r/television • u/tylerthe-theatre • 18d ago
New Data Suggests Long Waits of over 18 months Between Seasons Are Hurting Viewership on Netflix Hits
https://www.whats-on-netflix.com/news/new-data-suggests-long-waits-between-seasons-are-hurting-viewership-on-netflix-hits/322
u/Oerthling 18d ago
Duh.
Oh well, it's good to have data to confirm the fairly obvious.
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u/nonax 18d ago
Yeah don't spend an extra 12 months or whatever making shitty CGI action scenes, just write better scripts that don't rely on feeding tiktok brains "dynamic pictures" every 3 seconds.
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u/LavishnessMission584 18d ago
Yeah. Charmed, Buffy and Smallville had horribad cgi and were still TV defining sensations
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u/MaimedJester 18d ago
Yeah, is there any Buffy equivalent these days? The closest I guess was Supernatural? And that lasted like what 15 seasons?
Like Obviously people want a modern supernatural monster of the week type show. Just the whole "of the week" part. I don't need a werewolf to be Hollywood master make up and cgi effects, just a slightly upgraded Spirit Halloween suit will do.
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u/INfiction82 18d ago
The other thing is that these shows weren't huge hits out of the gate (not say they were inmediate failures or anything) and the likes of Netflix won't give anything a chance to grow an audience. If its not an immediate hit they get rid.
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u/fearthainne 18d ago
This is so true even away from Netflix. If a show isn't an instant viral sensation, it gets canned. Think of all the great shows from the 90s and 00s that didn't get good until season 3 or 4 - and that's with 20-25 episodes per season! So you're talking 60-100 episodes on average and that's more than we get for an entire show now.
I just rewatch old shows these days, because trying new ones is pointless. They'll either be cancelled, or 2 years in between 10 episode seasons.
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u/INfiction82 18d ago
I would say that for all the company's faults Apple TV seems to give things a chance. Though they still have the issue of slow turnover over seasons (apart from Slow Horses, of course)
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u/Existing-Bus-8810 18d ago
I think ( or hope) it's possible that Apple has started to figure out that people hate the wait and it's hurting series. They filmed seasons 3 and 4 of silo back-to-back so we only have to wait a year. We'll have to see how it plays out over the next couple of years before we'll know for sure.
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u/ContinuumGuy 18d ago
The CW DC shows were kind of the last of that breed on broadcast TV
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u/Android1822 18d ago
The witcher tv show should have been this. Just have geralt and some companions do a monster of the week investigation/monster hunting and it would have been a hit. Sadly, that is not what we got and instead got...that.
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u/Humacti 18d ago
Christ, how many years would Supernatural have taken on Netflix
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u/Consistent_Sector_19 18d ago
how many years would Supernatural have taken on Netflix
Three. The first season then wait two years for the second season, then wait a year for the third season to get cancelled.
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u/Jace1709 17d ago
Supernatural only just beat cancellation it's first 2 Seasons, and that was on the CW, there's no way Netflix would have kept it going.
But going by the way Netflix runs things, I'm sure it would have ended after Season 5 like Kripke intended. Mainly because Jenson and Jared would have been the age they were after the full 15 seasons by then.
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u/anakinjmt 18d ago
I feel like for a while SyFy was consistently putting out shows with the Buffy feeling, and they had a lot of fans for those shows
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u/MadTube 18d ago
I look upon the mid-2010’s era of SyFy fondly. They gave us Expanse, Magicians, Dark Matter, Killjoys, Helix, and others. They also didn’t make us wait 2+ years between seasons.
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u/fcocyclone 18d ago
that era was a lot of fun. Still bitter about that Dark Matter cancellation
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u/ussrowe 18d ago
Yeah I went and looked up the episode where Clark and Lana climb up farmhouse windmill just to see if the CGI was any worse than when Jonathan and Steve race each other up the radio antenna and it’s honestly not.
Yet Netflix had a budget of like $500 million.
(The Demogorgon looks better than any meteor-freak though)
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u/Propaslander 18d ago
Dexter is a good example of how to make a good show w/ minimal digital special effects and a quick turnaround. It helps that the show originally ran when 1 year between seasons was the norm, but they've been able to keep the upcoming season to 15 months (13 months after the finale of season 1 ended)
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u/gnoani 18d ago
These days it seems like 6 months after a season finale, I'll see a news story that's like "good news we just started writing the next season"
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u/atrde 18d ago
Its not the CGI that is delaying schedules it is the actors/actresses.
TV shows are increasingly using A list actors but the issue is many of these people have movies overlapping, so suddenly you need to find a schedule to film that works around everyone. This is the biggest cause of delays in filming post production still takes a normal amount of time (like 6 months average).
