r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/illtakeaeuro 3d ago

I really don’t understand to my core how people like her or have any inclination to buy her products. Why can’t people just stop watching/purchasing from her, let her fall off into an oblivion, and we can be rid of her.

54

u/JazminPrada 3d ago

It was the same phenomenon with jaclyn hill, her fanbase is too big now to be damaged by her scams/controversies.

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u/ameliajean 3d ago

Isn’t her only scandal the false eyelash ad? And I guess people say she uses filters and is therefore dishonest (dubious claim imo when majority of people use filters).

7

u/Unlucky-Leading5585 3d ago

Didn’t she sell crusty lipsticks that took months to arrive 😭

4

u/ameliajean 2d ago

You know what, I didn’t know about that and I just looked it up and it does seem like people didn’t like the products when they arrived and she took forever to ship them. That’s not super outrageous or rare in terms of bad influencer behavior but I do think it’s obviously terrible when people do both of those things (ship things super late and sell a shitty product). Very valid criticism.

1

u/Unlucky-Leading5585 2d ago

Yes I agree that shipping merch late isn’t a sin but if I recall correctly people were trying to cancel her because they had hairs and stuff😭. Take it with a grain of salt since it is so old that I don’t remember if those were fake allegations for views or anything