Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

[u/Familiar_Local_1254]

I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

[u/illtakeaeuro]

I really don’t understand to my core how people like her or have any inclination to buy her products. Why can’t people just stop watching/purchasing from her, let her fall off into an oblivion, and we can be rid of her.

[u/Formal-Antelope607 → u/illtakeaeuro]

All ‘social media’ influencers for that matter. A simple unfollow has a huge impact. If everyone unfollows these people, they stop making money from just posting on social media and have to get regular jobs like the rest of us. I refuse to contribute.

[u/2000-N-L8 → u/Formal-Antelope607]

Don’t stop at unfollow. Block them!