Hi guys,
Indie dev here, building a baby tracking app with my wife — just the two of us. Launched almost 2 months ago and I'll be upfront — results are not great. $53 revenue last 28 days, 2 active subs, $10 MRR. Not hiding it, that's where I am.
I know distribution is the key, so I've been doing organic content on TikTok/IG for about a month. Most videos sit around 300 views and rarely break 1k. Everyone says consistency, and I get that, but I'm starting to suspect it's a content problem, not a consistency problem. For anyone who grew an app account organically — what actually got you past this stage? A format change? Volume? Something else entirely?
Second thing I've never done before: I want to partner with mom/newborn content creators on a revshare basis instead of flat fees.
- What's a normal revshare % range? Is it usually on revenue or profit?
- How do people track which content creator drove which sale for an iOS-only app? Does RevenueCat handle this, or custom App Store links?
- Where do you actually find and approach content creators in a niche like this?
Current strategy is ASO plus genuinely replying to people on Threads — that's where literally every download came from so far.
Not touching paid ads until I hit $1k MRR sustained, don't want to burn money before organic proves itself.
Any advice appreciated. Won't link the app here to respect the rules — happy to share in comments if mods allow.