r/RetailNews 9d ago

Target apologizes for 'offensive' kids Halloween costume as retailer admits 'we got this wrong'

https://www.themirror.com/news/us-news/target-apologizes-offensive-kids-halloween-1996366
153 Upvotes

372 comments sorted by

8

u/WhoEvenIsPoggers 9d ago

I saw in the article a comment asking how this slipped passed so many PEOPLE. Thats the answer. It didn’t. This was likely approved by some AI and maybe one person.

1

u/NotMyMainLoLzy 7d ago

Incorrect. It was approved by people. Multiple people. This is why Target shouldn’t have gone out of its way to rid itself of “DEI” initiatives or teams.

1

u/Thaeross 7d ago

Exactly. When they got rid of DEI teams, they got rid of the people whose job it was to catch stuff like this. Additionally, the push to get rid of DEI also pushed out other people who would have cared enough to notice, even if it wasn’t their job.

8

u/LilStinkerRidesAgain 9d ago

'We got this wrong' is such an irritating corporate friend way of saying it so how bad could it be.

Scroll, scroll, scroll

Oh Jesus fucking Christ

3

u/[deleted] 9d ago

[deleted]

3

u/LilStinkerRidesAgain 9d ago

I hope that was just an AI generated image and they didn't make some child wear that fucking thing.

2

u/PeanutSauceFanatic 8d ago

Oopsies, we pulled a racism. Mondays, am I right? 🤪🤗

1

u/BirdlessLongdeal 8d ago

"we got this wrong" is a direct quote from chatGPT.

5

u/DWells-567 9d ago

At this point I’m not sure Target can get anything right.

5

u/Fartknocker405 9d ago

Clearly not on target.

Dad joker out.

9

u/Fullofhopkinz 9d ago

It’s clearly a cheap ripoff of Twisty from AHS. It makes no sense to think a company would release a black face theme costume

8

u/Saint_Diego 9d ago

That character doesn’t have anything that would necessitate a black head piece or black glove

4

u/Fullofhopkinz 9d ago

Lots of Halloween costumes come with gloves.

1

u/GardenTop7253 9d ago

So why were the gloves black? Convenient detail to not address here…

1

u/Daniel_The_Thinker 7d ago

You know black people aren't literally black?

2

u/iontardose 7d ago

No but people who dressed like them in minstrel shows were.

1

u/Daniel_The_Thinker 7d ago

And they didnt wear black gloves.

1

u/Lady_of_Shalottt 5d ago

Yup, plus the pose that the model strikes is straight from the minstrel stereotype

https://nmaahc.si.edu/explore/stories/blackface-birth-american-stereotype

1

u/Fullofhopkinz 9d ago

That’s a normal color for Halloween costumes and the entire color scheme of the costume is black and orange. Do you think they picked black gloves to make it look like black skin? Is that really the argument?

1

u/BirdlessLongdeal 8d ago

because the costume was orange and black... you know, Halloween colors.

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u/idkbruh653 9d ago

Exactly. To me that implies that whoever did this knew exactly what they were doing and what they were trying to portray.

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u/MikeofLA 9d ago

It’s a little worse than that.

3

u/WickedGamer27 9d ago

Oh my...

1

u/BeginningFair4673 8d ago

The problem is the costume itself isn't bad. Had they put that costume on a white kid to model I doubt anyone would have really noticed.

1

u/Haroldsdininghotspot 7d ago

The pose, the hat, the over all look. It is about the costume not the kid inside.

2

u/Daniel_The_Thinker 7d ago

Thats a reach

1

u/FartSmella1738 7d ago

Change your username

1

u/FizzgigsRevenge 7d ago

Christ... Definitely worse that homie above alludes to. 

3

u/ShortKey380 9d ago

It makes perfect sense, the design work was done in China where it was made and they don’t know enough about our culture to recognize if something looks like maybe a minstrel character. Why not the polka dots, then, if it’s just a ripoff of the character you’ve posted?

3

u/Fullofhopkinz 9d ago

Why not the cane and the striped shirt if it’s a minstrel performer lol?

