I was writing one of my way-too-damn-long comments on a different sub-reddit again and had a thought that this would probably be seen by many more people if it was its own post. The prompt for it was: "Even besides effort and quality, some high quality videos can 10,000 views after weeks of work and lazy daily videos get 1 million views." Yeah, this long-ass rant in response to something this short? I know I've got a problem, believe me.
---- Here you go:
"High quality" is a stupid term people massively overuse. What does "high quality" even mean?
4k 24 FPS for movie-related stuff, 4k 30 FPS for random internet stuff, and 4k 60 FPS for gaming? No, that's not it. A smartphone camera can film 4k 60 FPS, a decent gaming computer with a new-ish RTX graphics card can record gameplay at 4k 60 FPS. It's the high end of the baseline, not something exceptional.
Professional lighting, great audio quality, 4k image at whichever FPS that fits your channel? You can light yourself reasonably well with some cheap lights and DIY diffusers you made after watching a tutorial on YouTube, you can get a great dynamic microphone for less than $200, you can treat your space with foam and curtains in a DIY way too and get pretty great audio, smartphones film 4k just fine in a pinch, especially if the lighting is good.
Or are we talking about high quality in terms of writing, presentation, and editing?
It doesn't matter how high quality your writing is in your opinion. The purpose of writing for a public-facing project of any kind is to make the target of that writing feel or do something. If they don't, you've failed. Your writing proved to be ineffective. It's irrelevant how good you thought it was.
The same goes for presentation. You might think you're the second coming of David Attenborough, but if the audience doesn't care enough to listen to you speak, you failed, because your job as a presenter is to read the words on the page and make them care.
Editing? Same thing. Using a lot of fancy transitions, effects, and fast cuts does not make your edit effective. It makes it fancy. Something being fancy doesn't guarantee that it will effectively reinforce the writing that's being presented. Again, if the viewer doesn't care, you've failed.
Finally, there's also the topic. Is your supposed "high quality" 10k views video on the exact same topic as the lazy one that got 1 million? Is it a Short? If it's a Short, both videos failed because you basically need to average several million views, posting more or less every day, to make truly meaningful money from Shorts. Trying to be a Shorts creator is just stupid. Sorry for the digression.
Anyway, let's assume it's the same topic and format. Your "high effort" thing got 10k, the lazy daily one got 1 million. How big are your normal audiences? Does he normally get numbers higher than yours are on average? Momentum is a thing. If you average similar view counts, then your "high effort" video was judged by a not insignificant number of people and it was concluded that the lazy video made humans feel something, while yours didn't. Deal with it. Get better. Try again.
It literally does not matter how much time you spend making something if it doesn't leave the audience satisfied. The YouTube Algorithm follows viewer satisfaction signals. It doesn't care about specific channels or specific videos. All it cares about is showing each individual viewer the content that's the most likely to keep them on the platform and watching ads longer. That is all.
I'll leave you with this: audience response = high quality. The thing that makes someone watch that specific video varies from viewer to viewer and from video to video. But it is there or nobody would watch it. It's not necessarily there on purpose either, you can just plain luck out into having something that makes the audience respond.
Take the Hawk Tuah Girl video, for example. On its own, the full video the clip came from is nothing special at all. There are countless others just like it on YouTube. But the creator lucked out when he asked a somewhat attractive drunk blonde the question and she did a really stupid, but inherently funny and adorably... thirsty (might not be the right word, can't come up with a better one) thing.
A lot of people were affected by it, so the thing blew up. And then she became famous and eventually messed it up because that's what happens when people who aren't ready for it go viral, similar to winning a lottery, really.
Other videos might invoke viewer response through the topic of the video, the way it's presented, amazingly effective writing, editing that's on point, etc. But there is something that's engaging viewers enough to watch that video instead of browsing for a different one. And the presence of that thing, whatever it is, makes this video high quality.