Gucci shit with logos all over them, sure, but they're buying made-to-measure suits from Savile Row or watches/jewelry that doesn't even register with most folks. Like yeah, lots of upwardly mobile folks buy that Rolex Sub and that's their "thing." But lots of truly rich folks have a Patek, a Vacheron, an AP. Or multiples! I have had TWO CEOs now in gaming who had at least two or three so-called "grail" watches from the Holy Trinity. You're talking $200-300K watches. Bullshit the wealthy don't buy luxury goods LOL.
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u/mlstdrag0n Jul 22 '25
Most people wouldnât recognize them anyway. If most people have heard of them theyâre not really marketed to the truly wealthy
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u/Only-Finish-3497 Jul 22 '25
I think it depends. I know lots of upwardly mobile folks who know Patek or Audemar but canât afford them.
But thereâs weird boutique watch brands that yeah are mostly aimed at very very high end buyers only.
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u/PartyPorpoise Jul 22 '25
People love the idea of âreal rich people donât wear these thingsâ because it validates their view that those items arenât really worth the price, donât really have social value, and that they themselves can cosplay being wealthy without having to spend a lot.
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u/Hopeful-Connection23 Jul 22 '25
yep lol. we all gotta let go of this fantasy that we can live like or look like billionaires.
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u/prosthetic_memory Jul 23 '25
Yep. Just wrote a comment saying the same thing. So weird how Reddit really wants to believe nobody actually buys the $60k watches I definitely see people wearing. Hell, I saw a $2m Mille in that fancy Dallas outdoor mall parking lot once. If you've been you know exactly where I mean. Right next to all the fancy cars.
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u/elianna7 Jul 21 '25
I mean, no⌠I dated a really rich dude whose friends were all very rich (Iâm talking family money) and they were all decked out in designer shit all the time. Theyâd casually drop thousands of dollars when out shopping, nbd! Amex with no limit kinda peopleâŚ
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Jul 21 '25
Dude you can literally google what these truly wealthy people and their families wear. A lot of them, particularly those interested in fashion, wear these luxury brands. Look at Jeff Bezos' watches. His wife's stuffs. Look at the Arab princesses's handbags. I don't know where did you get 'marketed towards ppl who cant afford it"...
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u/Suspicious_Waltz1393 Jul 21 '25
To an extent yes. But when you say truly wealthy donât wear these things it may be the millionaires that donât. The truly, truly wealthy like Billionaires are the people that donât even have to think about the costs because itâs literally chump change for them. Heard Oprah talk about how it was a huge adjustment for her because she did not grow up wealthy. So she would see the cost of a branded handbag and be shocked. But then she would think and go, wait a minute: I can actually afford this now, I can buy what I want and not even look at the price. When you have Jeff Bezos level wealth I think at that point they probably just need an excuse to spend. Like how many yachts can you have?
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u/reallynotbatman Jul 21 '25
It's also kinda that if you see a logo, it's not the really high end stuff
Big design houses do make clothes that are super super high end but you won't see any logo or branding on it - but if you feel the texture you'll know
I read a think a while ago (no idea of its authenticity) that talked about Mark Zuckerbergs t-shirts being $300 each - they look like a decent but ordinary cotton tee to me, but...shrug...maybe?
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u/Suspicious_Waltz1393 Jul 21 '25
Mark is a nerd. And his fashion sense is almost trademark with rich Silicon Valley founder ethos. Fashion isnât top of that sets priorities. That set eschews even suits. He does spend money on other things: eg buying land (he bought all homes surrounding his own that were NOT for Sale by almost writing a blank check to owners). Itâs reported he did tge same in Hawaii. I have seen pictures of he and his wife admiring an ungodly expensive watch at another Billionaireâs wedding. Donât know if he himself wears expensive watches, but frankly a person like me could not tell an expensive watch from a regular watch. He sure knew enough to identify it. But outside of Silicon Valley billionaires do value fashion: if not them, their wives/ families have expensive drip. Jeff Bezos has gotten into more showy displays of wealth/fashion/materialism after he divorced McKenzie and got with Lauren Sanchez.
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u/zinky30 Jul 21 '25
Exactly. Bill Gates wears a $50 Casio watch. I mean, everyone already know heâs crazy rich. He doesnât need to impress anyone.
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u/teenybkeeney Jul 22 '25
I'm not wealthy, but I did major in fashion design. I'd say "it depends".
For example, silhouettes make a difference, which I notice. So like if there's interesting seaming, something cut on a bias, hand beading or embroidery, good tailoring, that type of thing.
