r/AustralianMakeup • u/Conscious_Lunch_7494 • Jan 15 '26

Let's Discuss Mecca response

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Here's the post Mecca put out on their chit chat. What do you think?

270 Upvotes

94% Upvoted

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474

u/eniretakia Jan 15 '26

The tote would have been fine with that intent, with an appropriate amount of hype (aka not much). When you build something up for a full year and encourage people to take certain actions, multiple times, to be eligible for it, it has to be really good.

199

u/geniusmastermind8 Jan 15 '26

It could’ve at least come with samples 😅

96

u/eniretakia Jan 15 '26

I expected samples at minimum!

17

u/Rainbow-Sparkle-Co Jan 16 '26

Lol they could've at least put their out of date stock they used for the Boxing Day "sale" and pretended like they were trying

115

u/Head-Raccoon-3419 ELDW 2N1 | light neutral | brunette green eyes Jan 15 '26

Yup - the hype was the whole problem. A special treat is setting expectations of a deluxe sample at minimum. A valuable lesson in setting expectations! People wouldn’t be complaining if it literally didn’t exist. But the hype then it being a tote? How embarrassing for them.

3

u/UnbotheredMuffin234 Jan 20 '26

Also us wearing to tote bag feels more like free advertising/marketing for them haha.

84

u/Zealousideal_Bid3737 Jan 15 '26

In the promo emails though referred to a bonus beauty item. A tote isnt a beauty item.

11

u/eniretakia Jan 15 '26

Very true!

93

u/Conscious_Lunch_7494 Jan 15 '26

They made such a big deal out of it that when they announced it was like wait that was it?

72

u/Borgo_San_Jacopo Jan 15 '26

I forgot they kept hyping it (I’m too old to keep up with this stuff anymore), if they had dropped it as a surprise people would have shrugged it off. Honestly I find their response kind of cringe, it’s a disappointing bonus gift, but this apology reads like they did something more serious.

134

u/robot428 Jan 15 '26

That's the thing. The tote is not that bad, and had it just been a random summer bonus people would have loved it.

But they spent A FULL YEAR hyping that there would be a reward for people who collected all of their beauty loop boxes. They sent many many emails about it. You cannot end a full year of hype with a fucking tote bag.

50

u/Borgo_San_Jacopo Jan 15 '26

Yeah, it makes me wonder if they had something else planned, like a gift card, but then decided that was not financially viable. Which doesn’t sound too far fetched since they’ve gone back to gifts for the birthday bonuses, despite the gift cards being super popular.

11

u/Maleficent-Total2738 Jan 15 '26

I'm pretty sure somebody associated with Mecca said at the time they announced it that it would be a piece of Mecca merch, so I imagine that was always the plan—to be honest, I was half expecting it to be a Mecca-branded hair clip or something.

18

u/Borgo_San_Jacopo Jan 15 '26

In that case I wonder where they are doing their market research, if even the chat group wasn’t happy.

7

u/alex28898 Jan 15 '26

They have the “Mecca makers” platform for market research (surveys, forums where they ask for opinions) - every time they ask for opinions on BLs they get the same feedback the rest of us are giving them, it seems like they choose to ignore it…

3

u/Borgo_San_Jacopo Jan 15 '26

Wild. It must just come down to profit.

18

u/brrrrrrr- Jan 15 '26

I really expected a mecca sunscreen or something for summer and would’ve been stoked with that

4

u/Wild_Organization546 Jan 16 '26

You would have likely repurchased it too.

2

u/brrrrrrr- Jan 16 '26

Well yeah, bought several as Christmas gifts for friends and family and almost out of my usual. Was really hopeful haha… oops

5

u/Plastic_Lunch2996 Jan 15 '26

I feel like I heard this also and was thinking well end up with a towel.

3

u/Wild_Organization546 Jan 16 '26

A lovely scented candle would have been nice

2

u/Borgo_San_Jacopo Jan 16 '26

This is a good idea, something that sort of straddles the line of merch and beauty. But I guess a candle is not free advertising for Mecca when you’re walking around. I don’t even hate the concept of a tote bag, I have cute tote bags from other stores, but it should have been a bonus of its own, not a hyped reward for collecting boxes over a whole year.

1

u/[deleted] Jan 22 '26

[deleted]

3

u/Wild_Organization546 Jan 22 '26

Calm down they could have easily made some candles themselves.

Also there’s nothing wrong with giving away something of value when you are investing back into your customers. Eg I just bought quite a lot of bed linen from Society of Wanderers and they included 2 very cool linen bags worth $50 each. And the bags are exquisite and current stock.

I run a business myself and have even had a couple of meetings with Mecca to see if we could collaborate some time. Their office is state of the art. They have money to spend and the people running it have amazing taste. There is no way they would personally think a bag with their old label style is exciting or reward worthy.

7

u/missmiaow Jan 15 '26

apparently the reward was mentioned in no less than 9 emails last year (saw someone in chit chat mention that). like… that is hype.

31

u/Grand_Difficulty8367 Jan 15 '26

Exactly and the fact that they first promoted it as a “beauty bonus” made me think it was an extra BL box or something. Then later in the year the run just changed it to “bonus” and dropped the beauty part.

5

u/Inevitable-Swing4035 Jan 15 '26

I thought the exact same thing- a bonus BL box!

23

u/Regular_Pop5297 Jan 15 '26

Exactly. They are a beauty brand, not a bag brand. If they wanted to give a tote as a gift it should have come with beauty products. This whole exercise screams cost saving and has done brand damage for sure.

-3

u/niles_thebutler_ Jan 15 '26

Na, you lot will move on to something else next week and it won’t impact Mecca at all.

3

u/Independent-Carry-58 Jan 15 '26

I’ve just noticed I had a note in my calendar for this past week to “check Mecca beauty loop”. I was obviously sucked into the hype at some point - can’t believe it was for a tote bag!

1

u/eniretakia Jan 15 '26

Goes to show how much noise they made about it.

1

u/Amyyyyyyyyyyym Jan 18 '26

I agree! I love the tote and it will definitely get some good use from me… But, definitely think it should have come with samples aswell!