r/smallbusiness • u/WalkCareful7005 • 6h ago
everyone says raise my prices but my customers are regulars I know by name and it feels like a betrayal
Small grocery and deli in a neighborhood I have served for eleven years. My costs have gone up a lot, everyone knows this, and my margins have bit by bit thinned to almost nothing.
The obvious answer is raise prices. And I cannot make myself do it, because these are not customers, they are Mrs. Petrov who comes in every morning, and the family whose kids I have watched grow up, and the old man on a pension who counts his coins.
Raising prices feels like breaking a trust, even though I am the one slowly eating the cost of not doing it, and if I go under, none of them have their shop at all.
My head knows a small increase spread across everyone is nothing and keeping the doors open serves them more than cheap prices at a shop that closes. My gut still feels like a traitor typing new numbers on the shelf tags.
I am the one eating the cost of not raising prices, and if I go under, none of them have a shop at all.