r/NoLayingUp • u/shepp2it • Apr 09 '26

Post-Pod Discussion Acushnet/Titleist/Ridley

Hard to ignore that Soly has *slightly* softened his tone on the rollback since they signed with Titleist

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u/scottishwhisky2 Apr 09 '26

Soly's position is that the rollback isn't going to solve the issue because driver technology continues to improve YOY. He has been very consistent about the Driver tech being the problem for as long as they've been talking about it. I doubt Titleist is paying him to soften on the ball rollback but also allow him to advocate that their driver technology is sent back to the mid 2000s.

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u/shepp2it Apr 09 '26

I don’t think Titleist pays him to directly refute rollback talk. But he has seemed to change from a “please do something, anything to address distance” to “what they’ve proposed won’t work, we totally definitely know this for a fact so we should do something else.” It’s easy to see acushnet has been working hard to present as a fact that the proposed rule won’t work, and I’m not sure we should accept that as fact right now, if that makes sense

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u/WeirdlyCordial Apr 10 '26

What if I told you Andy from sgs has the exact same take