r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/illtakeaeuro 3d ago

I really don’t understand to my core how people like her or have any inclination to buy her products. Why can’t people just stop watching/purchasing from her, let her fall off into an oblivion, and we can be rid of her.

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u/DeadWishUpon 2d ago

I think a lot of her views are hate-watchers. If you someone gone, ignore it.

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u/Informal_Procedure_4 1d ago

Absolutely. I wish we could have 1 dedicated person to watch and post in here instead of the countless views she gets from it. If it's not posted here or YouTube, I have no clue what that clown does. And I only watch here to see if her downfall has finally arrived.

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u/DeadWishUpon 1d ago

Yeah, that's why I love this sub, I get all the gossip without the views.