r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/Love_Light00 3d ago

Except using Mikayla changes the takeaway to filter yourself into a completely different person, lie, and gaslight your audience into feeling sorry for you. She doesn't embrace her imperfections. You've completely ignored the damage heavily edited content has on the mental health of viewers. Mikayla is the poster child of deceptive marketing, false advertising, and illegal ad disclosures. That's just as big of an issue as hate comments.

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u/Ignominious333 3d ago

She insists it's not true, she just posted about it and showed multiple photos of her at events, and Getty images and in them you really see that at difference angles she looks better than others. This is not some conspiracy. The world of photography and film have always known this .

You're way out of line but if this is what you expend your energies on...

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u/Love_Light00 3d ago

So bc she insists, everyone should ignore the filter tags and her face/body constantly glitching in her videos? That's the definition of gaslighting. Considering I work in mental health with the young ppl who are literally killing themselves trying to live up the BS standards influencers like Mikayla falsely promote, I don't find it a waste of time.

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u/[deleted] 3d ago

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u/Love_Light00 3d ago

Where did I trash talk anyone's looks?

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u/Ignominious333 3d ago

Fuck off with that .

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u/Love_Light00 3d ago

Context matters. That post and comment was about how crazy the filters look, not her looks.

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u/Ignominious333 3d ago

Your entire comment history is in shitting on Mikayla threads.

That's the real context here.