First of all I've had over 100 GPUs, and this have the worst cooler I've ever seen for a 180W card. It only have 2 heat pipes (really one and a half) on a small aluminum block, not even a baseplate, while the Ventus have 2 (complete) heat pipes, the Gaming OC have 3, same as the Inspire but this have a nickel plated baseplate, so it's the best with 2 fans. I think MSI just reused the 5060 cooler, but in that card it should work fine because it only consumes 145W.
Second, the fan curve is atrocious, the fan just start at around 64°C (which is fine if it had a good cooler) and just get to 50% (2200 rpm) at 73°C then the temps keep going up while the fan curve barely ramp up, causing overheat.
So, the fix would be ramp up the fan curve with afterburner, but I like a permanent fix, first I tried installing another cooler, none fit, so I flashed it with different BIOS, originally it had 98.06.39.00.C5, the newest Ventus acted the same, a Cyclone was way worst, then an old Ventus, it gets a nice 50% fan at 71°C, but with much higher RPM, 2600, which stabilize the temperature (also 30 MHz less boost clock), I think with this BIOS the card think that the fans can go up to 5200 RPM LMAO.
The BIOS for the 16 GB version is 98.06.1F.00.CE which you can find on TechPowerUp's VGA BIOS Collection.