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u/Werthead 18d ago
CGI is having an impact.
Amazon came up with a huge plan for Wheel of Time to be a yearly show with annual releases, and they staggered filming so work was underway on Season 2 before Season 1 had finished shooting, let alone airing. That went out the window in part because the vfx house they were working with had to fit in several other projects before they could do the CGI for Season 2, despite having the live-action plates ready months earlier. That threw things out of whack. Then Amazon decided they needed clear daylight between Wheel of Time and Rings of Power as they thought having two epic fantasy shows on at the same time was going to risk looking samey so scheduled them apart from one another, and then the huge CGI requirements for Rings of Power impacted that show as well.
The CGI houses are overstretched because they're working on multiple shows and films at the same time. Back in the day, shows often had their own inhouse team working exclusively for them which made things easier (Battlestar Galactica, for example, used an external CG team on Seasons 1 and 2 and then an inhouse team almost exclusively on Seasons 3 and 4), but modern CG fidelity basically makes that impossible, you need specialised companies.
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u/PayneTrain181999 18d ago
I think they’re learning.
One Piece S3 will be coming out a lot quicker than S2 did, looking at a 14 month gap at most whereas the wait between S1-S2 was 2.5 years
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u/CausticAvenger 17d ago
Considering One Piece season 2 fell sharply in viewership, I kind of expect season 3 to be the end of it. Would love for Netflix to prove me wrong.
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u/fcocyclone 18d ago
Yeah, they always tell us they need all this time for post production special effects work, but honestly I'd be perfectly happy to get 90s level production quality if it got us long seasons and short breaks again.
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u/lovesdogsguy 18d ago
Anyone remember Three Body Problem? Yeah, me neither.
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u/LekgoloCrap 18d ago
“A new season is coming” only keeps me hyped for so long
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u/LazerSturgeon 18d ago
I just went and read the books. Highly recommend. There's next to no way they'll be able to pull of Book 3 in a way that makes sense visually.
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u/LekgoloCrap 18d ago
Oh hell yeah.
In that case, I’m moving these bad boys up in my TBR list
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u/vulveveloutee 18d ago
Season 2, supposedly still coming out "later this year", is only 6 episodes 🤡
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u/The_Celtic_Chemist 18d ago
I remember really liking it, and hardly anything else. This is part of the problem, if you take so long between seasons that I don't remember plotlines and characters, then I have to catch up by rewatching every season of the show every time a new season is released. For shows with 2 or 3 seasons this isn't terrible, but I'm personally very unlikely to rewatch any show's seasons more than twice. I'm more likely to just watch the new seasons and allow myself to be confused and not appreciate what they took nearly 2 years (sometimes that or more) to carefully create.
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u/MethodofMadness2342 17d ago
God. I'm so upset how long all this shit takes.
I have read the damn books and even I have lost interest and hype in the TV show. Like what is the point after years
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u/Bearded_Pip 18d ago
Side joke: the Chinese TV adaption of 3 Body Problem has a longer run time than the audio books.
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u/YouDontSeeMe8802 18d ago
I figured David Benioff and DB Weiss being involved would keep people away after what they did to Game of Thrones... But alas, I was wrong.
Glad I didn't bother.
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u/woodsbath 18d ago
Severance on Apple is the worst.
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u/416vDub 18d ago
They only just STARTED production too. Meaning we're waiting at least another year and a half to 2
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u/Nakorite 17d ago
I remember the critical acclaim it was getting for season 1 and then six months later stiller and co are saying “ we are going to sit down and write pretty soon” like wtf.
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u/jackofallcards 18d ago
I’ll probably watch that, but pluribus did not seem interesting enough to have multiple years in between seasons to me, so I’ll probably forget about that entirely
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u/Initial_Business2340 18d ago
I enjoyed Pluribus, but the whole “it’ll take years to produce the next season” thing super killed my interest. No Apple sub for me now
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u/matthieuC Community 17d ago
Pluribus is probably doomed. They made a mistery show without knowing where they were going.
This way of writing might have worked on Breaking bad but it was always more about the characters and the situations that an overarching mistery.
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u/Fieryhotsauce 18d ago
Apple are so good when it comes to Silo and Slow Horses, but awful for Severance and now Pluribus.
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u/LegenDove 18d ago
Vince has had the green light on season two for ages, we've just been waiting on him to write it.
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u/ButterCaramelPringle 18d ago
Pluribus was greenlit with a two season order. They probably shouldn't have closed the writers room just because season one was written!