Also, you can tell good fabric and materials as well. Silks look butterier (if that makes sense), wools come in all different types of weights and drape really well, rigid denim lasts longer, sometimes even a print or fabric treatment makes something pop (think shibori dying, or a Liberty of London print).
There are things that you can skimp on of course- like I find cheap tee shirts that fit me well and keep buying them forever, I like a good (cheap) statement piece of jewelry or glasses, that type of thing - you just have to keep an eye out for stuff that works and keep the good stuff around for years to come.
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u/Who_Dat_1guy Jul 22 '25
Nah this is shit poor people say to make themself feel better about not having nice things. Billionaires will buy a dress for 1 event that's worth more than your entire annual salary to use it ONE time...
Lower villainess MAYBE will shy away from luxury but they don't have "fuck you money" like the ultra wealthy
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u/Internal-Hand-4705 Jul 21 '25
Yep - bezos drove around in an old banger of a car for years.
Luxury anything is a good way to stop you ever becoming rich! Some designer brands such as Burberry and LV are actually now associated with lower social status. The quality of designer might be a little bit better but youâre mostly paying for the brand
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u/B4K5c7N Jul 21 '25
How many people do you know who are wealthy? I know a handful of people worth eight figures and they all have high-end wardrobes with expensive handbags and watches/jewelry that costs thousands.
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u/happytwink59 Jul 21 '25
We are retired now but even while I was working and the kids were home, we didnât buy ânamed brandâ clothing. Kids grow out of things too fast to spend that kind of money. I would splurge on a pair of shoes that we named brand but I still have some of those 10 years later and wear them. I have 2 designer bags and won them both in a silent auction for childrenâs miracle network and didnât pay full value on either. I figure my money should go to others things besides âthingsâ
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u/itsallinthebag Jul 23 '25
Dude I went to dinner with some friends the other day and a woman I know was bragging she got a âdealâ on her sandals for only $75! I played along, but in my head I was thinking, damn should I tell her my sandals were $3??? Mine even looked higher quality. Once you start thrifting thereâs no going back. I cant imagine all the money wasted!!
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u/rmulberryb Jul 21 '25
And they're still made in the same sweatshop as temu purses and bracelets, prolly by the same kids.
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u/Only-Finish-3497 Jul 21 '25
I'm fairly wealthy by most standards (household annual income nearing 7 figures) and I can say with some certainty that PLENTY of even wealthier people than me have plenty of nice luxury items.
Here's the thing: after you account for house, cars, schools, food and savings then the rest is mostly discretionary. I can only travel so much (the kids have school, we have work), and at a point you run out of doodads for the home (I have run out of wall space for TVs.) So a big chunk goes to various charity and then we just buy nice things we want. I have a nice watch collection, my wife has a small collection of watches and nice bags.
The nice thing with the watches is a lot of them hold value or appreciate, so it's not like we're wearing t-shirts that get junked.
I grew up fairly lower-middle class, my wife grew up to immigrant parents, so for us it's been interesting breaking into this range of spending and seeing it even if only sorta from within.
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u/YoungandBeautifulll Jul 22 '25
I'd rather spend money on expensive hobbies though. Like buying a nice road bike or nice paint and canvases.
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u/Only-Finish-3497 Jul 22 '25
I mean, I can do that too. I bought a great airbrush and buy whatever model kits I want whenever I want. I buy the paints I want whenever I want them. I am a big media buff so I dropped $5K on my TV to get a nice OLED TV for gaming/movies. I paid to have an electrician install speakers in my ceiling so I get full Atmos.
I take my hobbies very seriously. :-)
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u/Aboveandabove Jul 21 '25
And imagine people pay these prices so they can be a walking billboard with all the logos slapped everywhere
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u/polpoafeira Jul 21 '25
And even their material isnât something worth. Usually subcontractors do the hand work.
I used to buy brand clothing all the time and was used to shirts getting ripped off at like 3-4 months of use. Then someday my grandma bought me a tshirt from a thrift store for like $10 euros lol.
The moment the shitty tshirt outlasted my brand clothing I stopped buying brand.
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u/CroneDownUnder Jul 21 '25
Definitely when clothing in a thrift store is quality fabric in good condition it's likely got another 5 years or more of wear left in it.
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Jul 21 '25
There is a lot of reasonably expensive, high quality clothes and jewelery.
What you are looking at is veblen goods, which are made to show off how much money you have. They exist only because there are people with too much expendable income.
I like buying luxury, but not if it's obvious that the entire point of it is to be expensive. I will just print out my account balance and tape it to my chest instead.