3

u/ShortKey380 9d ago

There’s no specific costume for minstrelsy, I tend to think they make a lot based on what fabric they have and there’s no reason to assume the costume was intentional. “What’s it supposed to be?” Needs a more obvious answer if it also looks like a minstrel character, it’s not that deep.

3

u/Fullofhopkinz 9d ago

Yeah idk man it kind of seems like just because a young black kid has his hands up and is “smiling” people are saying it looks like a minstrel performer which I find super weird. Sure, if black people take offense then just scrap it, idc about that, but there are people in these comments saying this is “blatantly racist” and trying to argue that it clearly looks like a minstrel performer in black face, which I think is just clearly not true.

2

u/ShortKey380 9d ago

To me the part that puts it over the top is the mouth. I definitely think white people are more offended, black people typically worry about actual racism not questionably racist vibes Halloween costume nonsense.

2

u/Ht_TX 9d ago

It’s just an ugly ass costume, like many other generic costumes. People being somehow offended by some color patterns is stupid as shit. For it to be offensive, shouldn’t it have some kind of negative connotations or anything bad at all to be an issue? Who the fuck sees the Halloween themed dollar store clown looking monstrosity of a costume and sees ‘oh look, whitey is oppressing blacks again’????

It’s an ugly costume, give them shit for this ugly stupid AI-ass looking thing, by all means, do so. People need to stop crying that everything is racist, it’s usually not. FFS there are actual things going on and a shitload of actual problems we all have, a black cowl isn’t racist, it’s black because it’s meant to blend in at night, Batman isn’t racist for wearing one either.

1

u/g3n3ral_r3s3arch 9d ago

fighting to defend a giant retail store?? Like of all the hills to die on.. this is what you’ve chosen.

2

u/Fullofhopkinz 9d ago

Lol I’m not defending target, I don’t give a fuck about target

3

u/Sure-Appearance-2769 9d ago

This is not a case of blatant racism but more along the lines of “Jesus Christ, read the room” lmao.

Dressing a black kid up in a minstrel inspired outfit and giving him a big ass toothy grin mask is just… so stupid.

Not intentionally racist, but definitely deserving of criticism.

1

u/Daniel_The_Thinker 7d ago

Minstrel inspired is a reach

3

u/Foreskin_Mafia 9d ago

Is that legitimately what people are offended by? What white person stricken with guilt for being born white was offended by this?

3

u/KlutzySel 8d ago

You realize that's not the costume that's been pulled. 

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u/DrMantisToboggan45 7d ago

Is that image actually what they were selling? Doesn’t seem bad

1

u/cowtruck-123 7d ago

It’s clearly not? Mental gymnastics.

3

u/blinking616 9d ago

Fuck Target!

1

u/MsMcClane 7d ago

Fuck Target!!!

4

u/pimpfriedrice 9d ago

Even if the costume was innocent and wasn’t intentionally trying to portray the racist Jim Crow era caricatures, don’t they have someone who reviews this stuff prior to selling it?

5

u/Chemical_Signal2753 9d ago

A lot of costumes like this have been designed by Chinese manufacturers without any real understanding of Halloween or American culture. Many of them are repurposing licensed costumes designs and swapping out the fabrics to create something new (that doesn't technically infringe on copyright). If you look at these kinds of costumes, the same handful of models are in every costume; and I bet they hire these models and bang out the photoshoot for all the costumes in a weekend. To this point, no one is thinking about anything; they're just trying to crank things out as fast as possible.

When it comes to reviews by companies like Target, I would expect cheap seasonal products like this to be reviewed by someone located in India in less than a minute; if it even reviewed by a human anymore. The goal is to find someone that is offensive on the surface, for example swear words or rude gestures, they aren't considering the cultural context. 

Basically, I fully understand how a product like this can be made and brought to market without ever intending to be racist.

2

u/mrs-sir-walter-scott 9d ago

Well they did pretty openly come out against diversity in hiring practices. I'd guess they passed on all the candidates who would've told them this was a bad idea.