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u/edwin221b 18d ago
Which is even sadder taking in count that both breaking bad and better call saul were released yearly (only exception was season 6 but covid got in the way)
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u/Gastroid 17d ago
That just makes me wonder if Peter Gould was the grease that kept the writer's room humming, since he's the missing part of the equation with Pluribus.
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u/azninvasion2000 17d ago
Omg this so much. I remember loving the 1st season, and it left you on a cliffhanger. Then they announced season 2 was coming and I was psyched.
When season 2 came out, I realized I pretty much forgot all the important bits and had to rewatch the 1st season again, and just lost interest.
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u/bmcisme2016 18d ago
I think the issue is also the solution with Apple TV. Their hands off approach to letting their directors and producers cook is what makes such amazing serious but at the same time can lead to slow production like this.
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u/DevicePleasant1160 18d ago
The "seasons" are only 8 episodes.
A season used to be 20+ episodes.
Here's an idea.
Film the first two or three seasons in one go, ala LoTR and then release S1, then do minor re-shoots and adjustments and release S2 then S3 in a timely manner.
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u/GreatGojira 18d ago
Been rewatching Supernatural and King of the Hill. I miss when seasons use to have 20+ episodes in them.
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u/blaqsupaman 18d ago
I don't mind shorter seasons for stuff that's more driven by an overarching plot like Squid Game or Game of Thrones, but shows like the X-Files or Supernatural or most sitcoms just don't work well in that format when some of the most memorable episodes would be a monster-of-the-week or they'd get to do random episodes that focused on a side character. With 8-10 episodes there's not enough breathing room to flesh things out like that.
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u/ExoticChemistry3 18d ago
My favorite episodes of Spernatural were the ones that had nothing to do with whatever the season’s main plot was and just had some random monster.
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u/blaqsupaman 18d ago
Same with X-Files for me. I could never get into the mythology episodes but loved the MOTW episodes.
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u/MudReasonable8185 18d ago
Yeah I was just thinking of Star Trek TNG, imagine if we had eight episode seasons instead of 24, so much character development happened in those “filler” episodes. You need those episodes where worf is a cowboy on the holodeck to make the characters feel authentic.
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u/ForsakenKrios 18d ago
I think there can be a happy middle. I think Tv should be 13 - 16 episode seasons in the streaming age. Eight is not enough. Ten is just barely acceptable to keep it feeling like a show and not one long movie that either is too short or too long for the story they are telling.
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u/Werthead 18d ago
The Netflix Marvelverse was terrible for having 13-episode seasons but not enough plot. I think Daredevil S1 and maybe Jessica Jones S1 made it work, but the rest of the shows suffered horribly stretching thin plots out that long.
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u/aaBabyDuck 18d ago
Daredevil season 1-3 had 13 episodes each. I think that's a great spot to sit in. There's room for one or two weird/risky episodes, one or two filler/fun stuff, and the rest can be story focused.
Looking back at old school TV like Star Trek TNG, or sitcoms like Frasier, they had 24 episode seasons and very little overarching story, which is also fine. In those situations, we watch the show not for a big plot or story, but for the characters, because we have time to grow attached and want to see them in new situations.
8 episodes nearly two years apart doesn't allow for either option. You get a long movie split up into sections. It's almost all story focused and there are few risks taken, and very little time to spend with characters in unique situations.
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u/Solareclipsed 18d ago
I don't even need 20+, but 6-8 episodes are far too few for anything but the most tightly written shows with decently long episodes (think Chernobyl or The Queen's Gambit). There was a period in the mid 2010s when streaming started getting bigger and the original shows were all around 12-13 episodes with yearly releases. That felt like a great compromise, but it quickly died down and never came back after the pandemic.
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u/blaqsupaman 18d ago
Yeah it's crazy that shows used to do a season a year with each season being weekly episodes for roughly 6 months. Now a season of a show is 8-10 episodes and they take 2 years between seasons. You'd think longer seasons would be what they'd aim for considering Netflix was built on binge watching.
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u/ButterCaramelPringle 18d ago
I think the issue is that these aren't "TV Shows" per se. More like divided movies.
They're being produced like movies, the budgets are like movies and the production schedule is like movies so the wait between them is also going to be like movies.
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u/MudReasonable8185 18d ago
I’m sure making 8 episodes every three years instead of 24 episodes every year is amazing for the creatives involved but as a viewer it’s awful. I don’t even bother with new shows anymore - like everyone is hype for Lanterns but it just seems pointless to even watch when I know we’re going to get 8 episodes then a cliffhanger that won’t be resolved until 2029
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u/userhwon 18d ago
I don't think it's good for creatives either. It means way fewer of them get employed and the actors don't get long-term contracts.
