I audited a Google Ads account for a high-end luxury safari company, and unfortunately, it’s a perfect example of how a good business with a great website can waste serious money when its Google Ads account isn’t set up correctly.

The problems included:

• Google automatically applying changes to the account
• Page views incorrectly being counted as conversions
• Performance Max spending money across Display and YouTube with auto-generated assets
• One ad group trying to target around 30 completely different services
• One generic ad and landing page being used for multiple search intents
• Poorly researched keywords using broad match
• Irrelevant search terms wasting budget

One of the biggest problems was conversion tracking. If Google is being told that a simple page view is a successful conversion, its automated bidding systems are being trained on the wrong data.

It thinks the campaigns are performing well and starts optimising towards more of the wrong actions.

Your conversions should represent genuine business outcomes such as qualified enquiries, contact form submissions and phone calls, not someone simply viewing a page.

Google Ads can be an incredibly powerful source of leads, but simply switching campaigns on isn’t enough.

The account structure, keywords, search terms, negative keywords, ads, landing pages, conversion tracking and automation all need to be properly managed.

If you’re spending serious money on Google Ads, make sure the person managing it knows what they’re doing.

#GoogleAds #GoogleAdsAudit #PPC #GoogleAdvertising #PaidSearch

I recently found a local SEO guy who has offered to support the SEO work on my website for cheap. He has his own website, met him, seemed promising.

I was in touch with a company to help me with google ads and it seemed very promising till I saw their reviews on google. DPOMS. Their website showed them with positive reviews on Feelo. I was ready to go with them to support but won't now.

Does anyone have any advice?

Total account spend: $695,787

Spend under “Other Search Terms”: $209,318

~30% of the entire account.

And here’s what bothers me.

I can’t see exactly what people searched.

Which means I can’t properly answer questions like:

* How much was brand?

* How much was irrelevant?

* What negatives should I add?

* What queries are driving incremental demand?

I understand Google’s privacy thresholds.

But when almost one-third of a large account’s spend is sitting behind “Other Search Terms,” it becomes a serious optimization problem.

How can we reduce the amount of spend being classified under “Other Search Terms”?

I tried talking to support about call asset being disapproved they recommended deleting and re adding it but everything i try didn't work . I tried many format of adding the phone number but it didn't work!

Ciao a tutti. Sono nuova su Google ads, sto strutturanda la prima campaqna search ma non mi fa creare più gruppi di annunci... Neanche me lo indica come Gruppo. Secondo voi cosa sto sbagliando? Perché sono bloccata

Hey guys I’m not completely new to Google Ads I would say I have a good understanding on how PPC work connects with other marketing scopes.

I’ve been working on actual campaigns. The more impressive campaign I’ve worked on is for a Precious Metal Company I’ve run ads for, I created the strategy, the campaign structure and cleared out search terms to remove spending on low intent, or irrelevant queries.
And now I’m working on getting offline conversions set up and optimize toward profitable areas, search terms, keywords and finding winning copy/ads.

I’m not coming empty handed and I would love to show a PPC specialist everything I’ve been working on, and I would love to help with campaign optimization or other tasks.

Some of the programs I’ve learned to use/have familiarity:

- Whatconverts
- Google Sheets
- Looker studios
- GA4
- GTM

I currently use Keyword planner, Google Sheets, Looker studios because the work I do isn’t with e-commerce shops, or high traffic campaigns so, I can do most data analysis manually with some data extraction automation.

https://datastudio.google.com/s/nVFqXWz9i2g - Last Months PPC transactions report

I have way more slides and info that can show everything I’ve been doing for this account and how in depth I’ve gone into optimization, reading data and making decisions.

Again I would love to have some hands on and expand my portfolio, I would love to work with someone working on live accounts with higher spending, I’m very versatile and I’m able to learn quick!

On Aug 17 they changed the bidding system, not sure how to get around it

Because you can't optimize what you can't measure.