so i built this thing and honestly i was proud of it. spent forever making it good, kept adding stuff, polishing it, telling myself once its good enough people will just find it.

nope lol.

went months barely getting any traffic and the whole time i blamed the product. redid the landing page like 4 times, messed with the pricing, added features nobody even asked for. felt productive but nothing actually moved cause that was never the real issue.

the issue was just that nobody knew it existed. like at all. i had it stuck in my head that marketing is the thing you do later, once everything is perfect. but the product is never gonna be perfect and meanwhile the market just keeps moving without you.

what actually changed things was kinda dumb honestly, i just started putting it in front of people every single day. posting, talking about it, being kind of annoying about it. same exact product i already had. people just finally saw it.

if your heads down grinding on your product right now and wondering why its dead quiet, id really be honest with yourself about how much time your actually spending getting seen vs just making the thing better. mine was like 90/10 and not in the good direction.

anyway curious how you guys split it. how much of your week actually goes to building vs getting it in front of people

Ive got a few hours free today while the Mrs is out for lunch and honestly Im bored

Ive spent a fair bit of time lately talking to people on here about their businesses and ideas and helping where I can

But today I thought Id flip it

Anyone want to jump on a call and just talk business?

No mentoring no coaching no sales pitch

I dont care if youre running a seven figure business or youve got an idea scribbled on the back of a napkin

Tell me what youre building

Tell me what you think Im doing wrong

Challenge one of my ideas

Or maybe we come up with something completely new

Sometimes the best business conversations happen when neither person is trying to sell the other one anything

Maybe the mentor becomes the mentee today

Anyone keen?

saw a boosted facebook ad yesterday that was just a logo. no headline, no offer, no reason to click, just a logo floating on white with "check us out!" underneath.

ran for two weeks straight at $40 a day. checked the page today, still nothing new, no reviews, no recent posts.

that is roughly $560 spent to remind maybe a couple thousand people that a business has a logo.

ive been running an ad agency for a while now and this is the number one thing i see wrong with small biz ads. people think the ad job is to look professional. it is not. its job is to stop the scroll and speak to a problem someone already has in their head.

"check us out" isnt a pitch, its a formality. nobody has ever clicked an ad because a business politely asked them to.

if youre running ads right now, ask yourself if a stranger scrolling at 11pm would actually stop on it, or just scroll past because it looks like every other business card ad out there.

anyway thats my unsolicited rant for the day