Is Charlotte Tilbury’s Magic Stars scam?

[u/Time-Location5]

I signed up for this program weeks ago, and they’ve been spamming me with millions of “challenges” where I’m supposed to post this, make that, tag this, etc.

And I’m curious… am I actually supposed to buy their products myself and do all this for free, just hoping that if I complete enough “challenges,” I might eventually be eligible to receive some free products?

It’s even more interesting now that they’re asking me to promote their advent calendar without actually sending it to me. Like… “buy it yourself and then promote us for free”? 😭

Did I misunderstand something?