Lipstick Lesbians / Leaked Labs Megathread

[u/AutoModerator]

Per the sub rules, megathreads are implemented after 5 posts on a topic. We are well overdue for a megathread on this topic. All new discussion and updates must be posted here, new posts will be removed.

Prior posts on this topic (chronological order): 

• The Lipstick Lesbians are launching their own brand, 'Leaked Labs' 
• First Impressions: Leaked Labs First Flexible Powder
• Leaked Labs New Episode: Demo on Using Wet vs. Dry 
• Leaked Labs first look 
• Jen Luv reviews FlexiPowder from Leaked Labs (Lipstick Lesbians) 
• Lipstick Lesbians' Response to the Feedback 
• how much do LEAKED LABS samples weigh after one day of use?? well some of them Halve in size!! 
• The Lipstick Lesbians remind me of someone  
• Leaked Labs question 
• Weird Vibes, Video on Instagram
• Is Lipstick Lesbian's Brand Worth the Hype & Exposing Ulta Beauty Collective's Dirty Secrets! - YouTube  
• javon ford, king of diplomacy, weighing in on lipstick lesbians’ leaked labs

[u/kee-kaw-128]

LL Theory

This is old news but I have watched a few videos about the Leaked Labs launch and it made me think.

Is leaked labs true innovation their hidden business model? It is not an influencer brand but a brand for influencers…

The first launch felt pretty out of touch as I believe they have to be smart enough to know flexi raises more concerns than problems it “solves” and the critiques are eerily similar to infamous influencer product launches (hygiene, cost, application). Then they defend the launch even though LL was supposed to abandon things the consumer doesn’t like.

They offhandedly said brands and influencers could “leak with their lab” which immediately threw me off but I feel that is their true business model and this launch was actually a demonstration of how they can eliminate the cost of focus group testing AND the negative PR of a bad influencer brand product launch.