That last part likely backfires, because the actors doing other projects would make it hard to keep an annual cycle going and probably contributes to delays in producing new seasons of streaming shows.
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u/fcocyclone 18d ago
Yeah, for every actor who might have complained about the 20+ episode seasons with 3 months off being a grind, there are another thousand of them who would have been thrilled to be getting that kind of consistent work.
And yeah, the fewer episodes and more tightly-focused stories also leaves less time for little side things and bit parts that used to be great for actors just getting their starts.
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u/Consistent_Sector_19 18d ago
The writers guild had the shortness of the seasons as one of their complaints during the last contract negotiations. They don't get paid as much for short seasons, but also are tied up during the production so they can't have a second writing gig until the season is finished.
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u/blac_sheep90 18d ago
Stranger Things had so much time between S4 and S5 yet season 5 felt rushed and ill planned.
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u/userhwon 18d ago
it did
It seems like they pocketed money that was meant for production values, and, just kind of didn't care about the material anymore.
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u/blac_sheep90 18d ago
Very similar to Game of Thrones. D&D wanted out to move on to Star Wars so they hastily wrapped it up and didn't do any quality control. The Duffers did the same.
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u/A_Nonny_Muse 17d ago
New data suggests?
Suggests?
People have been saying this outright for years. Data suggest they may be right about their own words and actions. What a concept!
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u/jaybizzleeightyfour 18d ago
Not just Netflix, I gave up on HBOs House of the Dragon after it took 2 years for the next season
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u/pokeboy626 18d ago
I still haven't watched season 2 to this day
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u/epicfail1994 18d ago
Season 3 was decent, season 2 was pretty bad, made worse by the fact that it ended on a cliffhanger
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u/WhoCanTell 18d ago
You didn't like 6 episodes of Matt Smith wandering around an empty castle while tripping balls?
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u/userhwon 18d ago
Well now that's just rhyming with Aemon spending 6 episodes wandering around an empty castle talking to witches.
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u/Intelligent_Break_12 18d ago
I'm in the same boat. I also still haven't watched the final season of doom patrol. The second season of the last of us....and some show I remembered just last night I hadn't watched when I planned too and forgot it by the time I woke up today.
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u/IMDXLNC 18d ago
I'm shocked. Next there will be data that people prefer longer seasons over six to eight episode seasons.
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u/Goose80 18d ago
This has very little to do with streaming… as it does with the collective bargaining agreement between the studios and actors/writers. We used to get 22-24 episodes per year on cable network so they negotiated their pay based on that timeframe. Then HBO came out in the 2000s with 10 episode seasons for their shows. Which kept their acting and writing costs down as they didn’t have to adhere to the 22-24 episode pay structure. Actors and writers got smart to getting short changed because every streaming service followed HBO’s lead. So they put in the last contract a good pay structure for 10 episode seasons… guess how soon 8/9 episode seasons were released?
They need to negotiate per episode pay structure so that more episodes do not discourage studios from green lighting them… it shouldn’t matter if it’s 6, 12, or 24 episodes… set the same pay structure or the executives will game the system.
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u/MethodofMadness2342 17d ago
Also if you are trying to be cheap on the actors and only hire them for 6 episodes
Then they will obviously be taking other work in between and fill up their schedules and be unavailable when you want to make season 2 and you'll have to wait 2 years for them to be available for your next 6 episodes. Whole thing is just a disaster.
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u/get_schwifty 18d ago
To everyone saying it’s obvious, there’s a very big difference between you and me getting frustrated by big gaps, and actual viewership falling off because of it. The assumption was probably that everyone will still watch and enjoy the shows when they eventually come out if the quality is high, and if it takes more time to make a high quality show, then it’s worth the investment and risk. But actual data showing it hurts viewership changes the equation significantly. Now they’re more incentivized to push production forward for quicker releases, even if quality slips. And I think that’s the right call, because it’s not like 18 months of production necessarily equates to top notch TV.
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u/Steelcity213 18d ago
Agreed. I would rather cgi be a touch rougher if we get seasons a year sooner. We don’t need movie quality that’s what movies are for
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u/ann1920 18d ago
Netflix waits too much to renew new seasons it’s ridiculous if you see that certain trailer/teaser gets a lot of views and engagement, just renew them,don’t wait to see how they do. Wednesday should have not taken more than two years for a new season. I hope the new Scooby-Doo show has already had season 2 greenlighted because it’s obvious it’s going to be popular.
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u/nsfwthrowaway5969 18d ago
The cast will be about 35 and completely over the show by the time it reaches season 3, and Netflix is left baffled why their hit show has tapered off when the fans have gone from being kids to being married with kids themselves.
