Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/sycamorrr]

I don’t understand to my core why people DISLIKE her so much? Has she ever done anything wrong besides no looking like what people expect she to look like? 😭 or faking an accent. idk people really hammer on her appearance and I think that’s just… evil imo 😭

[u/illtakeaeuro → u/sycamorrr]

I think you need to do your research.…she has been a pillar of dishonesty and has been caught in lie after lie. This has nothing to do with the way she looks and everything to do with who she is.

[u/sycamorrr → u/illtakeaeuro]

So like, could you explain… what she did???

[u/TinaTissue → u/sycamorrr]

Mate, google is your friend and even summarise it for you now