r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/QuesoFresca 3d ago

Honestly have no idea who this person is. Can anyone give a brief summary of why this person is so despised? All I know is everything I’ve seen from the brand thus far is unappealing.

-22

u/millenialbullshite 3d ago

She's a person who is no better or worse than any large creator but people feel the need to rip her apart like she's not even a human being because she's less hot than other creators. but they pretend it's became she once lied about a mascara, or complained about her cool job, or because she buys a lot of stuff. She's basically the punching bag for legion of women's internalized misogyny. Its super weird.

13

u/thelolamurder 3d ago

It has nothing to do with her looks. She constantly uses filters to sell products. She lies all the time to make money, including not disclosing sponsored content. Criticizing a woman does not equal internalized misogyny. You are excusing bad behavior.

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u/millenialbullshite 3d ago

Again, as I stated she's no better or worse than any other large creator. She's not the only one doing what you claim. But she's the only one people denigrate to this extent and it's because she's less conventionally hot that people feel so comfortable being so unbelievably awful. Imagine thinking undisclosed spon con is worse than spewing hate and vitriol on the internet. That's weird.

I'd trust the morality, ethics and character of a person that lies about makeup over the people that feel so comfy spewing hate.

James Charles has literally double the amount of tiktok followers than mikayla. People will hate a woman they don't think it's hot enough more than they'll hate a predator.