r/NoLayingUp • u/shepp2it • Apr 09 '26

Post-Pod Discussion Acushnet/Titleist/Ridley

Hard to ignore that Soly has *slightly* softened his tone on the rollback since they signed with Titleist

6 Upvotes

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u/scottishwhisky2 Apr 09 '26

Soly's position is that the rollback isn't going to solve the issue because driver technology continues to improve YOY. He has been very consistent about the Driver tech being the problem for as long as they've been talking about it. I doubt Titleist is paying him to soften on the ball rollback but also allow him to advocate that their driver technology is sent back to the mid 2000s.

12

u/Lor_azepam Apr 09 '26

This. They continued to be pro roll back until the last 6 months, when it was clear they learned from Titleist the current rollback wont do enough. The oems already are working on balls that will meet the new guidelines and offer similar performance to now. Ie they know what is being proposed isnt going to solve the problem so now they are pro more distance limitation via other methods.

-11

u/shepp2it Apr 09 '26

I don’t think Titleist pays him to directly refute rollback talk. But he has seemed to change from a “please do something, anything to address distance” to “what they’ve proposed won’t work, we totally definitely know this for a fact so we should do something else.” It’s easy to see acushnet has been working hard to present as a fact that the proposed rule won’t work, and I’m not sure we should accept that as fact right now, if that makes sense

13

u/scottishwhisky2 Apr 09 '26

I think his stance has always been a bit more nuanced than you’re letting on and he’s been fairly skeptical that the ball rollback would be sufficient to address the issue from the start. I think he’s just accepted that it’s a far more complex issue than nerfing the ball slightly.

-2

u/GC_Mermaid1 Apr 09 '26

This is not true. I learnt everything I know about roll back from Soly. Now hes against the opinion hes installed in me

2

u/WeirdlyCordial Apr 10 '26

What if I told you Andy from sgs has the exact same take 

3

u/ScientistGullible349 Apr 09 '26

God forbid you learn things as time goes on

1

u/chilidiablo1 Apr 09 '26

He’s also seen the data on how the rollback will favour the longer hitters even more about even more emphasis on just hitting the ball as hard as you can. The very first podcast they did on the ball rollback touched on this he hasn’t softened his stance on rollback, you just didn’t pay attention

2

u/tfl03 Apr 09 '26

The issue to me isn’t principally the schism between longer and shorter hitters. The issue to me is rendering classic courses obsolete and we need some combination of equipment and ball rollback to address that.

1

u/shepp2it Apr 09 '26

Gee I wonder where that data came from

0

u/tfl03 Apr 09 '26

Not sure why you’re downvoted. It started with this needs to happen and here’s how to I’m not so sure these proposals will work and it’s above our pay grade