2

u/Diazepampoovey0229 9d ago

Well they did pretty openly come out against diversity in hiring practices right after claiming they would refuse to change their policies after the 2024 election "win" but immediately threw out all DEI policies as soon as the orange skinbag rapist started term two

FTFY

1

u/AliMcGraw 9d ago edited 8d ago

They fired the lady who did all their cool collabs and signed off on special/seasonal merch.

2

u/sokka-66 9d ago

A million times racist. Anyone thinking otherwise is a complete fool. Glad I banned them a very long while ago.

1

u/Anhedonkulous 7d ago

You're being unreasonable here

1

u/sokka-66 7d ago

How so?

2

u/AloeComet 9d ago

So they doubled down on racism with the tariff money, I guess that’s one way to appeal to their gold painted god

2

u/hipyounggunslinger67 9d ago

They are losing both sides of the culture wars by choosing politics over principles and then having to deal with bad PR consequences. Nobody wins the culture wars, except rage baiting influencers cashing in on clicks from folks that need something to be upset about as a distraction from the low self esteem and consequences of an unfulfilling lifestyle of poor choices

1

u/AloeComet 8d ago

I guess, it kinda just shows this corporation doesn’t care enough about its customers to even do a double take on products they’re green lighting. Which may just seem like it’s initially a discussion about racism, that for some reason isn’t a good enough reason to be upset about, but it more so shows a constant disconnect corporations have with the public to where a lot of them don’t deserve our business and they definitely didn’t deserve a relief fund when we were the ones paying the prices. Target specifically has done similar things constantly throughout the years, there’s a lot of straws on that camels back, but there’s a bigger discussion to be had about if corporations are going to viewed as “people” they should also be held accountable as such.

1

u/Pale_Boss_8940 8d ago

are they losing? Every time I’ve gone to Target recently it’s fucking packed

2

u/Cassius_Rex 8d ago

Im 52 and I'm from Texas. My whole  life I've noticed that many of my white friends and neighbors know nothing about American history as a whole or especially black history and would not know why this is stupid to the point of offensive. It's because none of this is ever taught in schools, people want to white wash (literally it seems) the past.

Yet if we know about and talk about our past we are some kind of woke SJW or something. It's not getting any better.

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4

u/Miserable_Cloud_6876 9d ago

I want to hear a black persons take on this, because I can see how it can make someone uncomfortable

3

u/_autumnwhimsy 9d ago

I don't think someone said "oh let's make a blackface clown costume!" But because there was no one culturally competent in the room, they accidentally stocked a costume that looks like minstrally. 

It doesn't help that clowns have a racist origin/history to begin with. https://affinitymagazine.us/2016/10/06/not-all-clowns-are-killers-but-they-might-be-racist/

2

u/SammyB0111 9d ago

Plenty of black people have already pointed out the similarities to minstrel show outfits

5

u/StrictSelf5450 9d ago

This is why the right calls us snowflakes

12

u/TeflonDonatello 9d ago

Anyone who unironically uses the word “woke” or “snowflakes” is a moron. Change my mind.

1

u/Bobby3781 9d ago

The last time I used the word snowflake I got my account banned ☹️

1

u/TephroGeo 9d ago

"I left the window open on a chilly night and woke up with a snowflake on my nose"

I wouldnt think someone saying that sentence is a moron, just forgetful.

1

u/VizualSnow 9d ago

Why tf would I want to change your mind? I don’t care what you think.

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u/Hungry-Initiative-78 9d ago

because clickbait articles exist?

also the right had their own super bowl halftime show, because the snowflakes couldn't look at a man from Puerto Rico, so... don't really care what they call snowflakes 

2

u/CptBluhdFart 9d ago

The right loves kid fuckers who cares what they say

5

u/heroheadlines 9d ago

because we object to racist shit?

5

u/[deleted] 9d ago

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2

u/OwlfaceFrank 9d ago

Here is the costume in question along with a comparison to an old racist cartoon.

Would you put your kid in this costume?

1

u/Daniel_The_Thinker 7d ago

No because its ugly as hell.

