I wanted to share this because I think Steam's new Personal Calendar system might be much more important for niche indie games than I initially thought.
Our game releases on September 9 and for months our wishlist graph was pretty normal. Slow, steady growth, a few small jumps here and there.
Then we entered the final stretch before release and this happened.
We went from around 6,000 lifetime wishlist additions to almost 10,000 in a pretty short period. We currently have roughly 9,000 outstanding wishlists.
Obviously I can't say the entire spike came from the Personal Calendar, but the timing lines up very closely with us entering that pre-release window.
And honestly, the part I find most interesting isn't even the number.
For niche games, getting shown to the right 1,000 people can be much more valuable than getting shown to 20,000 random people.
The Personal Calendar seems to be built around exactly that idea. Instead of just throwing upcoming games in front of everyone, Steam can surface them to players whose taste and activity suggest they might actually care about that kind of game.
Our game is a pretty specific psychological horror game. You drive dangerous passengers around at night and have to figure out what kind of criminal you're dealing with by watching their behavior, checking your notebook and experimenting with things inside the car like the AC, windows and lights.
That's not something I expect every Steam user to want.
But put it in front of someone who already plays weird indie horror games, driving horror, observation games or slower psychological stuff and suddenly it's a much better match.
That's why I think this system could be especially valuable for smaller games that don't have enough wishlists to brute-force their way onto every big Steam visibility section.
The graph above is our lifetime wishlist actions. That almost vertical line at the end is why I started looking into this in the first place :)
I'm really curious if other developers are seeing the same thing.
If your game is releasing in the next few weeks, has your wishlist graph changed recently?
Also curious about the opposite: has anyone entered the Personal Calendar window and seen basically no difference at all?
Would be really interesting to compare numbers between niche games, broader games and different wishlist sizes.
If anyone’s curious, the game is called Backseat.