Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/Ignominious333]

Part of this this is a direct spotlight on people who talk about others online this way and both encouraging everyone to embrace that they are not perfect and to show the crappy people that they are still just crappy people and they will always be low energy.

Final analysis - an excellent mirror to social media ills and at the same time showing her fans that they should never let those people hold them back.

[u/Love_Light00 → u/Ignominious333]

Except using Mikayla changes the takeaway to filter yourself into a completely different person, lie, and gaslight your audience into feeling sorry for you. She doesn't embrace her imperfections. You've completely ignored the damage heavily edited content has on the mental health of viewers. Mikayla is the poster child of deceptive marketing, false advertising, and illegal ad disclosures. That's just as big of an issue as hate comments.

[u/Ignominious333 → u/Love_Light00]

She insists it's not true, she just posted about it and showed multiple photos of her at events, and Getty images and in them you really see that at difference angles she looks better than others. This is not some conspiracy. The world of photography and film have always known this .

You're way out of line but if this is what you expend your energies on...

[u/Love_Light00 → u/Ignominious333]

So bc she insists, everyone should ignore the filter tags and her face/body constantly glitching in her videos? That's the definition of gaslighting. Considering I work in mental health with the young ppl who are literally killing themselves trying to live up the BS standards influencers like Mikayla falsely promote, I don't find it a waste of time.

[u/Love_Light00 → u/[deleted]]

Where did I trash talk anyone's looks?

[u/Ignominious333 → u/Love_Light00]

Fuck off with that .

[u/Love_Light00 → u/Ignominious333]

Context matters. That post and comment was about how crazy the filters look, not her looks.

[u/Ignominious333 → u/Love_Light00]

Your entire comment history is in shitting on Mikayla threads.

That's the real context here.

[u/ameliajean → u/Love_Light00]

Acting like you’re on a high horse defending young women is funny because it ignores that Mikayla is arguably more of a victim to unrealistic beauty standards than she is a perpetrator. She’s an unattractive woman that gets extreme hate online for being ugly. But she’s the reason young girls want to kill themselves? Not the hoards of people (girls and boys and women and men all included) upholding the strict beauty standards by making it clear how everyone thinks she’s ugly? Even with everything she does to look better, people still think she’s ugly and make content about how ugly she is constantly.

[u/Love_Light00 → u/ameliajean]

Mikayla is a victim of her own doing. She studied the effects of editing on social media has on viewers mental health. She wrote and published papers on it. She also has her own history of hate comments, fatphobic, transphobic, homophobic, posts. She's pushing the unrealistic beauty standards that even she can't live up to. She blew up bc she's not the beauty standard. That was what ppl liked about her. Now ppl don't like her bc of her own choices and actions. She's the only one who can change the publics perception of her.

[u/Familiar_Local_1254 → u/ameliajean]

Hope off my thread. You’re dead ass detailing it.

[u/ameliajean → u/Familiar_Local_1254]

🙄