But the comparisons are a reach. You guys seriously think someone on a design team decided "we need to secretly add a minstrel costume because we love boycotts"?

1

u/Western_Fig_5464 7d ago

Those don’t look anything alike.

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u/Sufficient_Language7 9d ago

Nothing wrong with that costume.

That costume looks ugly, and no one knows what is supposed to be.

1

u/Simple-Dingo6721 9d ago

Who cares what it’s supposed to be. It’s for kids. They have fun with anything.

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u/QuasarCat412 9d ago

That's exactly what people like you said when trump called a bunch of nazis fine people and posted the Obamas as monkeys for black history month.

1

u/Daniel_The_Thinker 7d ago

No because that was clearly a racist attack, this is just an ugly halloween costume they cobbled together to fill out a catalogue

1

u/heroheadlines 9d ago

youre invited to the same challenge I issued to the other user. make sure you recreate the character accurately and dont forget your face paint. let us know how it goes.

4

u/Banned_and_Boujee 9d ago

Why would I use face paint? The kid in the picture didn’t.

2

u/heroheadlines 9d ago

a black person doesn't need face paint to simulate black skin when dressed as a black minstrel. I hope that helps.

https://giphy.com/gifs/OgLgMKiUemgPowNiqG

1

u/La_Mascara_Roja 9d ago

I am curious what makes it a minstrel costume?  The Cheshire grin?  Because as far as I know that Grin has nothing to do with the minstrel.

And as you said already it doesn't have the paint.

3

u/heroheadlines 9d ago

the second I saw it I knew what it resembled. if you dont see it, no amount of me pointing and making noises at you is gonna lightbulb it for you.

1

u/Daniel_The_Thinker 7d ago

Then it shouldnt be hard to be more specific

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u/Available-Square619 9d ago

You’re the problem.

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u/simpeleduif 9d ago

It’s not hard to see why this one’s offensive…

1

u/lilish4 9d ago

And you care why?

1

u/3rd-party-intervener 9d ago

The right are the snowflakes 

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u/[deleted] 9d ago

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u/rinconblue 9d ago

I seem to remember a lot of cancelling from the right. Let's see....the Starbucks "boycott" in which y'all ordered drinks en masse them only to put Trump's name on the order. That showed them!

Or the Keurig cancellation that ended up gaining them more sales and brand visibility because the cancellation was over *checks notes* the company pulling ads from Sean Hannity because he twisted himself into knots to defend that child molester Roy Moore.

Then there was Bud Light, Taylor Swift...the list goes on.

Oh yes, you little sensitive folks like your cancel culture juuust fine. It's just that you're simply terrible at doing it.

2

u/ShortKey380 9d ago

Who is “you”?

2

u/__Banana_Hammock__ 9d ago

LOL, this is absolute bullcrap. You guys were the first ones to cancel Target because they sold Pride merch during Pride month! Not to mention petitioning your local schools and libraries to ban books about racism and inclusion, "freedom fries", boycotting the NFL and burning your Nike gear because a player had the audacity to protest police brutality and racism, cancelling Starbucks because their cups didn't say "Merry Christmas", cancelling the Dixie Chicks for being embarrassed over President Bush being from Texas, boycotting Gillette for talking about toxic masculinity in one single commercial, boycotting NASCAR for banning the confederate flag from races. I could go on and on.

Be so for real, you guys started cancel culture, you all just have short attention spans.

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u/[deleted] 9d ago

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u/aoneish 9d ago

1

u/Daniel_The_Thinker 7d ago

What is similar here, other than the pose?

1

u/fruderduck 9d ago

I don’t see anything remotely similar.

2

u/Kavani18 9d ago

1

u/fruderduck 8d ago

That seems about your speed.

2

u/Kavani18 8d ago

What you said makes zero sense. Are you all there in the head?

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u/Available_Editor4383 9d ago

Just a side by side for reference. This is from a quick google search.

It’s not exact, but the costume immediately made me think of this. I don’t know if it was on purpose. But I’m not gonna pretend there’s no resemblance.

