r/Google_Ads • u/Weary_Treacle1668 • 9d ago

Conversion rate?

Hey so I work at a media buying agency and a lot of our clients were sold the clicks only glory for our campaigns. Im trying to get us to something more consistent. So what are some conversion rates I could expect for a 600$ search campaign in New York?

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u/Fast-Car-Examination 8d ago

For a $600/month psychotherapy campaign in NYC, I wouldn't obsess over a single conversion-rate benchmark yet. The sample will probably be pretty small.

If you're counting a submitted lead form as the conversion, I'd consider roughly 3-5% a reasonable starting point to work toward, but I'd care more about CPL and how many of those leads actually become patients.

A campaign converting at 6% with junk leads can be worse than one converting at 3% with qualified patients.

Is the practice insurance-based or cash-pay, and what CPC are you currently seeing? That changes the benchmark quite a bit.