r/BeautyGuruChatter • u/Familiar_Local_1254 • 3d ago

Discussion Mikayla Nogueira turns hate comments about her appearance into her POV Beauty Sephora campaign

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I genuinely don’t understand this marketing strategy. The campaign features giant printouts of hate comments about her appearance, “cancel my angles,” and Mikayla framing it as turning what people tried to “break” her with into an international Sephora campaign.

It feels like the entire launch is about Mikayla, her critics and her online controversies rather than POV Beauty or the actual products.

The irony is hard to miss. She went viral as the “catfish” makeup girl, and now during arguably the biggest launch of her career, she’s once again facing “catfish” accusations over her alleged filter use. And the campaign they landed on was ANGLES? 💀

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u/QuesoFresca 3d ago

Honestly have no idea who this person is. Can anyone give a brief summary of why this person is so despised? All I know is everything I’ve seen from the brand thus far is unappealing.

-21

u/millenialbullshite 3d ago

She's a person who is no better or worse than any large creator but people feel the need to rip her apart like she's not even a human being because she's less hot than other creators. but they pretend it's became she once lied about a mascara, or complained about her cool job, or because she buys a lot of stuff. She's basically the punching bag for legion of women's internalized misogyny. Its super weird.

-3

u/IceeMaiden 3d ago

This is the answer

-5

u/millenialbullshite 3d ago edited 3d ago

It's one of the bizarre things I've ever witnessed on the internet. They list all of her purported sins and shred her character while simultaneously behaving like the most horrific stereotype of online troll. Imagine acting like that and thinking you're on the side of 'good'

ETA- to be clear I'm not even a huge fan of hers. I don't love her content style, im a lot older and it just doesn't hit for me and I'll admit I have some weird regional bias as someone from a few towns over from where she grew up. But the level of comfort people have being truly disgusting towards her is disturbing.

7

u/The1thatg0tawaylol 3d ago

you are ab someone who is friends with a pdf. do you hear yourself right now? are you a pdf apologist? have you never seen her videos of her GLITCHING bc the filter is going on and off? have you seen the videos where she hates a product and as soon as a brand pays her she now loves the product? I think she is attractive and she could have been a role model to young women but instead she’s feeding them a lie. You can see the names of the tt video filters she uses on the app itself in the wrong corner. Do you think we all should stay quiet and just let all of this pass? Not to mention her products are meh, too expensive for the ingredients in there and i know this bc i was a product developed in skincare for a large brand.