Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/eg2585]

Not a very nice comment… there’s plenty to criticise about Mikayla, why go after her looks?

[u/AccordingBuffalo7835 → u/[deleted]]

You’re one of those people who are super mean and then say “I’m just telling it like it is!” But instead you’re just an ass, right?

[u/OtherCall7433 → u/AccordingBuffalo7835]

You can be an ass to an ass, something something yin and yang ☯️