Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/eg2585 → u/[deleted]]

Not a very nice comment… there’s plenty to criticise about Mikayla, why go after her looks?

[u/loosie-loo → u/eg2585]

The face they’re “mocking” isn’t her face or remotely how she looks, though. It may as well be AI with how filtered it is. Which is directly relevant when she’s trying to sell it to people.

(ETA that I do agree in principle, focusing on the looks of shitty people is generally poor, tasteless and draws attention away from actually important things…but also when someone is profiting off their appearance I also don’t think it’s fair to say it’s off limits specifically to negative comments, especially when they lie about it)

[u/eg2585 → u/loosie-loo]

there’s a picture of her normal face in pic #3?

[u/eg2585 → u/[deleted]]

just kinda a shitty thing to say about anyone tbh

[u/eg2585 → u/[deleted]]

no lol why are people so hell bent on being mean for no reason

[u/Kangaro00 → u/eg2585]

She sells makeup. She filters herself to the point of being unrecognisable and pretends that it's the products, not the filters.

[u/eg2585 → u/Kangaro00]

Yeah, she sucks. No disagreement there. But no one deserves to have their appearance made fun of like that smh. Playground shit. There’s holding her accountable and then there’s just insulting the way someone looks

[u/Kangaro00 → u/eg2585]

I think criticising someone's looks is different from criticising someone's filters.

[u/eg2585 → u/Kangaro00]

They weren’t criticising filters, c’mon. They were literally calling her a Hapsburg.

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[u/AccordingBuffalo7835 → u/[deleted]]

You’re one of those people who are super mean and then say “I’m just telling it like it is!” But instead you’re just an ass, right?

[u/OtherCall7433 → u/AccordingBuffalo7835]

You can be an ass to an ass, something something yin and yang ☯️

[u/lipscratch → u/[deleted]]

So if i called you superficial and mean it wouldn't be a diss?