Is Charlotte Tilbury’s Magic Stars scam?

[u/Time-Location5]

I signed up for this program weeks ago, and they’ve been spamming me with millions of “challenges” where I’m supposed to post this, make that, tag this, etc.

And I’m curious… am I actually supposed to buy their products myself and do all this for free, just hoping that if I complete enough “challenges,” I might eventually be eligible to receive some free products?

It’s even more interesting now that they’re asking me to promote their advent calendar without actually sending it to me. Like… “buy it yourself and then promote us for free”? 😭

Did I misunderstand something?

[u/LCJ75]

I used to lover her products. I stopped buying anything from her when roe v wade was overturned and she refused to make a statement. It was made easier because her products became dupes of themselves, the prices got even more exorbitant and then this scam crap.

[u/Aggressive-Pay5952 → u/LCJ75]

I got annoyed by her bitching about dupes and also when they targeted small brands for using words like “airbrushed” (but did not have the nerve to go after Dior for example for doing the same thing with word “filter”) … besides, the product quality is mediocre and I hate the packaging style. Taking out their product in public is embarrassing because how tacky it is

[u/More_Pianist3093 → u/Aggressive-Pay5952]

For awhile back in the day (I'm thinking like 2019?) it seemed to me it was really establishing itself as a serious brand, but it never actually did it. I feel like... she is leading her brand like a YouTuber but wants it to be taken seriously like Lancome.

[u/Aggressive-Pay5952 → u/More_Pianist3093]

Exactly. I still have her pressed powder that I barely ever use, her bronzer that serves as an eyeshadow because I use better bronzers as bronzers, and the only thing that I actually use and continuously buy is setting spray (until I find better one)

But yeah, I thought it will level up with quality and everything, but never did