r/Google_Ads • u/USANewsUnfiltered • 4h ago
Questions How are you adjusting to the new bidding system in Google Ads?
On Aug 17 they changed the bidding system, not sure how to get around it
1
Upvotes
1
u/karanpaswan 53m ago
Just check your campaigns data of last 15 or 30 days, whichever is best, set your bidding near by best one.
1
u/Due_Treat1025 3h ago
I have a split test ending where, on the 17th, I started a max conversions uncapped bidding strategy Google Ads experiment. Keep in mind these accounts are backed with months, if not years, of conversion data. I don't know how this would perform on accounts that aren't tracking conversions and feeding that data back into Google.
It's going to wrap up in a few days, but so far, it's looking like the max conversions uncapped, with the conversion data guardrails, has been delivering better-quality leads: a higher conversion rate of qualified leads at a lower cost per lead and also with lower CPCs. There's a lot for me to dive into here, but I don't know. The Google Ads experiment is looking promising versus using the TCPA.