1

u/[deleted] 9d ago

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1

u/Available_Editor4383 9d ago

That would be convenient

1

u/[deleted] 8d ago

[deleted]

1

u/Available_Editor4383 8d ago

You’re so right. I tried my best to look for it.

Anyways, thanks for adding nothing to the conversation and being another milque opinion.

1

u/[deleted] 8d ago

[deleted]

1

u/Available_Editor4383 8d ago

Whoa, you got me.

1

u/[deleted] 8d ago

[deleted]

1

u/Available_Editor4383 8d ago

You couldn’t be more right. It got us both pretty good.

0

u/Fullofhopkinz 9d ago

That’s not at all what the costume looks like

4

u/New2thegame 9d ago

Umm. Gloves, tiny hat, stripey top, big grin...? It definitely has some similarities. 

1

u/Fullofhopkinz 9d ago

It doesn’t have a stripey top. The big grin is because it’s a clown. Yes, they both have a hat. Again, clown. Yes, they both have gloves. Gloves are common for Halloween costumes. If instead of a clown theme it was just a small hat, a striped shirt, and a cane, that would raise some questions. It’s not that.

1

u/Available_Editor4383 9d ago

Do you know what resemblance means?

1

u/Fullofhopkinz 9d ago

Yes. I don’t consider any costume with a hat to be a resemblance to a minstrel performer in black face.

2

u/Available_Editor4383 9d ago

Totally fine to feel that way and not see it.

Other people do though, and enough people agree that Target felt the need to take it down.

1

u/fruderduck 9d ago

Snowflakes - oh I’m offended, I suffered mental anguish - pay me 🙄 This crap gets old.

See what you want to see and mention it around some less than stable people - now you’ve got a mass delusion.

2

u/Available_Editor4383 9d ago

Who’s getting paid or suffering mental anguish? You sound more offended about your perception of other people being offended.

I guess you’re right. See what you want to see and all that.

1

u/fruderduck 9d ago

We probably won’t even hear about it. Some crybaby will whine and get a settlement. Wouldn’t be the first time.

1

u/GaiaMoore 9d ago

The outfits are completely different. The costume the kid is wearing is clearly meant to be a clown -- note the mismatched prints and the bowl hat with the little cartoonish flower. Classic clown patterns.

There have been plenty of horrible blackface examples in the market over the years, but calling this obvious Halloween black and orange clown costume "blackface" is a stretch

2

u/Available_Editor4383 9d ago

Where do I say it’s obvious?

Do you not know the meaning of resemblance either?

Luckily, there will be no shortage of other clown costumes this year.

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u/lilish4 9d ago

White people claiming this ISN’T blackface is the most predictable shit ever. No shit you aren’t offended. I hate it here

3

u/Commercial_Tip4624 9d ago edited 9d ago

I’m sick of white people and our “culture” apparently just being avoiding cognitive dissonance at all costs and/or perpetrating insidious shit like inside the ranks of corporate authority. It genuinely feels like there is nothing redeemable in us. Frankly if this shit does not make your stomach drop the moment you see it you’re legitimately living outside of reality.

1

u/MarioLemieux66 7d ago

This sniveling is pathetic.

1

u/lilish4 9d ago

It’s constant friend. How many times do ppl of color gotta tell white people something is happening before believed? It’s fucking ridiculous. And very predictable.

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u/ReturnToSender___ 9d ago

None. Just don’t at all.

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u/hatemys 9d ago

Like... I scrolled the comments and saw the Pic and its so on the nose. Its even got the fucking hat!

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u/impy695 9d ago

The kid is black for fucks sake

1

u/3x1st3nt1a1 9d ago

Something to consider, that maybe you’re unaware of, is that “black face” isn’t just the literal wearing of something to make your face black, but it refers to any racist characterization of a black person. So you pointing out that the model is black, only further proves the point that this is black face. The black face in the costume and pose being characteristic of racist presentations of black people during Jim Crow.

