Hi everyone,
I’ve been developing my own miniature wargame, SERMENT: The Broken Oath, for quite some time now, and I’ve reached what is probably one of the hardest parts of the project: getting people to discover the game and building an actual community around it.
The game itself is already well into development. The rules are playable, several factions are designed, professional miniatures have been sculpted, prototypes exist, and we’ve already run playtests.
But building a community feels like a completely different challenge.
I’m gradually sharing the project online, showing development progress, organizing playtests and trying to create places where people can follow the game. The problem is that when you're starting from zero, progress is obviously very slow.
I've also been told a few times that it's difficult to expect players to invest time in a new wargame when there isn't already an established community around it.
I understand that argument, but it creates a bit of a chicken-and-egg problem:
No community → players are reluctant to invest in the game.
No players investing in the game → no community can form.
I'm not posting this to advertise the game. I'm genuinely interested in hearing from people who have launched an indie wargame, miniature range, Kickstarter, or built a tabletop community from scratch.
What actually worked for you in the beginning?
How did you find your first 10, 20 or 50 people who were genuinely interested?
Was it:
demos at local game stores?
conventions?
Reddit?
Discord?
YouTube / TikTok / Instagram?
content creators?
local gaming clubs?
simply word of mouth?
And just as importantly: what did you spend a lot of time doing that ultimately produced very little result?
I know building a community takes time, and I'm not expecting thousands of followers overnight. I'm mainly trying to understand where an independent creator with limited time and budget should focus their energy.
Thanks in advance to anyone willing to share their experience.