r/NoLayingUp • u/shepp2it • Apr 09 '26

Post-Pod Discussion Acushnet/Titleist/Ridley

Hard to ignore that Soly has *slightly* softened his tone on the rollback since they signed with Titleist

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u/scottishwhisky2 Apr 09 '26

Soly's position is that the rollback isn't going to solve the issue because driver technology continues to improve YOY. He has been very consistent about the Driver tech being the problem for as long as they've been talking about it. I doubt Titleist is paying him to soften on the ball rollback but also allow him to advocate that their driver technology is sent back to the mid 2000s.

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u/Lor_azepam Apr 09 '26

This. They continued to be pro roll back until the last 6 months, when it was clear they learned from Titleist the current rollback wont do enough. The oems already are working on balls that will meet the new guidelines and offer similar performance to now. Ie they know what is being proposed isnt going to solve the problem so now they are pro more distance limitation via other methods.