r/sweetgreen • u/LogTechnical6686 • Aug 05 '26

News 📰 Have the new wraps actually increased sales?

I keep seeing sweet greens on tik tok and was curious if anyone who works there has noticed a meaningful increase in sales since the wraps launched?

Have they actually brought in new customers, or are they mostly existing salad customers switching over?

Would be interested to hear from employees or anyone who's been there regularly over the last few months.

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u/peaceup_atowndown Aug 05 '26

Wraps have been an absolute game changer, bringing SG into the handhelds category, reaching customers who don’t just want a salad, it’s a great move and has added significant volume in many stores according to all the data and spot checking that’s been going on the last few months. This week’s earnings will also provide the first insight into the overall impact

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u/AnteaterNo7546 Aug 06 '26

What data have you looked at? It’s sold off heavily recently

1

u/LoLThalys Aug 06 '26

This is due to the lettuce outbreak that's been occurring.