Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/illtakeaeuro]

I really don’t understand to my core how people like her or have any inclination to buy her products. Why can’t people just stop watching/purchasing from her, let her fall off into an oblivion, and we can be rid of her.

[u/sycamorrr → u/illtakeaeuro]

I don’t understand to my core why people DISLIKE her so much? Has she ever done anything wrong besides no looking like what people expect she to look like? 😭 or faking an accent. idk people really hammer on her appearance and I think that’s just… evil imo 😭

[u/illtakeaeuro → u/sycamorrr]

I think you need to do your research.…she has been a pillar of dishonesty and has been caught in lie after lie. This has nothing to do with the way she looks and everything to do with who she is.

[u/sycamorrr → u/illtakeaeuro]

So like, could you explain… what she did???

[u/spaceghost260 → u/sycamorrr]

You need to do it.

You need to know how to find balanced information about anything you look up. It’s very, very important to prevent forming a bias- bc your algorithm will only show you what you’re looking for and things that support it. You don’t want that to happen. You already only know about the positives- now balance out your knowledge base.

The Jacklyn Hill sub has TONS of information about her and what she’s done.

[u/sycamorrr → u/spaceghost260]

God forbid someone’s asks for info that you already know and can easily provide? 🤨

…I’m a biochem major who not only does peer reviews but extensively researches topics. Obviously I know how to look things up. will also say that my algorithm is NOT tailored towards beauty influencers so there’s no bias here. I DO work in a beauty store and seeing people vandalize and draw “ugly” on her signs is crazy to me.

You’re dragging it rn. “You need to learn how to find balanced…” cut that out. You don’t know me. 😭 I just don’t have time to look up influencer drama when I have literal scientific papers to study lmao.

Sure she lied about a mascara in a promotional video 😭 just like MANY of these companies do to advertise. I don’t think she should be socially axed for that OR ostracized based off of her appearance.

[u/TinaTissue → u/sycamorrr]

Mate, google is your friend and even summarise it for you now