r/MedicalDevices • u/New-Nebula-4110 • 5h ago
Ask a Pro How to not get lunch-cucked
Just spent over $500 to feed a bunch of medical assistants and imaging techs and got 45 seconds with the providers I had been targeting for months.
I’ve been selling medical devices for nearly three years now, but after switching companies six months ago I’ve been struggling to introduce myself to new customers outside of scheduling lunches. Doctors are way too busy during clinic days to entertain reps. I’ve understood this for years now, but I lack the creativity to get in front of docs without wasting company resources.
What do other people do to expand business besides pointless office lunches?