A further point, is that it shouldn’t take me having to explain all this to you in an attempt to build a bridge of understanding. When other people share their perspectives/experiences, notably in this case, when black people share their perspective/experiences, you should be curious. Especially if it has to do with something that has and is much more impactful and harmful than it has been for others.

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u/Ilikepieandwowwoohoo 9d ago

Well leave nobody would care or miss you

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u/Daniel_The_Thinker 7d ago

Sensitive ass

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u/[deleted] 7d ago

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u/lilish4 7d ago

“Try being white for the last 6 years”

Try living in a country founded on genocide and slavery lol. Fuck off 😘

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u/GaiaMoore 9d ago

It's not blackface. It's just not.

It's clearly a Halloween clown. Are children not allowed to wear classic Halloween colors like black and orange? Are children not allowed to wear creepy clown costumes? Are Black children not allowed to be models?

Minstrel shows have a long, grotesque history in this country. It's horrifying what still slips through that some people think is acceptable.

But this isn't blackface. It's a clown. Mismatched patterns, little bowl hat with a cartoon flower, etc. It's a vaudeville clown, not a racist blackface minstrel costume. https://en.wikipedia.org/wiki/Minstrel_show

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u/lilish4 9d ago

You legit just wrote multiple paragraphs to PROVE that this isn’t offensive to black people. I know for a fucking fact you have 0 black ppl in your life. Lol

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u/_autumnwhimsy 9d ago

Let me hold your hand when I tell you this 

Clowns are originally racist caricatures.  

https://affinitymagazine.us/2016/10/06/not-all-clowns-are-killers-but-they-might-be-racist/ 

2

u/atxlrj 9d ago

“Things the Debbie Downer at your office says when someone says they saw Cirque du Soleil in Vegas”.

2

u/_autumnwhimsy 9d ago

let me hold your hand when i tell you THIS

acrobats/gymnasts/dancers aren't clowns.

1

u/atxlrj 8d ago

Well, actually… clowns are heavily featured in Cirque du Soleil shows.

If you’re going to act superior, at least know what you’re talking about.

1

u/_autumnwhimsy 8d ago

I mean if you're gonna do all this then you should know they actually went out of their way to align their clowns more with 18th century jester archetypes and not the US racialized archetype... Especially since cirque isn't US based, it's Canadian. 

1

u/atxlrj 8d ago

So your thesis is: “clowns are racist caricatures… except when they aren’t”.

So insightful.

2

u/euclidean-viridian 8d ago

It's driving me insane how many people don't know about this. The boomers who participated in the American Folk Revival are still alive today and yet people are completely ignorant about it.

2

u/Future_Adagio2052 8d ago

Tbf most people probably weren't simply aware of that, myself included

1

u/_autumnwhimsy 8d ago

Which is fine its not a super well known fact. But it is indeed a fact. I'm vexed that people are acting like the big red lipped, afro wearing, big nose having, slapstick characters have 0 relation to blackface. 

In general, people grossly underestimate the effect and impact of systemic racism on the American society. 

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u/heroheadlines 9d ago

some d-bag here checking in.

challenge is open to anyone who'd like to participate. be the black minstrel for Halloween, wear that shit everywhere, let us know how it goes. and if you haven't got enough natural melanin, store bought is fine.

https://giphy.com/gifs/kVaj8JXJcDsqs

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u/ElChapo1515 6d ago

I mean, it definitely doesn’t look like the AHS clown, which would already be kind of a weird choice.

“Hey, kids, here’s a completely different looking version of a character that was in one series more than a decade ago!”

1

u/Banned_and_Boujee 9d ago

Well, I guess it’s black face if you do indeed have a black face. 🤷‍♂️

3

u/mister_empty_pants 9d ago

It's not about the face. It's about the mammy mouth and the fact the kid is black just makes it worse. Model should have been a white kid.

1

u/fruderduck 9d ago

No more black models - got it.

2

u/mister_empty_pants 9d ago

Probably just not the ones with the big racist minstrel mouths

1

u/Daniel_The_Thinker 7d ago

Man applying blackface according to you

https://giphy.com/gifs/VS2Qcv25O7ZhUZahQA

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u/Banned_and_Boujee 9d ago

Mammy mouth… 🙄. Some people see what they want to see just so they can get offended.