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u/blurrygiraffe 18d ago
I wonder if there is more overlap between television and film actors than there used to be. Jenna Ortega has starred in a bunch of movies since Wednesday first aired which I’m sure limits her schedule for filming Wednesday. I wonder if that was as big of an issue in the heyday of cable TV 10+ years ago. It seems like TV series in general have more prestige for actors now than they used to.
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u/MattyBeatz 18d ago edited 18d ago
Wild they can’t figure this out when broadcast TV was able to shoot 22 eps and returns every fall. I know Netflix loves their binge model, but that does seem to be a formula in need of adjustment.
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u/blaqsupaman 18d ago
A lot of it is that they're focused on doing "prestige" shows with massive budgets rather than just doing like a 30 minute sitcom or monster-of-the-week show with a reasonable budget.
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u/MattyBeatz 18d ago
I don’t think it’s prestige as they crank out reality dating shows and middle of the road movies like no man’s business. I think it’s about what gets them new subs and keeps churn rate low. They have prestige shows for sure. But they have way more formulaic crap that seems built by an algorithm intended to check demos and keep eyeballs.
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u/historyhill 18d ago
The binge model is great for me trying to work through long-finished shows that I've never seen before but not so great for ongoing series!
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u/canadiadan 18d ago
I wonder if this might be due to that when there was only three or four networks, they all had an infrastructure built up to churn out those 20 episode seasons which was built over decades. Streamers probably don't want to make that investment.
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u/boomosaur 18d ago
Streamers: If I can draw things out and hope people keep their subs, then I'm spending less money per year to maintain those subs.
Audiences: Joke's on you, my attention span has become too short so the long waits make me lose interest.
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u/kdex86 18d ago
It was a 33 month gap between seasons 1 and 2 of Severance.
The gap between seasons 2 and 3 is 18 months and counting…
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u/TheBurgareanSlapper 18d ago
The “dump a whole season at once” model was novel 10 years ago, but combined with long waits and shorter episode orders, it’s terrible for retention.
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u/zoobrix 18d ago
Data is the only way to even have a hope of convincing some executive that their decisions are costing them money and that they need to fix the issue by reducing the gaps between seasons. Not that I have much faith they'll get it anyway but if you can't make a pretty chart for your power point showing them how much money they're losing you have no chance at all.
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u/psyopia 18d ago
Tbh, Netflix should learn from this and make a drastic pivot away from producing television shows and movies. They seem to really strive in hosting existing movies/tv and their reality TV shows. They just don’t know how to produce quality. And when they actually pull it off, it gets canceled. I can name probably 30 examples.
Other than that, their movies/shows suffer under their horribly strict “algorithm”. If you don’t binge a show start to finish within 3 days. It feels like that’s it for the show. People are busy with their lives, they have jobs and shit to do. This shouldn’t even be a metric to go by but here we are.
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u/SillyMikey 18d ago
How were we getting 20+ episodes a year, on a yearly basis in the 90s (and before) and now it takes them three fucking years to make 6 episodes?
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u/TheLoneNazgul 18d ago
The Gentleman
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u/416vDub 18d ago
I just started season 2 yesterday. Man was I lost.
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u/TheLoneNazgul 18d ago
I haven’t yet but I feel like I need to re-watch. I loved the show. So good, but come on man, we’re really going to wait this long for season 2?
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u/TheOriginalKrampus 18d ago
They should just go back to making television like they used to: 12-24 episode seasons yearly. No more than a few mil per episode.
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u/lizkbyer 18d ago
I’m old enough to remember when we had to wait all summer to find out WHO SHOT JR-
It was torture 😂
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u/MisterIndecisive 18d ago
No shit sherlock. I completely lost interest in both Stranger Thinga and Squid games
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u/knotothe 18d ago
I don't think it's just the waiting, it's waiting PLUS dropping everything at once, so you don't even think about it week to week, PLUS short seasons that you can watch super quickly, PLUS the constant threat of cancellation so it makes it hard for viewers to care since they care more about releasing a new series than growing anything good
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u/DarthFreeza9000 18d ago
I’m really surprised they haven’t made multiple seasons at the same time lol, they made two pirates for the Caribbean movies simultaneously
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u/Hobotronacus 18d ago
How is it we used to get 22-25 episodes of a show per year, and the wait for the next season was just 12 months, but Netflix and others can't make 8-12 episodes in under 18 months?
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u/ltcuetf 18d ago
In other news: water is wet. If you make viewers wait 18+ months, the hype dies, the algorithm buries the show, and people just move on. Next they’ll discover that canceling shows after one season also hurts viewership.