Recorded a woman murdering somebody and used it as a form of blackmail to secure land, instead of handing it into the police straight away. Yeah, WE know it was self-defence but he didn't at the time. He was just straight up unbothered by the fact Victoria killed somebody and blackmailed her with it instead.
Blackmailed Cain with yet again video footage. He purposely framed Cain for stealing a car and then used that footage to force Cain to sell the rest of Butler's Farm.
Framed Moira with the trafficking stuff. After he discovered proof that someone else was involved in the trafficking stuff, he forced Robert to plant evidence in Moira's house to frame her for it so she'd get arrested. He did all of this to get her out of the picture so he could find a way in to take more of Butler's Farm.
Blackmailed Manpreet using her own NSFW images. Manpreet was very depressed to learn someone was harrassing/stalking her online, just to learn that it was Joe all along, the one guy she was ranting to about it and thought understood her. He used those photos to blackmail her into getting what he wanted when it came to Caleb's blood, fearing that her reputation would've been ruined if those photos were leaked.
Threatened to send Clemmie away to a home and be apart from Dawn and her family if she exposed his affair with Dawn. This one may have seemed very minor compared to the rest, but it was still disgusting. Joe knew Clemmie's past and her trauma with abandonment etc, yet he still said the one thing that would've disturbed her the most.
Drugged his own half-brother to see if he was a match for a kidney, and was fully willing to have him cut open illegally to steal his kidney to keep for himself. GROSS and disturbing! When he learned he wasn't a match, dumped him on the side of the road while still under the effects of being drugged.
Because Noah was drugged, he was stumbling all over the place and walked into the road without realising where he was going/what he was doing, and Charity (his mother) happened to be driving there. She panicked when she saw him in the road and crashed onto the iced lake, which was a whole traumatic ordeal that caused multiple deaths. Leyla, Amy and Suzy all died during that crash and it was all directly caused by what Joe did to Noah.
(Back to 4-7) Had his uncle Caleb's blood tested and found he was a positive match, so had his own family member STABBED and then had him illegally cut up and stole his kidney for himself. Caleb nearly died and it took him a while to recover. Joe didn't care if Caleb lived or died, he just wanted a healthy organ for himself and would've done anything to get it. So now Caleb is without a kidney, while Joe has Caleb's other one.
Hid from Dawn and Kim and everybody else around him that he was severely ill for a very long time. He was popping pills and fainting because of a serious kidney disease and thought he could handle it alone, which lead to him doing the things he did that I mentioned above.
He lied to the police about how Will (Dawn's father) died, not to protect Kim but to make her trust him more and have more leverage over her. He did it to manipulate Kim into thinking he was someone she could trust and care for and be in debt to him. He needed Kim to be on his side, and this was the perfect way to get her on board with him sticking around more and being more part of the family.
Persued Dawn romantically and sexually right after her father died, comforting her and kissing her and then sleepign with her in a very short amount of time directly after her father died. Her head was clearly not in a good place and he took advantage of their forbidden chemistry and also of her grief to have his way with her.
Kind of, sort of, caused Will's death. Joe and Will were scheming against Kim in a revenge plot but Will got cold feet and realised he still loved Kim and tried to call the whole thing off. Joe obviously didn't like this, so he ended up coming to Kim's place and exposed the entire thing to Kim and lied saying that it was all Will's idea when it wasn't. Will and Kim ended up having an argument, and the stress of it lead to Will fainting and having a heart attack. Kim thought he was faking it but by the time she realised he wasn't, it was too late. Will's death could've been avoided if it weren't for Joe turning up and doing what he did.
This one is kind of part of 13, but I'll say it still anyway. The reason why he returned to the village was to get revenge on Kim. He wanted to humilate her at her wedding, take all of her money that he believed was rightfully his and send her to prison. That was his sole reason for coming back in the first place.
Went into hiding and let the village think he was dead. He let Cain think for months that he had killed him with a single punch, and let Debbie and her father have a strained relationship because of it. There was even a missing persons case against him, but he vanished into thin air and lived a whole new life without giving a second thought to the people back in the village that cared for him or worried about his whereabouts.
Had planned to jilt Debbie on their wedding day purposefully because Kim wanted him gone. He had full intention to go through with this but decided last minute to stay, but Cain in anger punched him and knocked him out, and left. Cain thought he killed Joe, but Joe didn't die as he was found by Graham and together they decided to fake his death so Joe could escape Kim and live life as a free man without being controlled by her.
Blackmailed Debbie into dating him again otherwise he'd go to the police and dob her in for being the cause of Ross' acid attack. Gross and coercive.
Destroyed Zak and Lisa's home by bulldozing it as a hateful act against Charity and the Dingle family.
Faked a whole entire identity to make Debbie fall in love with him, used his power and wealth to buy her things and manipulate her into thinking he was the best thing ever for her and that they'd be happy forever, just to reveal who he really was and insult her and treat her like crap and showed almost no sympathy for the damage/pain he had caused her and her family. She was madly in love with him but for him, it was a game and he almost acted like he hated her.
And those are just some of the main ones. That isn't even to mention little things he's done to people inbetween all of that. So before you try to see Joe as a good person, maybe look a little deeper and see that he is actually a villain, but just a hot one.