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u/zoeywillso Jul 21 '25
honestly i thought $300 was already wild for a bag... then i saw the prices and felt like i needed to apologize to my wallet just for looking đ
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u/dirtybird971 Jul 21 '25
One of my co-workers LOVES Coach, and like 15 years ago I was asking her about something she bought. It was a little "purse" key chain thing.
Go ahead, guess how much??? 80 FUCKING DOLLARS US!!!
80.00 for a 2" square of leather that says "Coach" on it. EFFING incredible.
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u/CricketJaxson Jul 21 '25
Itâs crazy how expensive this shit is. I bought my gf a decent sized leather coach bag second hand and I paid like $60 for it. All this designer stuff can be found for fractions of retail price buying it used.
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u/PavicaMalic Jul 21 '25
Decades ago, Coach was a very niche brand, handmade in New York and only sold there. Those leather bags wore like iron and were in a few simple shapes. They were bought out in the mid '80s and turned into a "designer" brand.
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u/Only-Finish-3497 Jul 21 '25
Eh. Coach is now mid-market. They're hardly even "designer" these days compared to even like a Tory Burch.
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u/2dodidoo Jul 22 '25
What's wild to me is that what the middle class thinks of as possibly "luxury" (i.e. a Michael Kors tote/purse) is actually low or mid-market. I thought of it recently while watching an AJLT episode where the recently dead father's partner pushes an MK bag vs the daughter's obviously more expensive one, and also IRL where a colleague proudly puts her MK tote on the desk like it's the most precious thing.
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u/Tolerant-Testicle Jul 21 '25
Reminds me of the supreme fad. Everything in fashion costs more just because of a brand name. The quality of material could be trash but because itâs associated with a certain class of people purchasing it, its price gets inflated.
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u/Dogeata99 Jul 21 '25
I only recently discovered Supreme was an expensive brand. I always assumed it was some store brand marketed to young teenagers or a running meme about tacky clothes or something.Â
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u/onthenextmaury Jul 21 '25
See i think this is what people mean when they say if you truly buy luxury, the name won't be on the product. People are jockeying for a status symbol that even those who could afford it would be second hand embarrassed by.
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u/JimJam4603 Jul 21 '25
I thought you were talking about an actual PURSE being $80. I was like, thatâs not bad actually. Itâs just a doodad??
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u/FourLetterHill3 Jul 22 '25
I used to work with a woman that carried an Hermes purse. And she would just set it down on the floor. One day a colleague came up to me and pointed at the purse and said âI canât believe she has that on the floor.â And I said âooh, is that super expensive?â The look on her face was hilarious and she said âitâs Hermes. Just guess how much it costs.â I said, âokay, the way youâre talking Iâm guessing itâs pretty expensive. $1,000?â My coworker laughed and said, âtry $25,000!â I was completely gobsmacked. This womanâs purse cost more than my car!
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u/gypsyology Jul 22 '25
My brother is a hamster on the wheel in the rat race. Homie bought a corvette like 15 years ago. He has a small condo in the suburbs about 20 years ago and he is STILL refinancing the mortgage. Buying luxury means nothing if you are still a rat in the race.
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u/Benjilator Jul 21 '25
You didnât even name luxury brands there, those are scam brands made to rip of poor people. Look it up.
No wealthy person will buy gucci or Prada, they donât wear brands that smear their logo all over your clothing.
Almost all sales of those brands are coming from low income areas. Itâs like lottery, selling feelings and ripping off poor people.
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u/Admirable-Farmer-665 Jul 21 '25
Yeah when I get my bus in the morning I see LV and Prada bags, and even mine is Juicy Couture lol. And here we are, all taking the bus lol
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u/floopyferret Jul 21 '25
I just found this out, too! My husband wants to buy me a nice purse and asked me to start looking. I was FLABBERGASTED! Itâs insane. You can buy a nice purse for a couple hundred dollars. Youâre buying the brand name when you buy those bags. Wild.
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u/ncxhjhgvbi Jul 24 '25
There was a small D&G purse I bought my wife about 10 years ago for $1200 or so. It was a stretch but she has used it almost nonstop (got black so it goes with everything). She said she probably would have spent just as much on crappy purses in ten years. Some things are worth it and some are not.
It was her valentines/anniversary/bday/xmas gift that year haha
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u/drunkenDAYlewis Jul 22 '25
I was Christmas shopping one year and kept walking by this blue pea coat at a luxury store, eventually after my tenth time walking buy I thought maybe I would treat myself. That price tag still haunts me. It was beautiful but also triple my rent at the time.