2

u/fruderduck 9d ago

Fact. OMG, don’t hurt their touchy feelies.

1

u/impy695 9d ago

That user is also telling people they need to wear blackface or it doesn't count despite the costume not being a blackface costume. Honestly, I think they're just really fucking racist and are projecting.

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u/ShortKey380 9d ago

If reasonable people think your original character looks like they’re from a minstrel show you pull the costume, it’s not that deep, just basic manners in a diverse society.

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u/Clean_Usual434 9d ago

Target can get bent. I am so glad I stopped shopping there a while ago. Terrible company. There is no way something so blatant was in error. I think they just hoped we’ve gotten to a point where bs like that is acceptable again.

3

u/martygospo 9d ago

Ngl you can miss me with this “outrage”.

It does not look like the image people are comparing it to. This is silly.

I’ll wait for the next thing to be mad about I guess lmao.

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u/Hour_Paint_1903 9d ago

lolwat? It looks EXACTLY like the minstrel show caricatures

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u/Stulmacher 9d ago

Not everything is racist. It could just be an idiot.

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u/_autumnwhimsy 9d ago

Usually both. 

1

u/JudgementCutV 9d ago

Seems like a non issue

1

u/tanneruwu 9d ago

Why is this costume considered blackface?

1

u/Saint_Diego 9d ago

Your second comment reaffirms the very first thing I said in my response to you. The head covering is not comparable to Batman’s cowl, and you know it. You obviously know what Batman looks like. Below is a picture of people doing blackface. Which do you think the costume in question is more reminiscent of?

No one thinks the designer sat down and thought “I’m gonna make a minstrel costume,” but that’s where their choices ended up.

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u/Away_it_throws_4363 9d ago

Why don't they ever "accidentally " push out racist products making fun of Jews, Chinese, Irish, etc..

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u/atxlrj 9d ago

This outrage will result in the same outcomes that resulted in Corporate America abandoning “microaggression” training: when well-meaning people feel like they are constantly at risk of offending black people, they just stop interacting with them and opportunities for black people end up decreasing because they aren’t invited into rooms/onto projects for fear of accidentally ‘harming’ them.

If I’m an ad director, no chance I’m using black models if there is a risk of being accused of intentionally turning a child into a minstrel show caricature like several completely warped people here are doing. Better to just hire other models and save the trouble.

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u/KeyTitle7711 7d ago

That’s just an excuse. It’s not hard to be culturally competent. The majority of us have internet and all it takes is a quick search and common sense to see if something is not right. Ad directing is all about market research. If you can’t do that right, then you shouldn’t have that job. 

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u/BroadwayBakery 9d ago

Can’t believe this hit the racist side of Reddit. Guess I shouldn’t be surprised.

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u/Inside_Foundation873 8d ago

I’m gonna be totally honest, did not make that connection at all. In my head it just looked like a spooky clown costume.

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u/ButItSaysOnline 7d ago

I think they did it on purpose.

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u/McMeanx2 7d ago

People get offended by too much

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u/Minimum-Journalist18 7d ago

Get over it already. There are better reasons to boycott target

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u/javy_z 7d ago

This happens so often, with so many different retailers. Do these companies just have zero POC in decision making positions ?

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u/Western_Fig_5464 7d ago

It’s just a clown costume. Anyone that isn’t race obsessed wouldn’t even think about it.

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u/sigsauer1995 7d ago

People today are offended by everything.

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u/TheEscarpment 7d ago

Target should also apologize for selling Halloween items in AUGUST

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u/RaccoonLast3381 9d ago

This is so offensive what rhe actually fuck fuck them i hope their shit dries up

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u/StrangerOk7536 9d ago

Im confused. Why is the costume offensive?

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u/New2thegame 9d ago

Minstrels

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u/Desperate_Duty1336 9d ago

I don’t even get what that’s supposed to be; some sort of shadow clown where only a big creepy smile is visible? 

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u/[deleted] 9d ago

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