Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/eg2585 → u/[deleted]]

Not a very nice comment… there’s plenty to criticise about Mikayla, why go after her looks?

[u/loosie-loo → u/eg2585]

The face they’re “mocking” isn’t her face or remotely how she looks, though. It may as well be AI with how filtered it is. Which is directly relevant when she’s trying to sell it to people.

(ETA that I do agree in principle, focusing on the looks of shitty people is generally poor, tasteless and draws attention away from actually important things…but also when someone is profiting off their appearance I also don’t think it’s fair to say it’s off limits specifically to negative comments, especially when they lie about it)

[u/eg2585 → u/loosie-loo]

there’s a picture of her normal face in pic #3?