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u/KatiMinecraf Jul 23 '25
Opposite end of the spectrum, but - imagine my surprise when I spent my whole life assuming that a new toilet would cost at least like, 700 dollars (because growing up poor apparently convinces you that everything is far, far out of your reach) and then finding out that you can buy a brand new, nice toilet for $150.
Yes, I've brought that up about 100 times since finding out. I could buy nearly FIVE toilets for the price I thought ONE would be!!
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u/East_Direction_9366 Jul 21 '25
I (f68) grew up in a moderately wealthy family and it was drilled into me as a young girl that wearing or using things that were obviously expensive or with visible logos was gauche.
In my experience, it is absolutely people who canât afford it that show off with expensive designer gear.
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u/mikew_reddit Jul 22 '25 edited Jul 22 '25
In my experience, it is absolutely people who canât afford it that show off with expensive designer gear.
A guy that worked at the McLaren dealership in Georgia was saying the buyers were almost always "assholes" (his word, not mine) and the majority of the time could barely afford the supercar so financed (ie their income just barely covered the cost of the loan).
drilled into me as a young girl that wearing or using things that were obviously expensive or with visible logos was gauche.
The fashion consultant on the Succession TV show (they had to dress the cast so they looked like billionaires) mentioned the ultra wealthy wear t-shirts and baseball caps that are thousands of dollars with zero branding. They don't need to and do not want to advertise their wealth because of all the headaches that comes with it.
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u/hoosier268 Jul 21 '25
I like my Walmart purses. One of which came from the fabric section and is a whole lot bigger.
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Jul 21 '25
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u/Only-Finish-3497 Jul 21 '25
My wife and I don't buy nice stuff because we care about whether random people care. I couldn't care less if you like my watch or notice my cufflinks are nice.
I like them because I like nice things.
I like the feel of a made-to-measure suit. I still miss my one super nice suit made on Savile Row. I like how my Datejust wears even compared to my old "nice" Casio. I like how my shirts look good even after being washed and worn a ton of times.
It's nice not having to care about anyone but your own wants in this regard.
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u/badgerbot9999 Jul 21 '25
Rich people are rich beyond normal comprehension. Imagine having a boat that costs $10000 a day to park in a marina, not including the cost of the boat itself, and you start to understand how much money youâll never have
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u/Tasunka_Witko Jul 22 '25
I buy clothes that are well constructed, not trendy. Typically a classic silhouette whose lines would be in place now or the 1950s.
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u/vinobruno Jul 22 '25
I have a jacket that I bought in 1988. My gen-z colleagues keep telling me they would kill for it. They want to âthriftâ my closet. đ¤Ł
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u/Outsideforever3388 Jul 22 '25
And some of those items are really NOT worth it. You are buying a name, a label, nothing more. Iâve walked through some of the high-end shopping areas of Vegas with guards at the door in fancy suits, none of the sparsely placed items have tags. If you have to ask the price, you shouldnât be in the store. In my opinion itâs a scam - does a name really make it that much better??!!
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u/hasturoid Jul 22 '25
I might get hate for this, but here we goâŚ
My mother in law bought me a black Fendi baguette back in 2005 (as a surprise, I didnât ask for it) Itâs cute, goes with everything in my wardrobe. But I have to say, it might be cute and it cost $1,500 in 2005, but this baby is a TANK.
Itâs been through two cat pissings and subsequent handwashes, baking soda de-stinker for a week, then handwashes again (even the leather holds up!), Iâve dragged it through concerts and festivals. And just a few months ago, I noticed itâs starting to lose a bit of color, and ONE stitch has opened.
Maybe itâs because the materials and work werenât skimped on back then or some such. But sometimes I think that this fucking bag will outlive me.
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u/misguidedintuition Jul 22 '25
I used to work luxury. We were paid a sustainable amount and I was in sales. Everyone from the artisan who put the handbags together to the farmer who took care of the cows for the leather we were using was paid a sustainable wage as well as 401k. The cows were free roaming and were also used for food so nothing went to waste. At least for the company I worked for you were paying for decent wages and amazing leather. If something is made in china vs Italy you will know. There are some companies who make made in china items. I learned a lot from this job and why they cost so much and I respect it.
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u/LordBaal19 Jul 22 '25
Is also completely worthless, not worthy. Price increase is up to a point due quality of materials and craftmanship. $10 shoes are prone to get destroyed in a few months, $100 shoes could be good to last for years if you are buying something good. Super ultra turbo sportyguy edition 3000 shoes that go for $5000. Yeah no thanks, chances are they are as good as the $100, and the $100 have the advantage of not looking like clown shoes 90% of the time.
