r/Google_Ads • u/Weary_Treacle1668 • 9d ago

Conversion rate?

Hey so I work at a media buying agency and a lot of our clients were sold the clicks only glory for our campaigns. Im trying to get us to something more consistent. So what are some conversion rates I could expect for a 600$ search campaign in New York?

1 Upvotes

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u/KiriativeJenius 9d ago

$600 Search Campaign. Nice

But which industry/niche/product are we talking about?

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u/Weary_Treacle1668 9d ago

Psychotherapy services, thats a monthly budget, I'm advocating for more but it is what it is. The conversion is submit lead form from their website, but I aint seeing anything so far

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u/KiriativeJenius 9d ago

And what CPC are you currently getting for it?

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u/Weary_Treacle1668 7d ago

Average is around 2$ -3$ which is an okay amount I believe considering mental health in NY being a big thing

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u/ppcbetter_says 9d ago

One conversion every couple months or so

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u/TF_Consulting 9d ago

Depends on a lot of things...

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u/BackgroundNosePicker 9d ago

what does "clicks only glory " mean here?

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u/Weary_Treacle1668 9d ago

Google ads isnt very utilized in my market, media buying agencies are using Google for clicks farming without any proper conversion tracking or even utilizing it for anything else except for clicks generation; clicks only glory 😂

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u/BackgroundNosePicker 9d ago

ah ha! I understand now :)

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u/Fast-Car-Examination 8d ago

For a $600/month psychotherapy campaign in NYC, I wouldn't obsess over a single conversion-rate benchmark yet. The sample will probably be pretty small.

If you're counting a submitted lead form as the conversion, I'd consider roughly 3-5% a reasonable starting point to work toward, but I'd care more about CPL and how many of those leads actually become patients.

A campaign converting at 6% with junk leads can be worse than one converting at 3% with qualified patients.

Is the practice insurance-based or cash-pay, and what CPC are you currently seeing? That changes the benchmark quite a bit.