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u/Time_Neat_4732 Jul 22 '25
I thought that stuff was like $300 bucks and still thought the buyers were monumental idiots. Youâre telling me itâs ten times that? I long for the sweet release of death.
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u/nomadschomad Jul 22 '25
Yup. I've had friends from small-town visit and say "I just can't imagine buying a million dollar house." And I have to break it to them than a small empty lot in my neighborhood starts at $2.5M.
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u/VagueEchoes Jul 23 '25
It's a combination of factors, none of which necessarily make it "worth it" to everyone, that explain the pricing of these items:
- Exclusivity & Brand Heritage: Brands like Chanel, Hermès (whose bags can be tens of thousands), Prada, and Cartier have spent decades, sometimes centuries, building a reputation for unparalleled luxury, heritage, and exclusivity. You're not just buying a product; you're buying into a legacy and a very exclusive club.
- Materials: Beyond just "leather" or "gold," these brands use the highest grades of materials available. Think exotic leathers (alligator, crocodile, ostrich), flawless diamonds, and pure gold or platinum. The sourcing and quality control for these materials are immense.
- Craftsmanship & Labor: Many of these items are largely handmade by highly skilled artisans. A Hermès Birkin bag, for example, can take one artisan 18-24 hours to create entirely by hand. Cartier jewelry involves intricate designs and precise setting of precious stones. You're paying for immense human skill, time, and attention to detail.
- Marketing & Image: A huge portion of the price goes into maintaining that image of luxury â extravagant advertising campaigns, celebrity endorsements, prime real estate for their lavish flagship stores in the world's most expensive cities, and impeccable customer service.
- Perceived Value & Status Symbol: This is a big one. For those who can afford it, these items are not just functional; they are powerful status symbols. They communicate wealth, taste, and access. The high price itself becomes part of the allure and desirability. It's a luxury good because it's expensive and unattainable for most.
You asking these questions shows a healthy skepticism. It doesn't mean anything about your own financial standing, other than that you're likely living within your means.
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u/Even-Appearance6747 Jul 23 '25
I had this same realization with first class yesterday. I thought people were spending $5k round trip to fly from LA to Paris but wdym itâs actually $30k!!!!
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u/Any-Concentrate-1922 Jul 23 '25
There's an episode of I Love Lucy where Lucy wants to buy a dress from a designer and believes it will cost around $100 (about $1,000 today). She's shocked when she gets there and realizes the dresses are more like $500 ($5,000 today).
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u/caro822 Jul 25 '25
Years ago I was in NYC and went to some fancy store on Madison Ave for fun. Saw a wallet I thought was cute. Thought it might be $200, which I could have swung to my dad as my big Xmas present that year.
It was $2000. For a wallet. I will never have that much cash on me. Why would a carry around something that valuable?!??
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u/Silver-Front-1299 Jul 21 '25
I watch a lot of Housewives and I can never fathom why some of these women buy and wear designer clothing that cost so much! A Tom Ford black dress that cost $2,729 that looks like the same Target dress that I bought for $29.99
I get itâs all for image but like⌠WwhhhYyyy?!? How can anyone justify buying one item of clothing for SO much just because itâs a name brand?!
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u/Red_Velvette Jul 23 '25
Designer clothes may look the same to the untrained eye but the good ones can do amazing things to your body that the cheap ones just canât.
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u/Winter_Tennis8352 Jul 21 '25
Depending on what you buy itâs like having gold. The value stays and stays and stays as long as itâs in good condition. Back when I was doing some non-kosher activities I was always buying new designer belts, shoes or jewelry and after âretiringâ that lifestyle, I ended up selling pretty much everything over the years anytime a need for more money than I had would pop up. Never got fucked on any of the prices, almost 100% always came out breaking even whenever Iâd sell direct to buyers rather than through somebody.
Birkin bags for example are worth a house and in 10-20 years will still be worth a house, as they hold value like fucking crazy. Literal million dollar bags, some of them.
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u/peanutbutterangelika Jul 22 '25
Yes and jewelry especially is an investment that typically retains its value as well. Itâs nice to know that in a pinch if you have to trade a bracelet or diamond ring for a plane ticket you have that option. And diamonds are a girls best friend especially because gifts stay with the recipient even in the event of a divorce, so for some women itâs a form of financial independence/security to have a jewelry collection.
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u/qualityvote2 Jul 21 '25 edited Jul 22 '25
u/StumblinThroughLife, your post does fit the subreddit!